Friday’s ad is for Miller High Life featuring the “Girl in the Moon,” which was originally created in the early 1900’s by an unknown artist. The beer itself debuted in 1903 and was advertised with the girl in the moon from the beginning, though to me she looks more like a witch. I think it’s that hat. It’s rumored that the model for her was brewery founder Frederick Miller’s granddaughter. But I’ve always liked the stylized, colorful costume she wears.
After the furor caused by the state police raids on three Philadelphia bars, and a subsequent raid on a beer distributor, there does appear to be a backlash coming. Several people predicted that was one possible outcome — I believe Don and Lew both mentioned it — and now it may indeed be playing out that way. In a new report posted today by Don Russell and Bob Warner, Beer-Raid Flap Coming to a Head, Hearing Ordered, it appears that the state legislature has scheduled a joint hearing (of the House Liquor Control Committee and the Senate Judiciary Committee) for April 13 to look into the matter.
“We’re scared,” one bar owner told the Daily News. “I’ve instructed my staff to match every beer we get delivered with the PLCB’s list of registered brands. If it’s not on the list, we’re not going to take delivery.”
Sources told the Daily News that several beer distributors in other parts of the state had been visited by State Police in search of unregistered beer.
As I’ve opined before, this is creating a culture of fear among legitimate business people and that’s not something our government should be doing, especially under the economic duress of today. Lew Bryson has even set up a new Facebook page, Abolish the PLCB-Rewrite the Code. After a few short hours there were nearly 3,000 members. Even if you’re not from Pennsylvania, join it and show the world that we’re tired of arcane alcohol laws and they need to be changed.
Please indulge me for a moment as I go off topic, beery news will follow. Regular Bulletin readers will know I’m a huge fan of the late stand-up comedian Bill Hicks, who died in 1994. Even though he’s been gone 16 years, his comedy is as fresh and relevant as it was then, a testament to how far ahead of his time he was and how universal his message was. I saw his act live at least a dozen times, probably more, and even had the pleasure of meeting him after a show once and chatting briefly. At every one of those shows, at least one person, and sometimes more, would get offended and leave. That was because Hicks challenged his audiences to not just laugh at his jokes, but to think about ideas and consider inequities in the world. In short, he made some people feel uncomfortable who weren’t ready to confront the world’s hypocrisies and their role in them. He was nothing short of a genius in that regard. Since his death, his popularity has continued to grow in the UK, where people “got” Bill. Over here, sadly, he’s been largely forgotten.
But there’s a new documentary film coming out, American: The Bill Hicks Story, and it’s premiering tonight in the U.S. at the SXSW Festival in Austin, Texas. There’s also a Facebook page for the film. No word yet on when or if it will get a wide theater release, but fingers crossed, you’ll be able to see it soon at a theater near you. As the filmmakers have asked people to help them spread the word about the film, below is the trailer for it. If it comes to your town, go see it. I can’t, of course, vouch for the film-making (though the trailer looks good), I can vouch for the subject matter. Bill Hicks deserves to be more widely known, and especially the ideas he espoused during his lifetime.
Thursday’s ad is for the Spoetzl Brewery, makers of Shiner Bock. Today is their 101st anniversary. This isn’t too old, but I like the concept of it. It has an old-time look and feel to it and it’s part of a larger series that focuses on the actual brewery workers. If you’ve ever been to the actual brewery, it’s a very cool-looking historical brewery in a small Texas town. This one features Richard Hartmann, who’s in shipping and receiving. But it’s the slogan, possibly being attributed to Hartmann, that really makes it for me. “There’s more to life than brewing beer. There’s also drinking beer, talking about beer ….”
To same more, similar ads from a campaign in 2009, see the Behance Network.
Since we’ve been in the Middle East and Afghanistan, we’ve struggled with how to keep our soldiers happy and yet respect local laws and customs. In March of 2006, General Abizaid of the U.S. Central Command, signed General Order No. 1 to help clarify and determine how our men and women fighting overseas are permitted [...]
Yesterday on Don Russell’s Beer Radar, he had the basic information on a second raid by the PLCB and Pennsylvania State Troopers. As promised, a fuller account was published today, with additional reporting by Bob Warner, in the Philadelphia Daily News. Here’s the account, entitled In Another Raid, State Police Hit Beer Distributor, Origlio’s, in [...]
Wednesday’s ad is for a presumably short-lived New York City brewery, Brewer’s Best Associates, Inc., which was located at 620 Fifth Avenue. The ad for their Pilsener Beer is from 1947. The normally authoritative American Breweries II doesn’t even have a listing for the brewery, which is odd. It’s the first time I’ve looked up [...]
I probably shouldn’t speak for you, but this is certainly my worst nightmare. I tweeted this yesterday, but thought it still deserving of a snarky comment again today. Somewhere near Manchester, England is the Alcohol-Free Shop, a store dedicated to all things non-alcoholic. They carry non-alcoholic beer, wine, cider, ready-made cocktails and celebration drinks. They [...]
Grupo Modelo is the largest beer company in Mexico, and their most popular beer, of course, is Corona. For many years, Anheuser-Busch has owned a non-controlling 50% share of the company, but after the InBev merger they own 50.2% but only 49.3% voting. And I think they’ve been coveting control for a long, long time [...]
Pennsylvania’s beer scene appears on the brink of martial law, with the state police last night raiding one of the distributors who carries some of the beer confiscated earlier this week, such as Duvel. Don Russell has posted to his Beer Radar blog what is known so far, and promises to have a fuller account [...]
Tuesday’s ad is for Stag Beer, whose original name was “Kaiser Beer” until 1907. In an effort to avoid growing anti-German sentiment, Star Brewing held a contest to pick a new name. A winner was chosen today in 1907, and the beer was renamed “Stag Beer.” It proved a very popular name. The ad below [...]
How cool is this. The UK government has just created a new Ministry — similar to our cabinet positions — The Ministry for Pubs. Wentworth MP John Healey was named the firs Minister, and he had the following to say about his appointment.
“Pubs are often at the heart of community life. And they are important [...]
Monday’s ad is for Schlitz Malt Liquor. I don’t ever remember the can looking so, well, stylish so I have to guess this is from the 60s? The pull-top is another clue, of course, as Schlitz introduced what they called the “pop-top” in 1963. Plus the stylized art looks rather bachelor pad circa mid-60s, too. [...]
In a scene straight out of a deranged adult version of Willy Wonka, the beer waterfall on the belated birthday card below arrived in my mailbox today.
The card was primarily the work of my friends Ray and Cornelia, both Beer Drinkers of the Year in separate years. But they took it along with them to [...]
The Brewers Association released the 2009 numbers for craft beer today, and I’m happy to report it’s good news again. While mainstream beer recently reported their largest negative sales period since the 1950s, craft beer in 2009 was up 7.2% by volume and 10.3% by dollars over the previous year. According to the press release, [...]
If this doesn’t make you shudder, you’ve got eisbock running through your veins. It appears the Volstead Act is alive and well in the Commonwealth of Pennsylvania. According to an account of Pennsylvania’s Beer Storm Troopers entitled Troopers Raid Popular Bars for Unlicensed Beers, by Don Russell, with Bob Warner, earlier today in the Philadelphia [...]
I was one of 42 beer writers who contributed to this big 960-page book telling the stories of 1,001 world-famous beers. The book will be published March 23, but it's also available now for pre-order at Amazon.com.
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