Friday’s ad is for Bass Ale, from 1940. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad managed to put a banner on the back of man fishing on the bank of some body of water. He’d already had at least three bottles of Bass so that’s probably why he didn’t notice.
Today is the 49th birthday of Yuseff Cherney, co-founder, COO and head brewer of Ballast Point Brewing in San Diego. Although not too long after selling Ballast Point in later 2015 to Constellation Brands, Yuseff left the brewery, in July of 2016. I believe he’s focusing his energy on their rebranded spirits division, now called Cutwater Spirits. I used to run into Yusseff in the Bay Area or at GABF, but I’m not sure we’ll see him as much in the beer world. He’s a great person and a terrific brewer and I’m looking forward to trying his gin. Join me in wishing Yusseff a very happy birthday.
Friday’s ad is for Bass Ale, from 1905. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, an old trade postcard, the fill headline reds. “I know plenty fellows who’d go to bed every night at ten if they could have dreams like this!” And I much as I enjoy dreaming about beer, I’m not sure it quite compares to actually drinking beer while awake. Also, is he sleeping in a suit? Or is he just wearing it in the dream? Still, it’s a pretty nice-looking dream. Who wouldn’t want a bottle of beer that large? Is that a double Nebuchadnezzar?
Today is the birthday of Alfred Vinzenz Werthmueller (September 22, 1835-?). Werthmueller was born in Germany, and with a partner, brewed the first lager in the state of Iowa. He became part of the Wertmueller & Ende Co. Brewery in 1892 and appears to have been bought out by his partner, Charles Ende, when in 1902 the name changed to the Ende Brewing Co. It started out in Burlington, Iowa as the Union Brewery in 1856, and closed in 1915.
I can find almost no information about Werthmueller or even the brewery he was a partner in for ten years. He’s referred to as a brewer in USBA convention minutes, and for the Ninth Convention was still in Iowa, but during the Tenth Convention he’s listed as a representative of G. Bosch & Co. I can’t find any information about G. Bosch & Co., although there was a Bosch Brewery in Michigan from 1874 to 1973. But it was founded by a Joseph Bosch, so it may have been a different company. But that’s all I could find, and nothing about his later life or where he ended up.
Here’s an account of the brewery from “100 Years of Brewing:”
Just heard the sad news that Pacific Coast Brewing, the 29-year old brewpub in downtown Oakland, will be closing its doors for good sometime in November of this year, around two months from now. I know we’re beginning to see more and more breweries closing, and if anything the pace is likley to increase, but it’s still a sad day wherever it happens. Stop by while you can to the Oakland icon and have a final beer.
Here’s the press release on the closure, which has also been posted to their Facebook page:
After 29 years of serving fine craft beers and classic pub food to the Oakland community, Pacific Coast Brewing is closing its doors. Opened in October 1988, Pacific Coast was one of the pioneers of the Bay Area craft beer community. After an extensive search of the East Bay, founders Steve Wolff, Don Gortemiller and Barry Lazarus fell in love with the Old Oakland Project. They felt that the charm of the neighborhood, and the beautifully restored 1886 Arlington building in particular, was a perfect complement to the classic pub atmosphere that they envisioned for Pacific Coast. They have garnered attention through the years by their commitment to the community as well as by winning numerous awards, including a dozen medals at the Great American Beer Festival. Steve Wolff and his wife Laura, would like to thank all the loyal guests and dedicated employees who have made being the owners of “The Coast” such a joy.
“Unfortunately, due to the uncertainty of our current lease, and the rapid changes coursing through the Bay Area’s restaurant industry, we have made the difficult decision to shut our doors in early November 2017. We are making this announcement well in advance of our closing to ensure that our wonderful staff has the necessary time to find and transition into new employment.”
For their final two months, Pacific Coast, while continuing their regular menu, will also bring back some of the most popular dishes from the past three decades. They will be hosting many of their popular events, highlighted by a four-day Last Anniversary Celebration, October 19th through 22nd. More announcements regarding Pacific Coast’s farewell menu and events will be posted shortly on its social media pages and website.
“We have been fortunate to have been a part of Oakland for 29 years, and to have served the Oakland community and its guests from around the Bay Area, the country, and the world. After watching Oakland’s economy take two steps forward and one (or two) steps back, more times than we can remember, it’s gratifying to see our little Old Oakland neighborhood blooming, as well as Uptown prospering, and now the mushrooming of building cranes throughout the Broadway corridor and beyond. We will miss being a part of Oakland’s exciting future. But we are Oaklanders and are excited for it. Thank you for 29 wonderful years. Cheers!”
Steve, Laura, and all the staff would like to invite all of their friends from the last three decades to come by the Pub one (or more) last time to say good-bye, see old friends, and share their favorite memories.
Today is the 59th birthday of Carlos Sanchez, brewmaster at Six Rivers Brewery in McKinleyville, behind the Redwood Curtain. Carlos is a veteran brewer of over 20 years, having originally interned at Humboldt Brewing Co., becoming assistant brewer there in 1990. He’s also worked at Mad River Brewing and attended Chicago’s Siebel Institute of Brewing Technology. In 1996, the opportunity to start brewing at a local start-up tempted Sanchez to become Six Rivers’ first, and only, brewmaster. He’s been there seventeen years, and counting, brewing an impressive stable of beers, including many sound interpretations of classic styles and a few others that are utterly unique. Join me in wishing Carlos a very happy birthday.
Today is the birthday of George Kenneth Hotson Younger (September 22, 1931-January 26, 2003). “Younger’s forebearer, George Younger (baptised 1722), was the founder of George Younger and Son of Alloa, [Scotland] the family’s brewing business (not to be confused with Younger’s of Edinburgh). He was the great-great-great-great-great-grandfather of the brewery founder. “Younger’s great-grandfather, George Younger, was created Viscount Younger of Leckie in 1923. Younger was the eldest of the three sons of Edward Younger, 3rd Viscount Younger of Leckie.”
Here’s his biography, from Wikipedia:
He was born in Stirling in 1931 and educated at Cargilfield Preparatory School, Winchester College, and New College, Oxford, where he obtained a Master’s degree. Joining the British Army, he served in the Korean War with the Argyll & Sutherland Highlanders. On 7 August 1954, he married Diana Tuck, daughter of a Royal Navy captain; they had 4 children.
He first stood for Parliament, unsuccessfully, in North Lanarkshire in the 1959 General Election. Subsequently, he was initially selected to stand for the Kinross and West Perthshire seat in a by-election in late 1963, but agreed to stand aside to allow the new Prime Minister Alec Douglas-Home the chance to enter the House of Commons.
Following in the footsteps of his great-grandfather the 1st Viscount, Younger became Member of Parliament for Ayr in 1964 and served as Margaret Thatcher’s Secretary of State for Scotland for seven years. He subsequently succeeded Michael Heseltine as Secretary of State for Defence in 1986 when Heseltine resigned from the cabinet over a dispute about helicopters known as the Westland crisis.
Younger quit the cabinet in 1989, and joined the Royal Bank of Scotland, becoming its chairman in 1992. He was created a life peer as Baron Younger of Prestwick of Ayr in the District of Kyle and Carrick on 7 July 1992, five years before succeeding to the viscountcy. As such, he continued to sit in the House of Lords after the passage of the House of Lords Act 1999 which expelled most of the hereditary peers.
This is part of Younger’s obituary from the Independent, the small portion that’s about his time working for the family brewery business, must of the rest is about his political career, which appears to be the primary focus of his life, the beer was apparently just an afterthought, something he had to do.
George Kenneth Hotson Younger was born at Leckie in 1931. After Cargilfield, where he was head boy, he went to Winchester. None of the honours which were later to come his way gave him such pleasure as being Warden of Winchester. After National Service in Germany and Korea with the Argyll and Sutherland Highlanders, he went up to New College, where he read Modern History. Joining the family firm of George Younger and Company, part of Bass, he rose to be a senior sales manager – following the tradition of his great-great-great-uncle William McEwan, who combined a career as a politician with that of successful brewer (best remembered for Mc- Ewan’s Export). As the Edinburgh University Public Orator put it at the degree ceremony for Younger’s doctorate honoris causa in 1992,
There was not for this son an immediate short cut to the boardroom. Instead he worked through the company in a range of roles from labourer to sales manager for Glasgow. He played a significant part not only in brightening up the design of its canned beers but also in the dramatic reorganisation of Scottish brewing which first brought together several of central Scotland’s brewers into United Caledonian Breweries and then merged them with Tennants to form Tennant Caledonian Breweries Ltd, of which George Younger was a director from 1977 to 1979.
Today is Dave McLean’s 48th birthday. Dave is the soul behind Magnolia Pub & Brewery, the gastropub on Haight Street in San Francisco. He also owns the Alembic bar and is a tireless champion of craft beer in the Bay Area, having worked on Slow Food Nation, The Eat Real Festival and SF Beer Week, among much else. He more recently opened a new production brewery known as the Smokestack in the Dogpatch neighborhood of the city. Join me in wishing Dave a very happy birthday.
A sextet from San Francisco at GABF 2008. From left: Adrienne McMullem, with 21st Amendment, Ben Spencer, from Magnolia, Sean Paxton, the homebrew chef, Ben’s wife, Shaun O’Sullivan, from 21st Amendment, and Dave.
Food and beer mixed happily and deliciously at the Slow Beer Festival 2008, as evidenced here by Ian Marks (from Hog Island Oyster Co.), Taylor Boetticher (from the Fatted Calf), Dave, John Tucci (from Gordon Biersch San Francisco) and Shaun O’Sullivan (from 21st Amendment).
Today is the birthday of Lord Chesterfield, whose full name was Philip Stanhope, 4th Earl of Chesterfield (September 22, 1694-March 24, 1773). He “was a British statesman, and a man of letters, and wit. He was born in London to Philip Stanhope, 3rd Earl of Chesterfield, and Lady Elizabeth Savile, and known as Lord Stanhope until the death of his father, in 1726. Educated at Trinity Hall, Cambridge, he subsequently embarked on the Grand Tour of the Continent, to complete his education as a nobleman, by exposure to the cultural legacies of Classical antiquity and the Renaissance, and to become acquainted with his aristocratic counterparts and the polite society of Continental Europe.
In the course of his post-graduate tour of Europe, the death of Queen Anne (r. 1702–1714) and the accession of King George I (r. 1714–1727) opened a political career for Stanhope, and he returned to England. In the British political spectrum he was a Whig and entered government service, as a courtier to the King, through the mentorship of his relative, James Stanhope, 1st Earl Stanhope, the King’s favourite minister, who procured his appointment as Lord of the Bedchamber to the Prince of Wales.
Today he’s arguably best known for two things. The first is the numerous letters written to his illegitimate son Phillip Stanhope. They consisted of 400 private correspondences written over thirty years, first published a year after Lord Chesterfield’s death as “Letters to His Son on the Art of Becoming a Man of the World and a Gentleman.” From that correspondence, many quotations have become well-known, such as “Whatever is worth doing at all is worth doing well,” “Never seem more learned than the people you are with. Wear your learning like a pocket watch and keep it hidden. Do not pull it out to count the hours, but give the time when you are asked,” “Take care of the minutes and the hours will take care of themselves,” and “Know the true value of time; snatch, seize, and enjoy every moment of it. No idleness, no delay, no procrastination; never put off till tomorrow what you can do today.” Then there’s “Young men are apt to think themselves wise enough, as drunken men are apt to think themselves sober enough” and “Choose your pleasures for yourself, and do not let them be imposed upon you. Follow nature and not fashion: weigh the present enjoyment of your pleasures against the necessary consequences of them, and then let your own common sense determine your choice.”
Portrait by Jonathan Richardson from 1728.
Here’s the description from the Oxford edition of Chesterfield’s collected letters:
Not originally intended for publication, the celebrated and controversial correspondences between Lord Chesterfield and his son Philip, dating from 1737, were praised in their day as a complete manual of education, and despised by Samuel Johnson for teaching “the morals of a whore and the manners of a dancing-master.” Reflecting the political craft of a leading statesman and the urbane wit of a man who associated with Pope, Addison, and Swift, Lord Chesterfield’s Letters reveal the author’s political cynicism, his views on good breeding, and instruction to his son in etiquette and the worldly arts. The only annotated selection of this breadth available in paperback, these entertaining letters illuminate the fascinating aspects of eighteenth-century life and manners.
The Lord Chesterfield Ale label in 1934.
Thursday’s ad is for Bass Ale, from 1937. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad managed to somehow put banners on the bottom of a group of biplanes as they were taking off. Or maybe while they were already in the air — he is carrying a ladder and an umbrella after all — though I’m not sure how that would have worked all the same.