Tuesday’s ad is for Cerveza Polar, from some time after the 1940s, since that’s when production began for the Polar brand in Venezuela. This ad appears to be for the Cuban market, so it may be pre-Castro since I doubt there were many beer ads after 1959 … or Christmas, for that matter.
If you saw my post from this morning about Beer Sales Dropping. The original story mentioned nine brands that have, according to Beer Marketer’s Insights, “declined by more than 25% over the past five years.” 24/7 Wall St. listed the Nine Beers Americans No Longer Drink. They are:
- 9. Labatt Blue — Sales loss (2007-2012): 28.3%
- 8. Budweiser — Sales loss (2007-2012): 28.8%
- 7. Heineken Premium Light — Sales loss (2007-2012): 36.7%
- 6. Milwaukee’s Best Light — Sales loss (2007-2012): 39.7%
- 5. Old Milwaukee — Sales loss (2007-2012): 54.0%
- 4. Miller Genuine Draft — Sales loss (2007-2012): 56.4%
- 3. Milwaukee’s Best Premium — Sales loss (2007-2012): 58.5%
- 2. Budweiser Select — Sales loss (2007-2012): 61.5%
- 1. Michelob Light — Sales loss (2007-2012): 69.6%
The original rogue, Jack Joyce, who founded Oregon Brewing — better known today as Rogue — celebrates his 71st birthday today. Join me in wishing Jack a very happy birthday.
One of the best photos of Jack I’ve seen. This was taken by Leah Nash for a New York Times article entitled Food and Fuel Compete for Land.
While I don’t normally get my news from AOL (although to be fair it was on the NASDAQ website), this short video “Presented by: The Aol. On Network,” has some interesting factoids contained within it, and begins with the standard line. “Beer is not selling the way it used to. U.S. sales of the beverage declined in four of the past five years. Between 2007 and 2012, beer sales fell by 2.3%, or more than 4.8 million barrels.” More interesting was that sales of the top nine brands have “declined by more than 25% over the past five years,” and that’s according to Beer Marketer’s Insights.
Monday’s ad is for Miller High Life, from the 1950s. Even though I grew up in the “tradition-rich East” Commonwealth of Pennsylvania, having been in California for almost thirty years I’m a tad offended at Miller’s implication that there’s no traditions out West. But given that odd holiday spread that the lady in red is putting out, I’m not so sure about her having a “special touch of gracious elegance.”
Today is also the birthday of Merideth Canham-Nelson, the better half of The Beer Geek duo that also includes Chris Nelson. I’d tell you what birthday she’s celebrating this year, but I don’t actually know. Merideth also recently published Teachings From the Tap, her account of the year she and husband Chris spent circling the globe visiting beer destinations. Join me in wishing Merideth a very happy birthday.
At the OBF media tasting: Rick Sellers, from Pacific Brew News, Merideth and Chris Nelson, The Beer Geek, and Meagan Flynn (at right) with her assistant, Annalou, publisher of Beer NW during the 2007 Oregon Brewers Festival.
My good friend Pete Slosberg sent me this gem, from the classic film The Lady Eve, written and directed by Preston Sturges. The 1941 screwball comedy starred Henry Fonda and Barbara Stanwyck. I remember seeing it when I was a kid (I watched a lot of old movies late at night when I was young) but I certainly don’t remember this beery exchange. One of the main characters is Charles Pike, played by Henry Fonda, and in the story he’s the heir to the Pike Brewing Co. fortune, maker’s of Pike’s Pale, “The Ale That Won For Yale.”
The clip below is about four minutes long, but the conversation doesn’t steer to beer until around the 2:00 minute mark, and lasts for just over a minute.
I’ve also transcribed their beery dialogue from The Lady Eve below. Enjoy.
Stanwyck: “I thought you were in the beer business.”
Fonda: “Beer? … Ale!”
Stanwyck: “What’s the difference?”
Fonda: “Between beer and ale?”
Fonda: “My father’d burst a blood vessel if he heard you say that. There’s a big difference. Ale’s sort of fermented on the top or something, and beer’s fermented on the bottom; or maybe it’s the other way around. There’s no similarity at all. [pauses] See the trouble with being descended from a brewer, no matter how long ago he brewed it, or whatever you call it, you’re supposed to know all about something you don’t give a hoot about. [pauses again] It’s funny to be here kneeling at your feet, talking about beer. You see, I don’t like beer. Bock beer, lager beer or steam beer.”
Stanwyck: “Don’t you?”
Fonda: “I do not, and I don’t like pale ale, brown ale, nut brown ale, porter or stout, which makes me ill just to think about it. [hiccups] Excuse me. [pauses again] It was enough so that everybody called me ‘Hopsy’ ever since I was six-years old … Hopsy Pike.”
Stanwyck: “Hello, Hopsy.”
Fonda: “Make it Charlie, will you?”
Stanwyck: [laughs] “Alright, but there’s something kinda cute about Hopsy. And when you got older I could call you Popsy. Hopsy Popsy.”
Fonda: “That’s all I’d need.”
Today is the 48th birthday of Arlan Arnsten, who until very recently was the Vice-President of Sales for Stone Brewing. He was born in 1965, the same year Fritz Maytag bought the Anchor Brewery, with whom he also shares a birthday. Coincidence? Maybe, but he doesn’t think so. Arlan’s been with Stone since 1997, and has been a huge part of their success. He’s a terrific person to share a beer with and an indefatigable poster boy for craft beer, although he’s now looking into other pursuits. Join me in wishing Arlan a very happy birthday.