Ballantine’s Literary Ads: John Steinbeck

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Between 1951 and 1953, P. Ballantine and Sons Brewing Company, or simply Ballentine Beer, created a series of ads with at least thirteen different writers. They asked each one “How would you put a glass of Ballantine Ale into words?” Each author wrote a page that included reference to their beer, and in most cases not subtly. One of them was John Steinbeck, who’s the “American author of 27 books, including 16 novels, six non-fiction books, and five collections of short stories.

Today is the birthday of John Steinbeck (February 27, 1902–December 20, 1968), who was “widely known for the comic novels Tortilla Flat (1935) and Cannery Row (1945), the multi-generation epic East of Eden (1952), and the novellas Of Mice and Men (1937) and The Red Pony (1937). The Pulitzer Prize-winning The Grapes of Wrath (1939)[2] is considered Steinbeck’s masterpiece and part of the American literary canon. In the first 75 years after it was published, it sold 14 million copies.

The winner of the 1962 Nobel Prize in Literature, he has been called ‘a giant of American letters.’ His works are widely read abroad and many of his works are considered classics of Western literature.

Most of Steinbeck’s work is set in southern and central California, particularly in the Salinas Valley and the California Coast Ranges region. His works frequently explored the themes of fate and injustice, especially as applied to downtrodden or everyman protagonists.”

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His piece for Ballantine was done in the form of a few paragraphs of one of his novels about the desert, like “The Grapes of Wrath:”

The sun is straight overhead. There isn’t enough shade to fit under a dog. The threshing machine clanks in a cloud of choking yellow chaff-dust. You wear a bandana over your nose and mouth, but your throats aches and your lips are cracking. Your shirt is black with sweat, but inside you’re dry as the Los Angeles River. The water in the barrel tastes like chaff. It only makes you thirstier.

Let’s say the boss is a man of sense and humanity. When the machine stops for lunch, he comes bucking over the stubble in a jeep, and on the back seat is a wash boiler of crushed ice and bottles of Ballantine Ale. Such a boss will never lack for threshing hands.

Well, first, you take a big swallow to cut the crust, and suddenly you can taste again. The you let cold Ballantine Ale rill into your parched throat like a spring rain on the desert. Smooth malt and hops pull together against the heat and dust and weariness. That’s the biggest thirst I know, and the best antidote.

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Historic Beer Birthday: Albert Braun

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Today is the birthday of Albert Braun (February 27, 1863-February 27, 1895). He was born in Dusseldorf, Germany, and emigrated to the U.S. when he was 25, in 1888. He worked at several breweries, including Anheuser-Busch in St. Louis, before settling in Seattle in 1889. The following year he opened the Albert Braun Brewing Association. It was in business only un 1893, when it merged with several other local breweries to become part of the Seattle Brewing and Malting Company.

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The only photograph I could find of Braun is in the group shot, which in ran in a nostalgia piece in the newspaper, in 1934. Braun is apparently seated at the far left.

This biography is from “An Illustrated History of the State of Washington, by Rev. H.K. Hines, published in 1893:

ALBERT BRAUN, vice-president of the Seattle Brewing and Malting Company was born at Dusseldorf, on the Rhine, Germany, in February, 1863. He was educated in the schools of Germany and then traveled quite extensively through the European countries. His business career began under the direction of his father, who was an extensive manufacturer of preserved fruits, vegetables, meats and fancy canned goods, and was continued in the same industry, in partnership with his brother at Mainz, on the Rhine.

In 1888 Mr. Braun sold his interest and came to the United States and, upon the advice of Adolphus Busch, president of the Anheuser- Busch Association, of St. Louis, Missouri, he entered the brewery of Peter Doelger, of New York, and learned the practical workings of the business, completing his instruction in the details at the Anheuser-Busch brewery in St. Louis.

In 1889 Mr. Braun made a trip through the Northwest, and, after a short visit in Seattle, he was so favorably impressed with the people and location of the city that he decided upon the city as a location for future settlement. He then returned to St. Louis and continued his studies of the brewery business up to March 1, 1890, when he again visited Seattle and at once engaged in the organization of the Albert Braun Brewing Association, which was incorporated with a capital of $250,000, he being duly elected president and general manager. The brewery was erected six miles south of Seattle, very complete in all its appointments, with a capacity of 70,000 barrels per year, the Product finding a ready market in Washington, region, Idaho and British Columbia. Continuing up to 1893, the Albert Braun Brewing Association was consolidated with the Bay View Brewing Company and the Claussen-Sweeney Brewing Company, and incorporated as the Seattle Brewing and Malting Company, with capital stock of $1,000,000. The affairs of the new association were conducted by the managers of the old breweries, the official corps being: Andrew Hemrich, President; Albert Braun, Vice-President; Edward F. Sweeney, Secretary; and Fred Kirschner, Treasurer.

The company expects to develop brewing and malting into one of the leading interests of the city of Seattle, and as their product has competed successfully with the best Eastern brands there is little doubt of an auspicious future.

Mr. Braun is also interested in various other enterprises of the city and he has perfect faith and confidence in the future of Seattle and the Sound districts.

Dorpat Albert Braun Brewery THEN

According to Brewing in Seattle, by Kurt Stream, Braun was named Vice-President of Seattle Brewing and Malting. Here’s how it went down:

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The Seattle Times also has a story about what happened to Braun’s brewery:

ALBERT BRAUN arrived from Iowa soon after Seattle’s Great Fire of 1889. Within a year and a half, the young German immigrant, with financial help from local and Midwestern investors, built a brewery about 2 miles south of Georgetown.

The serpentine Duwamish River is hidden behind the brewery. Directly across the river, on its west side and also hidden, was the neighboring community of South Park. Braun’s name is emblazoned on the brewery’s east facade, and so it was best read from the ridge of Beacon Hill and from the trains on the railway tracks below.

The brewing began here December 1890, and the brewery’s primary brands, Braun’s Beer, Columbia Beer and Standard Beer, reached their markets in March 1891. The 1893 Sanborn fire insurance map for Seattle includes a footprint of the plant that is faithful to this undated photograph. The map’s legend notes that the buildings were “substantial, painted in and outside” with “electric lights and lanterns” and that a “watchman lives on the premises.” It also reveals, surprisingly, that the brewery was “not in operation” since July of that year. What happened?

The economic panic of 1893 closed many businesses and inspired a few partnerships, too. Braun’s principal shareholders partnered his plant with two other big beer producers, the Claussen Sweeney and Bay Views breweries, to form the Seattle Brewing and Malting Co. Braun’s landmark was then designated “Albert Braun’s Branch.”

Of the three partnering breweries, this was the most remote, and it was largely for that reason, it seems, that it was soon closed. The upset Braun soon resigned; sold most of his interest in the partnership; and relocated to Rock Island, Ill. There, he started work on a new brewery and fell in love, but with tragic results: Early in 1895, Braun committed suicide, reportedly “over a love affair.”

For six years after its closing, the tidy Braun brewery beside the Duwamish River stood like a museum to brewing, but without tours. Practically all the machinery was intact, from its kettles to its ice plant, until the early morning of Sept. 30, 1899. On that day, The Seattle Times reported, “the nighthawks who were just making their way home and the milkmen, butchers and other early risers were certain that the City of Tacoma was surely being burned down.” They were mistaken. It was Braun’s brewery that was reduced to smoldering embers. The plant’s watchman had failed that night to engage the sprinkler system connected to the tank at the top of the five-story brewery.

There is at least a hint that the brewery grounds were put to good use following the fire. The Times, on Aug. 11, 1900, reported that the teachers of the South Park Methodist Episcopalian Sunday school took their classes “out for a holiday on the banks of the beautiful Duwamish River, (and for) a pleasant ride over the river to the Albert Braun picnic grounds.”

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Gary Flynn filled in the gaps about what happened to Flynn after 1893, on his page on Braun at his terrific Brewery Gems:

Albert Braun took his own life, with a gun shot to the heart, on February 27, 1895, at the young age of 32. While still holding a significant number of Seattle Brewing & Malting Co. shares, he was not considered well-to-do in the matter of ready cash. Additionally, Braun had left Seattle for Illinois, after millionair brewer, Otto Huber, indicated that he was interested in partnering with Braun in the purchase of the LaSalle Brewing Co. For what ever reason Huber went back on his promise, leaving Braun with no immediate prospects and in a state of despair.

Braun’s estate was $25,000, which would be approximately $700,000 today.

The have more about the Albert Braun Brewery, too.

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Beer In Ads #2199: Hi-De-Heineken


Sunday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, an unhappy-looking maid holds a dirty mop and frown into the camera. In the next panel, the frown is still there, but now she’s also holding a mug of Heineken. After drinking some of the beer, she’s been completely transformed in the final panel. Now she’s smiling, dressed in a bright yellow (beer-colored?) suit. She still has the remaining beer in her hand, but the mop has been replaced with a microphone. Judging from the new tagline, I believe she’ll be singing the Cab Calloway classic Hi-De-Ho.

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Historic Beer Birthday: Gabriel Sedlmayr II

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Today is the birthday of Gabriel Sedlmayr II, sometimes referred to as Gabriel Sedlmayr the Younger (February 26, 1811-October 1, 1891). He was, of course, the son of Gabriel Sedlmayr the Elder, who acquired the Spaten brewery in 1807, when “at the time was the smallest brewery in Munich.” When his father died in 1839, the brewery passed to Gabriel and his brother Joseph, and the two ran the brewery for three years, until Joseph bowed out to start his own brewery, and Gabriel became the sole owner of the Spaten brewery. By 1867, it became the largest brewery in Munich, a position it held until the 1890s. In 1874, Sedlmayr retired, and three of his four sons, Johann, Carl and Anton, began running the company. During his tenure at Spaten, he played a major role in the development of lager fermentation.

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Here’s a short biography from the Entrepreneur Wiki:

Gabriel Sedlmayr II was born in Munich on February 26, 1811. He is often called Gabriel Sedlmayr the Younger. While in high school, he was given private lessons by Professor Johann Baptist Hermann in chemistry and physics. He graduated from high school and then began training in a brewery.

He also traveled to European to visit and learn from different breweries, as well as local scientists. In Vienna he attended lectures at the Polytechnic of Vienna and in Berlin he attended chemistry lectures at the University of Berlin. He then took over his father’s brewery with help from his brother.

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In 1842, when Joseph, his brother, left the business, he became the sole owner of the brewery. In 1866 he then opened up the Bavaroise Brasserie in Paris. Then he helped at and then eventually took over the Spanenbrau Brewery. He is responsible for developing a dark lager called Dunkel at his Spaten Brewery. He was known for using science, microbiology, and cultivation to develop new beers. In 1874, he passed his business to his sons Johann, Carl, and Anton because of his poor health. In 1881 he was awarded the Gold Medal of the City if Munich and then on October 1, 1891 he died.

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This is his entry in the Oxford Encyclopedia of Beer, written by Ian Horsey:

Sedlmayr, Gabriel the Younger

was a brewer who took over the reins of the Spaten Brewery of Munich, with his brother Josef, upon the death of his father, Gabriel Sedlmayr the Elder, in 1839. The two brothers inherited their father’s innovative zeal and, over the next few years, modernized the brewery at the same pace as their father had done before them. In 1844, Spaten became the first brewery outside England to adopt steam power. A year later, Gabriel bought out his brother and became the sole proprietor of Spaten, which would continue to be a center of brewing innovation. Already during his student days, Gabriel had been an innovator. As part of the requirement for his Master Diploma, young Gabriel embarked upon an extensive grand tour of noted European brewing centers in the early 1830s. On one of his trips, he met fellow brewer Anton Dreher, whose mother owned a small brewery in Klein-Schwechat, just outside Vienna. The meeting, in 1832, marked the beginning of a life-long friendship and business association. The two travelers visited Great Britain in 1833 to learn more about fermentation—and engaged in what can only be described as a classic case of industrial espionage. By using a specially modified hollow walking cane, they furtively gathered wort and beer samples during their brewery visits und subsequently analyzed them in their hotel. They put the data thus collected to good use after they had returned home by developing two new malts and two new beer styles: Dreher came up with Vienna malt and Vienna lager; Sedlmayr invented Munich malt and märzen beer.

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In those days it was difficult to brew lagers in the summer; the hot central European climate was inhospitable to brewing in general and lager brewing in particular. Brewers used ice blocks cut from frozen lakes and ponds in the winter and stored them underground for use as coolant in the summer. This was costly and inefficient. So Sedlmayr looked around for a technological solution, which he found in the work of a young Munich engineering professor, Carl Linde. Linde had been tinkering with refrigeration machines, and in 1873, Sedlmayr persuaded Linde to install one of his experimental devices in the Spaten fermentation and lagering cellars. This was, as best as anybody knows, the first time that mechanical refrigeration had been used in a brewery, and Spaten was from then on uniquely equipped to brew bottom-fermented beer reliably year-round. With this new technology in place, Spaten had become the largest of the Munich breweries. Spaten’s superb lager-making ability allowed it to experiment with ever more delicate brews, especially one that could compete with the rising popularity of the Bohemian pilsner from just east of the Bavarian border. The result was the introduction, in 1894, of a straw blond beer, the delicate lager that was to become the signature brew for Bavarian beer garden and beer hall lagers for the next century, Helles.

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Beer Birthday: Art Larrance

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Today is the 73rd birthday of Art Larrance, co-founder of the Oregon Brewers Festival, and also a co-founder of Portland Brewing, too. Art later started the Raccoon Lodge, in 1998, and more recently launched the Cascade Barrel Brewing House to concentrate on sour beers. In 2012, Art was named Restaurateur of the Year by the Oregon Restaurant & Lodging Association. But I know him best for his continuing work on OBF, which he’s been doing since the beginning of time, or at least 1988. Join me in wishing Art a very happy birthday.

Jamie Emmerson & Art Larrance
Jamie Emmerson, from Full Sail, with Art at the OBF Parade in 2009.

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Rick Lyke, me, Art and Charles Willet at OBF in 2011.

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Pedicab leading the OBF Parade with Grand Marshall Fred Eckhardt and Art in 2011.

Beer In Ads #2198: Heineken Refreshes The Invisible Man


Saturday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, a tuxedoed magician holds a mug of Heineken. In the next panel, he proceeds to start making the beer disappear by drinking it, holding his left hand to give the “OK” sign. But in the last panel, half of the beer is still in the mug, but the magician has disappeared!

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Historic Beer Birthday: Robert Neame

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Today is the birthday of Robert Harry Beale Neame, though he was generally known as Bobby (February 25, 1934- ). He joined his family’s company, Shephard Neame in 1956, and in 1971 became the chairman of the company, a position he held until retiring in 2005, when he was named president.

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Shepherd Neame is an English independent regional brewery founded in 1698 in Faversham, Kent. Evidence has been uncovered showing brewing has taken place continuously on the current site since at least 1573. It is the oldest brewer in Great Britain and has been family-owned since 1864. The brewery produces a range of cask ales and filtered beers. Production is around 281,000 brewers’ barrels a year. It owns 338 pubs & hotels predominantly in Kent, London and South East England.

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From the Neame Family Research:

The next generation faced the same difficulties in the 1960s. Bobby Neame came to work at the Brewery in 1956. In September 1957 he became a director when Madeleine Finn, due to retire, decided to step down. Jasper, his father was ill at the time, but Bobby was back at work in the following January. By the September 1969 AGM he had widened his range considerably and it was said that he was helping in the Brewery, and was in charge of the free trade, advertising etc.

Laurie’s son, Colin Roger Beale Neame joined the company in October 1959, to help his father in the bottled beer department, a month after Rex Neame had joined in Managing ‘Queen Court’. At the September 1961 AGM after serving a probationary period on the Board, they both became full members. As the production director, he was in charge of the more technical side of the brewing business, making improvements in the bottling plant and keg beer, by utilizing many labour saving techniques. He also introduced a small biochemical laboratory employing a laboratory technician.

Jasper died on 18 Jan 1961 at the early age of 56, Laurie then becoming sole managing director. He survived his brother for another nine years and continued his interest in production.

Following is his father’s footsteps, Bobby took particular interest in the sales side of the business. This became especially important once the larger brewers started investing heavily in advertising, especially on commercial television. Bobby then became marketing manager in charge of “improving the image of the Company in the eyes of the public”, showing greater attention to publicity, with advertising on Southern Television in 1970.

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In 1968 the Cobb brewing company in Margate (with its family connection) again came on the market, together with 38 licensed premises. The Cobbs found it increasingly difficult to survive independently after the increasing success of the Butlins hotels group took over much of its trade. It was taken over by the Whitbreads in Januray 1968 and ceased to brew in the following October. This now left Shepherd Neame as ‘the last independent brewery in Kent.’

On 19 Dec 1970, Laurie died suddenly and unexpectedly at the end of the day, after all the excitement when his second son, Stuart, was married. In March 1971 Bobby became chairman and Colin managing director.

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I love the stained glass windows showing the brewery’s history.

Millenium Brewhouse window I Millenium Brewhouse window II

Martyn Cornell has a nice photo tour of the Shepherd Neame Brewery. And on YouTube there’s an interesting tour of the brewery.

Beer In Ads #2197: Heineken Refreshes Baldness


Friday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, a bald man is in the first panel. Although I didn’t know who he was, apparently it’s Duncan Goodhew, an “English former competitive swimmer. After swimming competitively in America as a collegian at North Carolina State University, he was an Olympic swimmer for Great Britain and won Olympic gold and bronze medals at the 1980 Summer Olympics in Moscow. He also swam at the 1976 Summer Olympics.” In the second panel, Goodhew sips from a mug of Heineken. You’d think the last panel would have shown our guy with a full head of hair. The tagline was changed “parts” to “pates,” which means “head.” But he has added some fur on top of his bald pate, although it is in the form of a live rabbit. Close, but not quite. If it wasn’t Heineken maybe I’d think they were trying to say the beer was “hoppy.”

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Historic Beer Birthday: Jim Patton

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Today is the birthday of Jim Patton (February 24, 1953-October 23, 2012). He was a founder of the Abita Brewing Co. in 1986, the first microbrewery in the south, and one of the earliest anywhere. This is from his Wikipedia entry:

He was an anthropologist and craft beer brewer. He was considered one of the pioneers in the craft beer brewing industry. He was one of the founders of the Abita Brewing Company in Abita Springs, Louisiana. He also brewed beer for Key West Brewery and Wynwood Brewing in Miami, Florida. Patton’s first career was as a cultural anthropologist. He received a doctorate in the subject from Washington and Lee University. His specialty was Andean agricultural economics. Patton taught at Southeastern Louisiana University in Hammond, Louisiana and Xavier University of Louisiana. He eventually quit those jobs to become a full-time brewer. Patton co-founded the Abita Brewing Company in 1986. The first Abita Beer debuted on July 4 that same year in New Orleans and Mandeville, Louisiana. Abita Brewing Company was the first craft brewery to open in the South. Patton was instrumental in creating many of the recipes for the beers that Abita still produces today. Patton sold his share in the Abita Brewing Company in 1997 and co-founded the Zea Rotisserie and Brewery where he was also the brewmaster. Later, he would brew beer for Key West Brewery and Wynwood Brewery in Miami, Florida. Patton was also interested in wine making and worked for wineries in California and Oregon. Jim Patton died in Miami on October 23, 2012.

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And this is his obituary from the Miami New Times:

Born February 24, 1953, Patton earned a bachelors degree from Carleton College in Northfield, Minnesota, where he met his wife of 42 years. His first career was in professorship, earning a doctorate in cultural anthropology from Washington and Lee University in St. Louis, where he was a Dougherty Fellow specializing in Andean agricultural economics.

In 1980, Patton took a break from academia to visit friends in Abita Springs, Louisiana for the New Orleans Jazz and Heritage Festival. Soon after he moved to teach at Southeastern and Xavier universities in southern Louisiana.

Patton made an abrupt career change, deciding to leave the “politics in the teaching” to become a full-time brewer, applying his research skills and business acumen to start a company that would become among the cornerstones of the craft beer movement in the United States.

“One thing my academic background did teach me was research and study,” Patton told the Spartanburg Herald-Journal in 1994.

Abita Brewing Company debuted its first beer on July 4, 1986, and brewed only 1,500 barrels that year. Patton sold the brewery in 1998, but his legacy continued in the recipes for Abita’s flagship beers: Purple Haze, Turbo Dog, Amber, Andygator and Abita root beer. In 2011, Abita brewed over 130,000 barrels, and their product is available in 46 states, making it synonymous with Louisiana and one of the most widely distributed craft beers in the U.S.

After leaving Abita, Patton continued his entrepreneurship and brewing knowledge to co-found Zea Rotisserie, a chain of brewpubs in New Orleans, where he was also a brewmaster.

Patton went on to brew for Key West Brewery. A San Francisco native, he also returned to northern California to study wine, taking distance learning courses through University of California-Davis. He was an avid wine maker, working for wineries in Oregon and California.

Earlier this year, Patton responded to Brignoni’s ad on probrewer.com seeking a brewmaster. Patton came aboard with Wynwood Brewing in late September. Patton settled into an apartment in the Wynwood district of Miami, where he was attracted by the arts and street culture.

When WBC opens later this year or early 2013, it will be the first production craft brewery to open in the city of Miami since Wagner Brewing Company in 1934.

Patton was an avid explorer and Sierra Club member. As a teenager he explored the mountains of his native California on foot, bike and cross-country skiing. In his twenties he hiked the Inca Trail, exploring Patagonia and the caves of of the Maya mountains. He was a champion for peace and passionate defender of wild places and sustainability.

An extremely kind man, Patton kept cool and confident during difficult situations, believing that good will eventually triumph.

He was a man of many locations throughout the U.S., traversing between Washington state, California, New Orleans, Key West and Miami, keeping an intimate connection to each place.

“I just had a real desire to get back into brewing,” Patton told Short Order earlier this month. “I looked into a lot of places. I really enjoy start-ups because they get my mind going and engaged. Miami is just open territory for craft beer. Not a lot of local stuff is going on here, compared to Seattle, where there are 30 craft breweries in the city. Miami is a place where we could go in and get some recognition.”

“I am more determined than ever to take this project open and thrive,” Brignoni says. “WBC wasn’t just my dream, it was Jim’s too and there is no better way to honor him than by doing so. So I ask you all to cheers today in Jim’s name.”

He is survived by his mother, Peggy, his wife, Kathleen, his daughter, Kathryn, his son, Will, and his two sisters, Amy and Betty.

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The Abita Brew Pub.

And this is from NOLA:

Jim Patton, a pioneer in the American craft beer brewing movement and a founder of Abita Brewing Co. and Zea Rotisserie & Brewery, died Oct. 23 in Miami, where he was helping to start a new brewery. He was 59.

Patton died suddenly of unknown causes, said his wife of 42 years, Kathleen “Catch” Patton.

An avid home brewer, Patton was a founding partner in the Abita Brewing Co. in Abita Springs. Taking advantage of the town’s famous artesian waters, he launched the company at a time when Americans were first developing a taste for indie craft brews. When its first beers debuted on July 4, 1986, Abita was just the 13th craft brewery to open in the United States and the first in the South.

“The first night we rolled out with a beer, we had one bar in New Orleans and one bar in Mandeville that carried it,” Patton recalled last month to writer David Minsky of Miami’s New Times newspaper. “We got some of the local television media in there, and they had some pictures of people dancing on the bar, and you just can’t buy that.”

Crafting beer intrigued him, Patton said in the article, because it was a “blend of science and art.”

Abita produced 1,500 barrels of beer its initial year. Patton sold his stake in the company in 1997, but the business he launched now brews more than 125,000 barrels of beer and 8,000 barrels of root beer.

Patton left Abita when he realized he was spending more time behind a desk than in the brewery, he told New Times. “I opened a brewery because I wanted to brew. Eight years later I was sitting in an office talking to distributors and bankers and that’s not what I wanted to do.”

After Abita, Patton was a co-founder and brewmaster of Zea Rotisserie & Brewery, and was brewmaster at Key West Brewery in Florida. Recently, he became involved with the launch of Wynwood Brewing Co., a craft brewer in Miami.

But beer wasn’t his only love. Patton also enjoyed making wine at his home on Lopez Island, in the San Juan Islands of Washington state, and he worked at several wineries in Oregon and California, Kathleen Patton said.

Before he got in the beer business, Patton was an anthropologist and taught at several universities, including Southeastern Louisiana and Xavier. He earned a doctorate in cultural anthropology as a Dougherty Fellow at Washington University and specialized in Andean agricultural economics.

A California native, Patton loved the outdoors and hiked, biked and cross-country skied throughout his teenage years. “In his 20s, he hiked the Inca Trail, explored Patagonia, and journeyed into the caves of the Maya mountains,” Kathleen Patton said by email Thursday night. “Recently he sailed the waters of the Florida Keys and hiked and kayaked extensively in his beloved great Pacific Northwest.”

He met Kathleen in 1970 during their first week of classes at Carleton College.

In addition to Kathleen, Patton is survived by his daughter Kathryn Braidwood Patton of Seattle, Wash; his son, William Anselm Patton, of Lopez Island, Wash.; his mother and two sisters

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Historic Beer Birthday: Georg Schneider II

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Today is the birthday of Georg Schneider II (February 24, 1846-1890) who co-founded G. Schneider & Son along with his father Georg Schneider I in 1872. His dad leased the royal “Weisse Brauhuas’ Hofbräuhaus in Munich in 1855 and purchased from King Ludwig II the right to brew wheat beer in 1872. Georg II, along with his father acquired the so-called Maderbräu Im Tal 10″ in 1872.

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Both he and his father passed away in 1890, and his son, Georg III, took over the brewery even though he was barely 20 at the time, and today George VI still owns and runs the brewery.

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The “Weisses Bräuhaus” in Munich, Tal (or Thal) is the founding place of their brewery. It’s the place where Georg Schneider I brewed his first Schneider Weisse Original in 1872.

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“In 1927 the owners, who to this day are descendants of Georg Schneider I, expanded their brewing operations into Kelheim and Straubing. After the breweries in Munich were destroyed in 1944 by aerial bombardment by the Allies of World War II, the entire production was relocated to Kelheim.”

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