Beer In Ads #1485: The Better The Hops The Better The Beer Flavor


Thursday’s ad is for another one for Budweiser, also from 1916. It seems like this is part of a series from the same year. This one has the great headline “The Better the Hops the Better the Beer Flavor.” Like yesterday’s ad, the parting shot is “Budweiser Means Moderation,” which was part of a strategy to convince people that beer should be spared that the brewing industry adopted far too late to stop the 18th Amendment from being ratified, establishing prohibition in 1920. Needless to say, it was too little, too late, but it’s a cool ad.

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Patent No. 535267A: Electrolytic Conduit For Beer Or Other Liquids

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Today in 1895, US Patent 535267 A was issued, an invention of Louis Wagner and John Marr, for their “Electrolytic Conduit for Beer or Other Liquids.” There’s no Abstract, but the description states that their “invention relates to that class of apparatus in or by which an electric current, preferably of an alternating character, may be applied to or through liquids for the purpose, among other things, of destroying the life of organisms which would otherwise cause the deterioration or souring of beer, or effect similar or other objectionable results in other liquids.”
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Patent No. 399200A: Apparatus For The Pasteurization Of Beer

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Today in 1889, US Patent 399200 A was issued, an invention of Charles V. Koehler, for his “Apparatus For the Pasteurization of Beer.” There’s no Abstract, but the description states that the “invented a new and useful Improvement in Apparatus for the Pasteurization of Beer, of which the following is a specification.”

My invention relates to improvements in the mode of introducing steam into the steaming-vats, in which the bottles tilled with beer from the brewery are placed and covered with cold water, and then subjected to heat by introducing steam into the vat containing the bottled beer and water and heating the contents to a sufficient degree to destroy the yeast molecules in the beer contained in the bottles and arrest fermentation, thus bringing about that condition of the beer called pasteurization; and the object of my invention is, first, to provide a continuous distribution of the heat throughout the water from the top downward, thus saving breakage; second, to afford facilities for obtaining an equalization of the heat of the water and bottled contents of the vat; third, to reduce the amount of the surface of steam-pipe heretofore used and dispense with the holes or perforations therein; fourth, to insure the direct contact of every part-0t the water in the vat to the steam-supply.

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Beer Birthday: Jen Muehlbauer

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Today is the 40th (I think) birthday of Jen Muehlbauer, who writes East Bay Beer and has also worked at several prominent local beer places — currently the Albany Taproom. She’s been writing about beer since 2002. Because she’s been in the trenches, I think her voice is more practical, realistically cynical and utterly invaluable. I always love to read her take on what’s being debated on the interwebs. Join me in wishing Jen a very happy birthday.

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With Fraggle at the Celebrator 25th anniversary party in 2013.

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Enjoying a large mug of beer.

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A visit from Krampus.

Note: the last two photos were purloined from Facebook.

Patent No. 3079925A: Machine For Plucking Hops Or Like Plants

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Today in 1963, US Patent 3079925 A was issued, an invention of Albert Edward Brookes, for his “Machine for Plucking Hops or Like Plants.” There’s no Abstract, but the description claims that the “The object of this invention is to provide a convenient machine more particularly for plucking hop flowers from their bines, but also usable for analogous purposes, such, for example, as the plucking of beans from their bines, or for separating seeds from herbs and the like.” The description continues:

A machine according to the invention comprises in combination a plurality of endless conveyor chains each incorporating a plurality of spaced and outwardly extending conveyor fingers, means supporting complementary runs of the plurality of conveyor chains for traverse through substantially straight parallel paths, a plurality of fixed parallel channels within which the outer ends of the conveyor fingers are adapted to engage during movement along said substantially straight paths, and a plurality of endless plucking chains each having a substantially straight run extending parallel to the straight runs of the conveyor chains, said plucking chains having outwardly extending plucking fingers adapted to pass between the conveyor fingers, and being adapted to be driven at a speed such that the plucking fingers on the straight run will move in the same direction as, but at a greater speed than the conveyor fingers.

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Beer In Ads #1484: Every Glass A Handful Of Health


Wednesday’s ad is for Budweiser, from 1916. There’s some great copy on this ad, beginning with “Every Glass a Handful of Health.” According to the ad, “Each drop of Budweiser is alive and sparkling with the vital energy of Northern Barley and the tonic vigor of Saazer Hops.” Apparently it’s also the “unchallenged sovereign of bottled beers,” which must have been a precursor to A-B declaring themselves the king of beers.

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Beer Birthday: Emily Sauter

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Today is the 32nd birthday of the extraordinary Emily Sauter, who by day works for Two Roads Brewing as their Social Media and Communications Manager, where on Two Roads’ website she reveals an intense love of soup but an equally powerful dislike of broccoli. I wonder how broccoli soup fits in with that? By night she dons the cape and cowl to draw Pints and Panels, her blog of beer reviews, done in a comic strip style, putting to good use her education from Vermont’s Center for Cartoon Studies. She’s also the artist who drew this week’s Facebook profile for me. Emily’s become one of my favorite people to hang out with at beer events, a kindred spirit. Join me in wishing Emily a very happy birthday.

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Stan Hieronymus and Emily at GABF last year.

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At the Beer Bloggers Conference in San Diego, opening a bottle of Crazy Pucker.

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Suited up, chicken hat included, for Oktoberfest in 2014 (photo purloined from Facebook).


And finally, couch trippin’ through the Lagunitas bottling line at the Beer Bloggers Conference in San Diego last year. Here’s me, Emily, and Fred Abercrombie, riding the sofa roller coaster.

Patent No. 2233904A: Bottle Cap

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Today in 1941, US Patent 694584 A was issued, an invention of William G. Wagner, for his “Bottle Cap.” There’s no Abstract, but the description claims that the “object of the invention is to provide an improved bottle cap for use on conventionally shaped or conventionally formed bottle mouths wherein the cap is of such design that it may be readily applied to the bottles by means of conventional bottle capping machines, the cap being advantageous in that it forms and maintains a superior seal with the bottle mouth.”
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Beer Birthday: Tonya Cornett

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Today is Tonya Cornett’s 46th birthday. Tonya was the brewmaster of Bend Brewing in Oregon, for a number of years, but not too long ago moved to another Bend brewery — 10 Barrel Brewing — to become their R&D brewer. She was featured prominently in the film, The Love of Beer. Tonya’s a great brewer and, of course, being born 1 day and ten years after me makes her a terrific human being, too. Join me in wishing Tonya a very happy birthday.

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Tonya and me during a visit to Bend a couple of summers ago.

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Tonya at GABF in 2008.

Tonya Cornett, from Bend Brewing, with Larry Horwitz from Iron Hill
Tonya with Larry Horwitz from Iron Hill at the 2009 GABF.

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With Tomme Arthur of Port Brewing/The Lost Abbey at Falling Rock in Denver.
(Special thanks to Sage from the Lost Abbey for photos 2 and 4.)

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Elva Ellen Kowald, Tonya and Teri Fahrendorf at the Craft Brewers Conference in Chicago.

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Tonya and Megan Flynn, former publisher of Beer West, then-Beer Northwest, at GABF in 2010.

Patent No. 694584A: Process Of Converting Wort Into Beer

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Today in 1902, US Patent 694584 A was issued, an invention of Otto Selg and Carl Guntrum, for their “Process Of Converting Wort Into Beer.” There’s no Abstract, but the description begins by explaining that in their new invention the “body of the yeast has been withdrawn [and] it is impregnated with carbonic-acid gas and simultaneously clarified. Thus the separate processes heretofore carried on in the fermenting-tub, the storage-tub, and the chipcask are all combined and the latter two processes are carried on simultaneously.”
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