Tuesday’s ad is for Erlanger, from 1980. Erlanger was part of the Joseph Schlitz stable of brands when this ad ran, but was acquired by Stroh’s two years later. Stroh’s promptly killed the brand shortly thereafter. It’s certainly an interesting looking bottle and glass. Fancy.
Yesterday Ken Weaver tweeted out he was watching Buddy’s Beer Garden. An inveterate animation lover, I wanted to see it, too. Buddy’s Beer Garden is part of the Looney Tunes series from Warner Brothers, and features Buddy, in the second of the 23 cartoons he starred in.
Buddy’s Beer Garden’s is a fun cartoon celebrating the end of Prohibition in 1933. The humor is typical of animation of the time, with lots of sight gags and animated transitions (a common technique in the 1930s). In this one, “Buddy dons a variety of costumes and hawks his ‘beer that brings good cheer.’”
“Watch what you’re doin’ ya mug! “Don’t call me a mug, you mug!”
I’m sure this would drive the prohibitionists today into a mad rage. “But what about the kiddies,” they’d cry (as they always do). But this was made in 1933, when cartoons, believe it or not, were made for adults, and were shown, along with a newsreel, before feature films at a movie theatre. That’s why there’s so much adult humor. It’s also why the hold up so well today, because they don’t pander or talk down to the audience. They’re not trying to be educational, kid-friendly or have a moral. Even when I was a kid, when they were heavily edited for television, they were still better than most cartoons made for TV.
See for yourself, here’s the cartoon, Buddy’s Beer Garden, below:
Today is Alec Moss’ 70th birthday — The Big 7-0 — which is quite frankly still hard to believe. Alec doesn’t look a day over 40! Must be the beer and motorcycles. I first got to know Alec when I worked with him on some private label contract beers I did for BevMo when he was head brewer at the now-defunct Golden Pacific Brewery in Berkeley. Alec then spent some time at Redbird Brewing before moving to the coast to be head brewer at the picturesque Half Moon Bay Brewing, but he retired a couple of years ago. Every time I see him now he seems to be enjoying his retirement enormously. Join me in wishing Alec a very happy birthday.
Today is my friend Arne Johnson’s 49th birthday. Arne is the head brewer at Marin Brewing in Larkspur, California. Arne makes some great beers and is a terrific person to boot. Join me in wishing Arne a very happy birthday.
Arne and me at the Brewer’s Dinner at GABF in 2006.
Rodger Davis of Triple Rock and Arne enjoy a beer out front in the warm sunshine at the Bistro’s Double IPA Festival.
Arne Johnson and Melissa Myers, formerly with Drake’s Brewing, at the Boonville Beer Festival.
Saturday’s ad is for Schlitz, this time from 1959. It originally ran in Ebony magazine, showing a handsome looking couple behind what’s either an incredibly beautiful sunset or a fake backdrop, I can’t quite tell which.
Friday’s ad is another one for Schlitz, this time from 1951. Want to get your man off the couch watching the baseball game? Ply him off the Lazyboy by waving a bottle of beer at him. “When there’s Schlitz in the picture, even a domestic chore becomes an attractive proposition.” So at least there’s nothing sexist about this ad.
Today is also the 60th birthday of Glenn Payne, an Englishman wearing many beer hats. I first met Glenn many moons ago when he was the beer buyer for Safeway in the UK. Since then, we’ve judged together many times at both GABF and the World Beer Cup, and I think once at the Great British Beer Festival, too. He’s been involved with Meantime Brewing among too many projects for me to keep track of, and he’s been a great ambassador for British beer but, perhaps more importantly, for American beer in Great Britain. Join me in wishing Glenn a very happy birthday. Cheers, mate.
With Chris and Cheryl Black, owners of the Falling Rock, Mark Dorber, formerly the publican of the White Horse in London (and now owner of the Anchor) and Glenn Payne at the Brewers Reception at Wynkoop during GABF Week in 2007.
Last year, the San Francisco Brewers Guild put together a fun event at the Old Mint with Flipside and the San Francisco Museum and Historical Society called Hops & History, in which I was the moderator of a panel discussion about opening and running a brewery in the city of San Francisco, and also helped with a breweriana display of brewery artifacts from San Francisco and California. I thought it was a great event, and it looks like I wasn’t the only one. Apparently, it was “one of the most popular events hosted by FlipSide for the San Francisco Museum and Historical Society last year.” That’s according to an Op-Ed on the Digital Journal, Hops History event displays that San Francisco is a beer town.
As a result of last year’s success, they’ve decided to another beer event at the Mint this year. The Hops & History 2 event takes place next Thursday, July 24, from 6:30 to 9:30 p.m. at The Old Mint, located at 88 Fifth Street at Mission in San Francisco. Tickets to the event are $30.
Here’s more information about the event, from the San Francisco Brewers Guild website:
Its time to order another round. This 2nd annual event will feature Bay Area craft beer tasting, historical talks, a panel discussion, home brewing demos, local food vendors, and an expanded exhibit of rarely seen historical West Coast brewing memorabilia. Held in the historic 1874 San Francisco Mint, Hops and History Round 2 continues last year’s sold-out celebration of the unique history of brewing in the Bay Area while looking forward to the future of craft brewing in the City by the Bay and beyond.
Don’t get left out in the cold! Get your tickets early to join us to taste the past and enjoy the present of Bay Area craft brewing.
Tastings from all breweries included
- Presentations on brewing history
- Home brewing demos by San Francisco Brewcraft
- Exhibit of historic “breweriana” from the private Collection of Ken Harootunian
- Bavarian pretzels from Bavarian Brez’n, and other local food for purchase
- Docent led tours of the historic 1874 Old Mint
- Souvenir sampling mug included
- Music by DJ Timestretch
- Dave Burkhart and Jim Stitt: Handmade Labels for Handmade Beers
- John Freeman: Shock Waves of the San Francisco Beer-Quake
- Taryn Edwards: Lager, Ale, Porter, and Steam: “Healthful fermented liquors” at the Mechanics’ Institute’s Industrial Expostions 1857–1899
- Panel discussion with SF Brewers Guild brewers from Magnolia Gastropub and Brewery, Triple Voodoo Brewery and Tap Room, and Cellarmaker Brewing Co.: moderated by Jay Brooks of the Brookston Beer Bulletin
Apparently tickets are selling briskly, so order your tickets quickly if you’re hoping to join us for another great evening of brewing history. There’s also more info at Flipside’s Facebook page. See you there.