Beer In Ads #1606: 4th Of July Snowman


Saturday’s ad is for Rheingold Beer, from 1937. This was an unusual ad for independence day, using a snowman in July to talk about “the glorious Fourth.” And the snowman is lighting a firecracker, it must have really stood out in a magazine or newspaper published in the summer. And another oddity: there’s a circle containing the pjrase “beer is best,” which was a phrase being used at the time in Great Britain by a brewers trade group so it’s interesting to see it in an American ad during the same time period.

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Patent No. 4844932A: Separation Of Wort From Mash

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Today in 1989, US Patent 4844932 A was issued, an invention of Iyadh S. Daoud, assigned to The Brewing Research Foundation, for his “Separation of Wort From Mash.” Here’s the Abstract:

A barrier cross-flow separation method is used to separate wort from mash in beermaking. The separator medium is preferably a cylindrical element with an internal diameter of at least 20 mm and a pore size in a range of from 10 μm to 100 μm. High gravity wort is obtainable from a four-step separation process which can handle mash free of husk and including large amounts of cereal adjunct. The wort may be clarified in a subsequent filtering step.

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Beer Birthday: Dave Hoops

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Today is the 48th birthday of Dave Hoops, Master Brewer at Fitger’s Brewhouse in Duluth, Minnesota. I first met Dave when he was brewing in the Bay Area in the 1990s, but lost touch after moved to the midwest. Happily, I’ve been seeing more and more of him at beer events and judging for GABF. Join me in wishing Dave a very happy birthday.

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Dave, sporting a kilt, with his wife Laura.

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A cleaned up Dave with his daughter Daisy.

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In full beard.

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But here he’s again cleaned up for a Fitger’s promo shot.

[Note: All photos purloined from Facebook.]

Patent No. 2513765A: Mashing And Lautering Apparatus For Brewing

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Today in 1950, US Patent 2513765 A was issued, an invention of Arthur B. Webb, assigned to the Cream City Boiler Company, for his “Mashing and Lautering Apparatus For Brewing.” There’s no Abstract, although in the description it includes this summary:

This invention relates to mashing and lautering equipment for use in brewing, and has as its general purpose to provide a combination mash and lauter tub or tank of simplified and improved construction.

Although this invention is primarily concerned with the construction of the aufhack or agitator which keeps the mash suitably agitated during mashing and lautering, and the plow or scraper by which the spent grain is swept out of the tank at the completion of the lautering off period, it will be advantageous to briefly outline the steps followed in mashing and lautering.

The mashing operation consists in cooking the grain in water to convert its starch content into sugar. This may be done in a separate tank, or as contemplated by the present invention the mashing and lautering may be done in the same tank.

Lautering is the drawing off of the extract or liquor from the bottom of the tank. During this procedure the mass is gently agitated, and towards the end of the lautering off, sparging water is sprayed over the contents to flush out all possible extract from the grain. At the completion of the lautering’ and sparging when all of the extract has been drawn off, the spent grain is discharged from the tank through a trapdoor in its bottom. I

In the lautering 01f of the extract the bottom layer of the mass serves as a filter bed. Hence, it is extremely important that this bottom layer be left undisturbed. If it is broken or disturbed, the extract being lautered off becomes turbid. Such breaking of the bottom filter layer thus entails long periods of quiescence to allow the turbidity producing particles to settle out and enable the bed to reform.

Satisfactory lautering, therefore, poses two difficult problems. To assure flushing all the extract from the mash, it is essential that the sparging water reach all portions thereof, and this requires having the aufhack or agitator blades reach down into the mass as far as possible. On the other hand the bottom layer which serves as a filter bed must not be disturbed. It thus follows that the extent to which the agitator blades can be lowered bears a relationship to the spacing between adjacent blades, for blades that are spaced far apart can be brought down closer to the bottom without breaking the bottom layer than blades that are spaced closer together past the desired wide spacing between adjacent blades has been achieved by increasing the number of radial arms-which carry the blades and, of course, staggering their radial distances from the axis of rotation so that the circular paths defined by the blades in operation are quite close together although the distance between adjacent blades is much greater. This obvious solution to the problem of effecting increased spacing between adjacent blades entailed the objection of having the inside of the tank cluttered up with mechanism.

As a result cleaning the tank became a tedious task. In such cleaning, the segmental screen sections which form the false bottom of the tank have to be lifted and are generally set up against the side wall of the tank. Inasmuch as these sections are quite large the presence of three (3) or more agitator arms inside the tank became a source of much inconvenience and irritation. Practically every time a screen section was lifted the agitator had to be moved.

With this objection in mind, the present invention has as one of its objects to provide an improved aufhack or agitator wherein only a single pair of arms carries all of the agitator blades, but in a manner spacing the operating portions of the blades and particularly the lower ends thereof far enough apart to preclude breaking the bottom filter layer, even though the blades are lowered to within a short distance from the false bottom.

As can be readily appreciated, the agitator blades in cutting through the relatively compacted mass, leave circular channels in their wake which if not closed allow the sparging water to by-pass portions of the mass with the result that all the portions of the grain are not flushed as effectively as desirable. Hence, it is another object of this invention to provide means for closing up the circular channels cut into the mass by the blades as they sweep around the tank.

More particularly it is an object of this invention to provide a novel trowel member adapted to ride upon the surface of the mass in a position trailing the agitator blades so as to close the circular channels formed by the blades.

Another object of this invention is to utilize the same structure for effecting the desired troweling action to also plow or scrape the spent grain into the discharge opening at the completion of the lautering off step and also serve as a mixing agitator during the mashing operation.

Another object of this invention is to so mount and arrange the combination plow and trowel structure that upon rotation of the agitator so that the top of the pedestal is submerged in the tank contents, the matter of providing adequate lubrication for the working parts without danger of having the lubricant seep out into the tank contents has always presented a problem.

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Beer In Ads #1605: A Very Special Glass Of Beer


Friday’s ad is another baseball-themed one for Ballantine Premium, from 1968. This one is “Go Phillies!” and shows the three broadcasters for the Philadelphia games. The only one I recognize is Ashburn, who also used to play for the Phils (but then I was an Orioles fan as a rebellious kid). This ad also features another generic illustration of baseball action. Just what the hell is that symbol on the uniform of the player sliding into home?

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Patent No. 654788A: Ale Or Beer Filter

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Today in 1900, US Patent 654788 A was issued, an invention of Alfred E. Feroe, for his “Ale or Beer Filter.” There’s no Abstract, although in the description it includes this summary:

My invention relates to an improved ale and beer filter for brewery use.

The object of my improvement is to provide a device of a very large capacity, simple in construction, strong, durable, and efficient in operation, and of as few parts as is consistent with perfect work.-

To attain these ends the invention comprises a series of filter-sections which when put together form a series of compartments. Each compartment has inlet and outlet passages and means for filtration and is a complete filter in itself.

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Beer Birthday: Tom Kehoe

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Today is the 51st birthday of Tom Keohe, founder of Yards Brewing, in Philadelphia, Pennsylvania. Tom’s been a fixture of the Philly beer scene as long as I can remember, at at least since 1996. He’s one of those people that you feel like you’ve known for years, even when you first meet him. And he’s a terrifically talented brewer, too. Join me in wishing Tom a very happy birthday.

Toasting the Class of '96: Greg Koch, Mark Edelson, Bill Covaleski, Tom Kehoe, Gene Muller & Sam Calagione
Toasting the Class of ’96: Greg Koch, Mark Edelson, Bill Covaleski, Tom Kehoe, Gene Muller & Sam Calagione.

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With Philadelphia Mayor Nutter and Tom Kehoe handing out glasses of the ceremonial beer to the assembled crowd at the opening ceremonies of the first Philly Beer Week in 2008.

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Tom explaining the beers he created for the colonial themed City Tavern.

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Tom clowning around with the Hammer of Glory during Philly Beer Week a couple of years ago.

Patent No. 1232098A: Process Of Leaching Out Hops

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Today in 1917, US Patent 1232098 A was issued, an invention of Heinrich Schneider, for his “Process Of Leaching Out Hops.” There’s no Abstract, although in the description it includes this summary:

The object of the present invention is a process of leaching hops in a hop extracting apparatus provided with a strainer and stirring device, but passing the wort and after-wort through the hops on their way between the refining vat and the copper.

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Beer In Ads #1604: The ‘Crisp’ Refresher


Thursday’s ad is for Ballantine Beer, from the 1950s. Using the tagline “… the crisp refresher,” the illustration is of a generic blue and red baseball team, and the copy states that Ballantine is presenting the “Yankees on TV and Radio.” Those are clearly not Yankees uniforms so I bet the ad was used in multiple markets and Ballantine sponsored several different teams, as well.

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Patent No. 2006450A: Capping Machine

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Today in 1935, US Patent 2006450 A was issued, an invention of John J. Gaynor, for his “Capping Machine.” There’s no Abstract, although in the description it includes this summary:

This invention relates to capping machines, or more particularly to bottle crowners of the double head type.

One of the objects of the invention is to provide such a machine of the simplest construction with a minimum number of actuating parts so as to promote compactness, and at the same time insuring reliability and effectiveness in operation; and whereby the caps as applied to containers by both capping heads will be uniform.

Another object of the invention is to provide such a capping machine that can be closely arranged in cooperative relation with the container conveying means of a rotary type container filling machine, so that the containers will be capped shortly after being transferred to the capping heads of the capping machine alternately. The type of filling machine referred to includes a circular rotating container conveyor having peripherally arranged vertically reciprocal container supports in which the containers are placed to be raised into filling heads which depend from the circular liquid supply tanks placed above the conveyor and connected to rotate therewith. As a rule the tank is of greater diameter than the conveyor, which relation of parts presents the problem in arranging the capping mechanism in close cooperative relation with the conveyor.

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