Beer In Ads #1359: Let Me Cool You Off


Thursday’s ad is for Budweiser, from 1951. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular, though in case I’m a little glad it’s in black and white. In this ad for Budweiser, they’re advertising with a giant bottle of Bud up in the mountains, along with a full tall glass, and is that a snowed in cabin I fee behind them? Who wouldn’t want to be there?

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Beer In Ads #1358: No Wonder It’s … Again


Wednesday’s ad is another one for Schlitz, also from 1950. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular, though in case I’m a little glad it’s in black and white. In this ad for Schlitz, they’re advertising with a football player, agin using the tagline “No wonder it’s … The Beer that made Milwaukee famous.” I still don’t quite understand it, but I did discover it was designed by a well-known ad man at the time, Howard Scott.

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Beer In Ads #1357: No Wonder It’s …


Tuesday’s ad is for Schlitz, from 1950. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular, though in case I’m a little glad it’s in black and white. In this ad for Schlitz, they’re advertising with a clown — and I HATE clowns — but even so I don’t quite understand this one. Essentially it’s saying “No wonder it’s … The Beer that made Milwaukee famous.” But why? Because … clown?

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Beer Birthday: Richard Brewer-Hay

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Today is the 39th birthday of Richard Brewer-Hay, co-founder (with his wife Allie) and brewer of San Francisco’s smallest almost brewery: the Elizabeth Street Brewery. Despite its size (it’s really more of a nanobrewery or even a picobrewery) and intermittent schedule, it was named two years ago by SF Weekly as San Francisco’s Best Microbrewery 2010. I thought I had a photo of Richard and Allie from when I ran into them at the Map Room in Chicago during CBC this year, but I can’t find it. Instead, I purloined the photos below from Facebook. Join me in wishing Richard a very happy birthday.

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Given it was Richard’s tweet from the World Series that reminded me it was his birthday, here’s him at the first game of the World Series two years ago.

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A self-portrait with his wife, Allie, in the Cascades in Washington a few years ago.

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With Jabber the Parrot at eBay On Location in San Jose.

Below is a very, very short video I captured of Richard and Nico Freccia, from 21st Amendment, accepting their World Beer Cup award for the beer Richard and Shaun O’Sullivan made at 21A in Chicago.

Beer In Ads #1355: … Take Your ‘Pick’


Sunday’s ad is for Haffenreffer & Co., Inc., from 1946. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular. In this ad for Pickwick Ale and Pickwick Ale Light, they’re advertising like that scene in The Blues Brothers, when they play in a redneck bar. When one of the Blues Brothers asks what kind of music they play here, a waitress replies “we got both kinds: country AND western.” Same deal with the choices presented here, your “pick” is between regular adjunct ale or light adjunct ale, which according to the label is “lighter than regular Pickwick.”

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Beer Birthday: Glynn Phillips

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Today is also the birthday of Glynn Phillips, owner of Rubicon Brewing in Sacramento, which just recently opened a production brewery not too far from the original brewpub. Glynn’s a great champion for craft beer and has done quite a lot for the cause. Glynn is also very active in both the California Small Brewers Association and the Northern California Brewers Guild. Join me in wishing Glynn a very happy birthday.

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Brian Ford, from Auburn Alehouse, with Glynn at the Raley Field Brewfest in 2007.

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Glynn Phillips (Rubicon), Brendan Moylan (Marin/Moylan’s), Alec Moss (Half Moon Bay), Brian Hunt (Moonlight), Rodger Davis (Triple Rock) and Josh Minor (Drake’s) at the Breastfest in 2008.

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Glynn in his brewery last year when I visited him in Sacramento.

Beer Birthday: Armand Debelder

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Today is the 63rd birthday of Armand Debelder, master blender and owner of Proef 3 Fonteinen — a.k.a. Drie Fonteinen — a lambic brewery and blendery making traditional geuze and kriek in Beersal, Belgium. According to their U.S. importer, Shelton Brothers:

Drie Fonteinen is the only remaining traditional geuze blender in Belgium, using only 100% spontaneously fermented lambik beer, aged in oak casks, with no artificial sweeteners or other additives. The blendery is connected to the very popular Drie Fonteinen Restaurant in Beersel, on the outskirts of Brussels. The proprietor, Armand Debelder, buys pure lambik from three breweries in Belgium, ages them in oak, and blends them, employing the skill, knowledge, and supreme passion for real geuze that his father handed down to him.

I had a chance to meet and talk with Armand a couple of times during Philly Beer Week a few years ago. And, of course, his beer is amazingly good. Join me in wishing Armand a very happy birthday.

Tom Peters, Frank Boon, Jean Van Roy, Fergie Carey and Armand Debelder
Tom Peters, Frank Boon, Jean Van Roy, Fergie Carey and Armand Debelder at a Lambic Beer Dinner held at Monk’s Cafe in Philadelphia earlier a couple of years ago.

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Armand and me at the Great Lambic Summit at the University of Pennsylvania Museum of Archeology & Anthropology on June 9, 2010.