Thursday’s ad is a second one for Wells Bombardier, from 2009. So this one’s not exactly old, but as I love heraldry, it has a retro feel to it. It’s the second of three ads that Kindred did for Wells & Young in an attempt to link the Bombardier beer with English pride and nationalism. I love the detail in the faux coat of arms. Everywhere you look, there are symbols of England, or at least things that might remind one of Great Britain.
In case you didn’t know, today is “The Day of the Dude,” a holiday in Dudeism, in honor of the cult classic, The Big Lebowski, so today’s beer video is a scene from the film. It’s one of the few in the movie in which Lebowski (played by Jeff Bridges) is drinking a beer, in this case the fictional Meichtry Draft Beer while driving and smoking a joint. The soundtrack to the scene is Creedence Clearwater Revival’s “Lookin’ Out My Back Door.” Abide.
Here in sunny California, we can stroll down to the local grocery store, or convenience store, and buy a six-pack of beer. It’s not a big deal. It’s been that way since I moved here in 1985, and probably was that way long before I arrived. I pretty much take it for granted, but there are still states where adults still can’t buy a beer without going to a special store, sometimes run by the state itself, to protect its tax revenue, but more importantly to tightly control the distribution of demon alcohol. My home state of Pennsylvania was (and is) one such state. All of the states’ alcohol laws were written in the wake of prohibition’s end, and were designed with that failed legacy in mind. Most of these laws today are antiquated and out-of-date in the face of modern life.
But changing alcohol laws are harder than many other laws, because there’s a special layer of angst that lawmakers must face. Alcohol is still treated as a toxic substance, one that poses a danger, despite it having been around since the dawn of civilization and having been legal for adults for literally the entirety of human history, with the notable exception of thirteen years in the mid-20th century. But prohibitionist strategy since essentially the moment the 21st Amendment was ratified has remained unchanged: to make it as difficult as possible for adults to obtain legal alcohol. And so for the past 80+ years they’ve been tireless in their efforts to make us work for our beer. So now the state of Kansas is seeking to modernize the state and allow beer, wine and spirits to be sold in grocery and convenience stores. The modest bill takes into account liquor stores’ current monopolies and gives “them 10 years to adapt to increased competition in the marketplace. Beer sales would not be legal until 2017, wine in 2020, and spirits in 2024.” But that would mean there would be more places where adults could legally buy something that they’re legally entitled to purchase, and we certainly don’t want to encourage that. Or rather the prohibitionists don’t want people to be able to. Alcohol Justice tweeted out their displeasure with Kansas, chastising lawmakers there with a simple admonishment: “Bad move.”
I’m sure they have an excellent reason why it’s a “bad move” for adults to have more freedom and convenience in purchasing their alcohol, something they’re already allowed to do, but so far A.J. is mum on the whys are wherefores. Although you can be sure it has something to do with protecting children or how much more the state will be harmed if people can increasingly be able to engage in the legally permissible act of enjoying a beer. They’ve never been too strong on logic or rational thought, so maybe it’s best they stick to the sublimely absurd. Because as far as I can tell, Alcohol Justice telling the legislature of the state of Kansas “bad move” is the schoolyard bully equivalent of “because we said so” or “because we don’t like it.”
Wednesday’s ad is for Wells Bombardier, from 2009. So this one’s not exactly old, but as I love heraldry, it has a retro feel to it. It’s the first of three ads that Kindred did for Wells & Young in an attempt to link the Bombardier beer with English pride and nationalism. I love the detail in the faux coat of arms. Everywhere you look, there are symbols of England, or at least things that might remind one of Great Britain.
Today’s beer video is fairly ambitious, telling the History of Beer in 3 Minutes using only an Etch-a-Sketch. Naturally, he hits mostly the high points.
Anchor Saison™ Spring Ale (7.2% ABV) is a traditional Belgian-style saison with a California twist. The distinctiveness of roasted Belgian wheat malt is enhanced by the peppery, clove-like flavors of a locally cultured saison-style yeast. And, for this release, Anchor chose three California ingredients — lemongrass, lemon peel, and ginger — whose synergy adds a tangy crispness and herbal spiciness to this sharply refreshing, uniquely Californian saison.
Brewmaster Mark Carpenter suggests pairing the Saison Spring Ale with sushi or Vietnamese cuisine, which perfectly compliments the tangy, citrus notes of the beer.
Released in California this March thru May, Anchor Saison™ Spring Ale will be available in 6-packs and draught at select retailers and at the Anchor Brewing Taproom in San Francisco.
The fourth Zymaster series beer was Fort Ross Farmhouse Ale, so I suspect it was popular enough to launch as their new spring seasonal, perhaps exactly the same or slightly tweaked; perhaps at some point we’ll learn the exact details. The Zymaster farmhouse beer was also 7.2% a.b.v., although the spices seem slightly different. For now, enjoy this old newsreel, a “Special Report” from Anchor Brewing Worldwide News.”
And below is the new label, created to resemble old fruit crate art.
The Association of Belgium Brewers recently launched a campaign to celebrate Belgian beer … in Belgium. The marketing push, called “Fiers de nos bières” or “Proud of our Beers,” is trying to persuade the people of Belgium what beer lovers all over the world already know: that Belgian brewers make great beer that they should be proud of.
There’s also a website, proudofbelgianbeers.com, and a Facebook page (in Dutch). I’m something of an amateur vexillologist, so by far my favorite part of the campaign is the new Belgian flag that the ad agency DDB Brussels created. Such a simple idea, slightly modifying the existing flag to add some angles and a put a creamy head on the middle of the flag. Genius. You can even buy your own Belgian beer flag for €20.
Tuesday’s ad is for Schlitz, from 1954. The ad is part of a series of ads from that year using the tagline “If You Like Beer, You’ll Love Schlitz.” I’ve featured two others from this series before, and this third one shows a woman by the pool, but wearing a shawl so she doesn’t get too much sun. She’s got her smokes and a bottle of Schlitz, so she’s probably good for a time. With all the jewelry she’s got on, I doubt she’ll be taking a dip in the pool anytime soon.
Today is Tonya Cornett’s 45th birthday. Tonya was the brewmaster of Bend Brewing in Oregon, for a number of years, but not too long ago moved to another Bend brewery — 10 Barrel Brewing — to become their R&D brewer. She was featured prominently in the film, The Love of Beer. Tonya’s a great brewer and, of course, being born 1 day and ten years after me makes her a terrific human being, too. Join me in wishing Tonya a very happy birthday.