
Monday’s ad is an attempt to contrast Friday’s, which you may recall was the Girl in the Moon for Miller High Life. I don’t know much about this ad. It appears to be from Germany but looks not at all like a typical ad for a German beer. In this case, instead of the girl being in the moon, she’s instead offering the thirsty moon a drink of beer.


There’s a nice article by the nutrition correspondent for Ask Men, Simon McNeil, entitled The Health Benefits of Beer. There’s no new ground covered, but he does offer a good overview of recent findings showing that beer is healthier for us — in moderation of course — than previously believed. It’s also great to see that message get some play in a mainstream magazine.

Sacramento’s newest brewery, Odonata Beer. Co. — recently founded by formed Sacramento Brewing’s Peter Hoey and former DRAFT magazine beer director Rick Sellers — has just launched their new website, which for months has been essentially wallpaper. For updates, there’s also the brewery blog, too. You can also get a look at the now-approved label for what they hope will become their flagship beer, Saison Ale. It’s great to see things moving forward. Hopefully there will be beer to fill the bottles with those label very soon.


Our next Session is a little less than three weeks away, but it’s not to early to start thinking about it. The topic chosen by our host, Beer Search Party, is cult beers; those beers that are in short supply, high demand and often require going to great lengths to acquire.
Here’s how our host, Sean Inman, describes the topic:
With Kate the Great Day a recent memory and the day of the Dark Lord fast approaching, I started thinking about what beer or beers that I would get up at 4:00 in the morning, drive across state lines, stand in a long unmoving line in the cold and rain for the chance to taste with a crowd the size of Woodstock.
So here is my question to you (with a couple addenda).
What beer have you tasted recently (say, the last six months or so) that is worthy of their own day in the media sun?
And to add a little extra to it, how does “great” expectations affect your beer drinking enjoyment?
AND If you have attended one of these release parties, stories and anecdotes of your experience will be welcomed too.
So get cracking, get yourself a cult beer and start working on your own cult of personality. Then reveal it and get found on Friday, April 2 over at the Beer Search Party.