Beer Birthday: Arne Johnson

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Today is my friend Arne Johnson’s 52nd birthday. Arne is the head brewer at Marin Brewing in Larkspur, California. Arne makes some great beers and is a terrific person to boot. And more recently, he and some friends opened The Cooler in San Leandro. Join me in wishing Arne a very happy birthday.

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Arne and me earlier today at a birthday party for a mutual friend at the Toronado.

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Arne and me at the Brewer’s Dinner at GABF in 2006.

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Arne relaxing with a few barleywines at the Toronado Barleywine Festival.

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Rodger Davis of Triple Rock and Arne enjoy a beer out front in the warm sunshine at the Bistro’s Double IPA Festival.

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Arne Johnson and Melissa Myers, formerly with Drake’s Brewing, at the Boonville Beer Festival.

Beer In Ads #2342: Morale, Nothing Here For The Censor


Wednesday’s ad is by the Brewing Industry Foundation, from 1943, part of a series of ads the beer industry undertook during World War 2 under the title “Morale is a Lot of Little Things.” It was one of the first concerted efforts by the brewing industry after they were getting back on their feet after prohibition finally ended around a decade before. The series tried to show support for the troops and help with morale at home. And it must have worked, because the campaign won awards at the time. In this ad, a woman is mailing a letter to the front, telling him all about little things back at home, none of which will be of any concern to the censors reading the letters to and from the war. Of course, it could be in code. But probably not. “A glass of beer — a small thing, surely, not of crucial importance to any of us. And yet — morale is a lot of little things like this.

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Ballantine’s Literary Ads: A.J. Cronin

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Between 1951 and 1953, P. Ballantine and Sons Brewing Company, or simply Ballentine Beer, created a series of ads with at least thirteen different writers. They asked each one “How would you put a glass of Ballantine Ale into words?” Each author wrote a page that included reference to their beer, and in most cases not subtly. One of them was A.J.
Cronin
, who was a Scottish author, best known for The Citadel, “the story of a doctor from a Welsh mining village who quickly moves up the career ladder in London.”

Today is the birthday of Archibald Joseph Cronin (July 19, 1896–January 6, 1981), who was “was a Scottish novelist and physician. His best-known novel is The Citadel, the story of a doctor from a Welsh mining village who quickly moves up the career ladder in London. Cronin had observed this scene closely as a Medical Inspector of Mines and later as a doctor in Harley Street. The book promoted what were then controversial new ideas about medical ethics and helped to inspire the launch of the National Health Service. Another popular mining novel of Cronin’s, set in the North East of England, is The Stars Look Down. Both these novels have been adapted as films, as have Hatter’s Castle, The Keys of the Kingdom and The Green Years. Cronin’s novella Country Doctor was adapted as a long-running BBC radio and TV series Dr Finlay’s Casebook, revived many years later.”

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His 1952 piece for Ballantine was done as a reminiscence of his first taste of Ballantine in America, just after a well-played round of golf:

My first meeting with Ballantine Ale is still vivid in my memory.

It was a sweltering summer day at York Harbor, Maine, shortly after I first came to these United States. I thought it would be a memorable day because I shot the lowest golf score I ever made — a 72.

But in the locker room after the game, a friend said: “Try a Ballantine.”

I did — straight from the icebox. And as it flowed over by parched throat — tangy and refreshing in every swallow — I realized with a big thrill that my search for my favourite beverage was ended. I had always like ale, but here was something lighter, something better than anything I’d ever had abroad.

Well, my discovery outweighed by golf course. I remember that day as the time the “three rings” first rang the bell for me.

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A Meditation On A Quart Mugg

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The Pennsylvania Gazette “was one of the United States’ most prominent newspapers from 1728, before the time period of the American Revolution, until 1800.” In 1729, Benjamin Franklin, and a partner (Hugh Meredith), bought the paper. “Franklin not only printed the paper but also often contributed pieces to the paper under aliases. His newspaper soon became the most successful in the colonies.”

On July 19, 1733, they published a piece entitled “A Meditation on a Quart Mugg.” It was generally attributed to Benjamin Franklin, and for years was published among collections of his writings. However, the current editors of the National Archives are not convinced that it was indeed written by Franklin, and “believe that the essay is not sufficiently characteristic of Franklin’s style to be attributed to him.” Plus, apparently “no external evidence of authorship has been found.” Despite the uncertainty of who wrote it, it remain an interesting, if odd, piece written from the point of view of the mug. It has held beer, among much else, but had more feelings and experienced more humiliations and bad treatment than I had ever thought about before. I must remember to thank my glassware for its service on a more regular basis.

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A Meditation on a Quart Mugg

Wretched, miserable, and unhappy Mug! I pity thy luckless Lot, I commiserate thy Misfortunes, thy Griefs fill me with Compassion, and because of thee are Tears made frequently to burst from my Eyes.

How often have I seen him compell’d to hold up his Handle at the Bar, for no other Crime than that of being empty; then snatch’d away by a surly Officer, and plung’d suddenly into a Tub of cold Water: Sad Spectacle, and Emblem of human Penury, oppress’d by arbitrary Power! How often is he hurry’d down into a dismal Vault, sent up fully laden in a cold Sweat, and by a rude Hand thrust into the Fire! How often have I seen it obliged to undergo the Indignities of a dirty Wench; to have melting Candles dropt on its naked Sides, and sometimes in its Mouth, to risque being broken into a thousand Pieces, for Actions which itself was not guilty of! How often is he forced into the Company of boisterous Sots, who say all their Nonsence, Noise, profane Swearing, Cursing, and Quarreling, on the harmless Mug, which speaks not a Word! They overset him, maim him, and sometimes turn him to Arms offensive or defensive, as they please; when of himself he would not be of either Party, but would as willingly stand still. Alas! what Power, or Place, is provided, where this poor Mug, this unpitied Slave, can have Redress of his Wrongs and Sufferings? Or where shall he have a Word of Praise bestow’d on him for his Well-doings, and faithful Services? If he prove of a large size, his Owner curses him, and says he will devour more than he’ll earn: If his Size be small, those whom his Master appoints him to serve will curse him as much, and perhaps threaten him with the Inquisition of the Standard. Poor Mug, unfortunate is thy Condition! Of thy self thou wouldst do no Harm, but much Harm is done with thee! Thou art accused of many Mischiefs; thou art said to administer Drunkenness, Poison, and broken Heads: But none praise thee for the good Things thou yieldest! Shouldest thou produce double Beer, nappy Ale, stallcop Cyder, or Cyder mull’d, fine Punch, or cordial Tiff; yet for all these shouldst thou not be prais’d, but the rich Liquors themselves, which tho’ within thee, twill be said to be foreign to thee! And yet, so unhappy is thy Destiny, thou must bear all their Faults and Abominations! Hast thou been industriously serving thy Employers with Tiff or Punch, and instantly they dispatch thee for Cyder, then must thou be abused for smelling of Rum. Hast thou been steaming their Noses gratefully, with mull’d Cyder or butter’d Ale, and then offerest to refresh their Palates with the best of Beer, they will curse thee for thy Greasiness. And how, alas! can thy Service be rendered more tolerable to thee? If thou submittest thy self to a Scouring in the Kitchen, what must thou undergo from sharp Sand, hot Ashes, and a coarse Dishclout; besides the Danger of having thy Lips rudely torn, thy Countenance disfigured, thy Arms dismantled, and thy whole Frame shatter’d, with violent Concussions in an Iron Pot or Brass Kettle! And yet, O Mug! if these Dangers thou escapest, with little Injury, thou must at last untimely fall, be broken to Pieces, and cast away, never more to be recollected and form’d into a Quart Mug. Whether by the Fire, or in a Battle, or choak’d with a Dishclout, or by a Stroke against a Stone, thy Dissolution happens; ’tis all alike to thy avaritious Owner; he grieves not for thee, but for the Shilling with which he purchased thee! If thy Bottom-Part should chance to survive, it may be preserv’d to hold Bits of Candles, or Blacking for Shoes, or Salve for kibed Heels; but all thy other Members will be for ever buried in some miry Hole; or less carefully disposed of, so that little Children, who have not yet arrived to Acts of Cruelty, may gather them up to furnish out their Baby-Houses: Or, being cast upon the Dunghill, they will therewith be carted into Meadow Grounds; where, being spread abroad and discovered, they must be thrown to the Heap of Stones, Bones, and Rubbish; or being left until the Mower finds them with his Scythe, they will with bitter Curses be tossed over the Hedge; and so serve for unlucky Boys to throw at Birds and Dogs; until by Length of Time and numerous Casualties, they shall be press’d into their Mother Earth, and be converted to their original Principles.

Beer Birthday: Adrian Tierney-Jones

adrian-tierney-jones
Today is the birthday of English beer writer Adrian Tierney-Jones. Adrian’s written several beer books, and writes online at Called to the Bar. I first got to him when he was the editor for 1001 Beers You Must Taste Before You Die, to which I contributed around two-dozen entries. I’ve also seen Adrian at events in London and Belgium since then, and he’s a great person to share a pint with. Join me in wishing Adrian a very happy birthday.

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Having another pint.

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In Leuven for the Brussels Beer Challenge last year: Adrian, with fellow Brits Tim Hampson, Tim Webb and Pete Brown.

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Me and Adrian having a beer and a chat in Belgium in 2014.

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Brussels 2015, from left: Me, Stephen Beaumont, Pete Brown, Yuri Katunin and Adrian.

[Note: first and third photos purloined from Facebook.]

Beer In Ads #2341: Morale, I Can Just See The Trout Rising


Tuesday’s ad is by the Brewing Industry Foundation, from 1944, part of a series of ads the beer industry undertook during World War 2 under the title “Morale is a Lot of Little Things.” It was one of the first concerted efforts by the brewing industry after they were getting back on their feet after prohibition finally ended around a decade before. The series tried to show support for the troops and help with morale at home. And it must have worked, because the campaign won awards at the time. In this ad, a U.S. Marine is writing a letter home, reminiscing about little things, like fishing in Seward’s Creek, along with rowboats, baseball, and strawberries. Oh, and “the right to enjoy a refreshing glass of beer.”

Brewing Industry Foundation - USA - 1940

Beer Birthday: Peter Aldred

federation-university
Today is the 58th birthday of Peter Aldred, who is the Senior Lecturer and Program Coordinator of the Brewing Program at the Federation University. I first met Peter when he was teaching at UC Davis for a few months in 2011, and he delivered some AIBA awards to Moylan’s. Last year, we judged together at the AIBA awards in Melbourne, and took a trip to Ballarat, where he teaches brewing. Join me in wishing Peter a very happy birthday.

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Peter at Moylan’s in Novato to present the Australian International Beer Awards Trophy to Brewmaster Denise Jones and Owner Brendan Moylan.

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Peter (second from the left) with a number of the foreign judges during a dinner in Ballarat for the AIBA in 2014, including me in the back right.

Beer Birthday: Glenn Payne

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Today would have been the 63rd birthday of Glenn Payne, an Englishman who wore many beer hats, but unfortunately passed away two years ago. I first met Glenn many moons ago when he was the beer buyer for Safeway in the UK. Since then, we’ve judged together many times at both GABF and the World Beer Cup, and once at the Great British Beer Festival, too. He’s been involved with Meantime Brewing among too many projects for me to keep track of, and he’s been a great ambassador for British beer but, perhaps more importantly, for American beer in Great Britain. Join me in drinking a toast to Glenn’s memory. Cheers, mate.

Glenn Payne and Melissa Cole, from the UK
Glenn, with Melissa Cole, at GABF in 2009.

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With Chris and Cheryl Black, owners of the Falling Rock, Mark Dorber, formerly the publican of the White Horse in London (and now owner of the Anchor) and Glenn Payne at the Brewers Reception at Wynkoop during GABF Week in 2007.

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Glenn with Greg Koch, from Stone Brewing, also at GABF in 2009.

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Glenn accepting a World Beer Cup award on behalf of a British brewery who couldn’t be there in 2008.

Historic Beer Birthday: Peter Austin

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Today is the birthday of Peter Austin (July 18, 1921-January 1, 2014). He “was a British brewer. He founded Ringwood Brewery and was a co-founder and first chairman of the Society of Independent Brewers (SIBA). He built some 140 new breweries in the UK and 16 other countries.”

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This overview is from his Wikipedia page:

Peter Austin was born in Edmonton, London on 18 July 1921. He went to Highgate School, followed by the British merchant navy training ship HMS Conway. His father worked for the brewing equipment supplier Pontifex, and his great-uncle had run a brewery in Christchurch.

Austin founded Ringwood Brewery in 1978. In 1979, David Bruce started his first Firkin Brewery brewpub in Elephant and Castle, London; Austin oversaw his choice of equipment and the design for its small basement brewery.

Austin was the prime mover in establishing the Society of Independent Brewers (SIBA) in 1980, and its first chairman. Under his leadership, SIBA campaigned for 20 years, without the support of any other body, for a progressive beer duty system (smaller breweries to pay less tax on their products) to be introduced in the UK. Such a system was finally adopted by the then Chancellor Gordon Brown in 2002.

By the time that Austin had retired from Ringwood Brewery, he had assisted in helping start 40 new UK breweries in a decade. After that, he worked internationally, in the US, France, China, Nigeria, and Russia, among others, building some 140 new breweries in 17 countries.

In the US alone, 74 new breweries were built, all using his brewing system. He taught Alan Pugsley brewing, and he went on to found Shipyard Brewing Company in 1994, and later take over Sea Dog Brewing Company.

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Peter only recently passed away. Here’s his obituary in the Guardian, written by Roger Protz:

One rain-swept day in 1978 I went to Ringwood in Hampshire to meet Peter Austin and encounter a new concept in beer making: a micro-brewery. At that time brewing was dominated by six giant national brewers who were converting their pubs to keg beers and taking over and closing many of the remaining independent breweries.

It seemed unlikely that Peter Austin’s tiny plant in a former bakery would dent the power of the Big Six nationals. But Ringwood Brewery proved to be a catalyst. Camra – the Campaign for Real Ale – had been launched in 1971, its membership had soared and its beer festivals were packed.

Rebellion was in the air and Peter Austin, who has died aged 92, was ready to meet the challenge. When he eventually retired from Ringwood he helped set up some 40 new breweries in Britain over 10 years at a rate of one every three months. He then toured the world, repeating the exercise in countries as diverse as China, France, Nigeria, Russia and the United States. In total he built some 140 breweries in 17 countries.

Peter Austin was born in Edmonton, north London, and educated in Highgate and on the Merchant Navy training ship HMS Conway. His family was closely involved in the brewing industry. A great uncle ran a brewery in Christchurch while his father worked for Pontifex, a major supplier of brewing equipment. As a result of the Hampshire connection, his first love was boats not beer and he sailed in Poole Harbour during school holidays. He joined P&O from the Conway but contracted TB and had to be invalided home from Australia.

He was not fit enough to fight in World War Two and moved into brewing. He did his “pupillage” or apprenticeship at Friary, Holroyd & Healy in Guildford, worked briefly at Morrells in Oxford and joined the Hull Brewery in 1945, where he became head brewer. He left in 1975 following a takeover by Northern Dairies.

He moved to Hampshire, bought a boat and took visitors on fishing expeditions. But the brewing bug had bit deep. In 1977 he accepted an invitation from Monty Python’s Terry Jones and Guardian writer Richard Boston – both passionate believers in the concept of small is beautiful – to build a tiny brewery in a former cattle byre at Penrhos Court in Herefordshire. He was back in brewing and a year later opened Ringwood. With business partner David Welsh, he produced Ringwood Best Bitter, Fortyniner and XXXX Porter. The strong ale Old Thumper put Ringwood and micro-brewing on the map when it won the Champion Beer of Britain award from Camra in 1988. Peter was the first chairman of the Small Independent Brewers’ Association (Siba), now the Society of Independent Brewers, which became a powerful lobbying voice for the sector.

In 1986 Peter and David Welsh moved from the original site in Ringwood into bigger buildings in the town that had once housed Tunks Brewery. Ringwood was now a substantial business, producing 80 barrels a week for pubs throughout the south and south-west. Peter sold his share to David Welsh and became a consultant, adviser and builder to aspiring brewers in Britain and then worldwide.

His biggest impact was undoubtedly in the United States where 74 breweries were built using his brewing system. Alan Pugsley learnt the brewing skills with Peter at Ringwood (pictured above with Peter) and emigrated to the U.S. where he helped set up the D L Geary Brewing Company in Portland, Maine, in1986, one of the first new-wave American micros. Pugsley opened his own Shipyard brewery in Portland in 1992 and Peter gave him permission to brew Old Thumper under license. He supplied a sample of the Ringwood yeast culture for authenticity. A new brewery using Peter Austin’s system will open this month at the Four Mile Pub in Victoria, British Columbia — a fitting memorial.

Peter Austin married twice. His first wife, Joan, died in 1972 and he married Zena, who pre-deceased him. He had five children, Roland, Jane, Henry (who died in 1992) Jeremy and Sarah, and two step-children, Philip and Leah.

His impact on good beer is immeasurable. There are more than 2,000 craft breweries in the U.S., 1,200 in Britain, 150 in Australia, 70 in New Zealand and a growing number in Italy. Beer drinkers have never had greater choice – and much of that is due to Peter Austin. Alan Pugsley at Shipyard in Maine says: “He was an inspiration” and Terry Jones hails him as “the grandfather of micro-brewing”.

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Austin with Alan Pugsley.

This tribute to his mentor is from Pugsley’s Brewing Projects International:

In 1978 Peter Austin opened Ringwood Brewery in Hampshire, England, presenting a new concept in beer making: a microbrewery. At that time in the UK brewing was dominated by six giant national brewers who were converting their pubs from cask conditioned beers ( real ale) to bland filtered keg beers and taking over and closing many of the remaining independent breweries.

It seemed unlikely that Peter Austin’s tiny plant in a former bakery would dent the power of the Big Six nationals. But Ringwood Brewery proved to be a catalyst. CAMRA – the Campaign for Real Ale – had been launched in 1971, its membership had soared and its beer festivals were packed.

Rebellion was in the air and Peter Austin was ready to meet the challenge. When he eventually retired from Ringwood he had helped set up some 40 new breweries in Britain over 10 years at a rate of one every three months. He then toured the world, repeating the exercise in countries as diverse as China, France, Belgium, Nigeria, South Africa, Russia, Canada and the United States. In total he and his consulting company built some 140 breweries in 17 countries.

Peter Austin was born in Edmonton, north London, and educated in Highgate and on the Merchant Navy training ship HMS Conway. His family was closely involved in the brewing industry. A great uncle ran a brewery in Christchurch while his father worked for Pontifex, a major supplier of brewing equipment. As a result of the Hampshire connection, his first love was boats not beer and he sailed in Poole Harbour during school holidays. He joined P&O from the Conway but contracted TB and had to be invalided home from Australia.
He was not fit enough to fight in World War Two and moved into brewing. He did his “pupillage” or apprenticeship at Friary, Holroyd & Healy in Guildford, worked briefly at Morrells in Oxford and joined the Hull Brewery in 1945, where he became head brewer. He left in 1975 following a takeover by Northern Dairies.

He moved to Hampshire, bought a boat and took visitors on fishing expeditions. But the brewing bug had bit deep. In 1977 he accepted an invitation from Monty Python’s Terry Jones and Guardian writer Richard Boston – both passionate believers in the concept of small is beautiful – to build a tiny brewery in a former cattle byre at Penrhos Court in Herefordshire. He was back in brewing and a year later opened Ringwood. With business partner David Welsh, he produced Ringwood Best Bitter, Fortyniner and XXXX Porter. The strong ale Old Thumper put Ringwood and microbrewing on the map when it won the Champion Beer of Britain award from CAMRA in 1988. Peter was the first chairman of the Small Independent Brewers’ Association (SIBA), now the Society of Independent Brewers, which became a powerful lobbying voice for the sector.

In 1986 Peter and David Welsh moved from the original site in Minty’s Yard, Ringwood into bigger buildings in the town that had once housed Tunks Brewery. Ringwood was now a substantial business, producing over 80 barrels a week for pubs throughout the south and south-west. In 1990 Peter sold his shares to David Welsh but continued consulting to aspiring brewers in Britain and worldwide.

His biggest impact was undoubtedly in the United States where over 75 breweries have been built using the Original Peter Austin Brick Kettle Brewing System. Alan Pugsley learnt the brewing skills with Peter at Ringwood and emigrated to the U.S. where he helped set up the D L Geary Brewing Company in Portland, Maine, in 1986, one of the first new-wave American micros. In 1994 Shipyard Brewing Company was opened in Portland, Maine where Ringwood Brewery gave Alan Pugsley permission to brew Peter Austin’s Old Thumper recipe under licence. Peters legacy is truly alive and well in North America particularly the North East corridor.

Peter Austin passed away January 1, 2014 at the age of 92. Peter was a master brewer, Alan Pugsley’s mentor and dear friend. He was a great man, a great brewer, and an inspiration to all whom he touched. His legacy will continue on through the many beers and brewers he inspired around the world. His impact on good beer is immeasurable. There are more than 2,500 craft breweries in the U.S., 1,200 in Britain, 150 in Australia, 70 in New Zealand and a growing number in Italy. Beer drinkers have never had greater choice – and much of that is due to Peter Austin.

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And here’s one more tribute from the Salisbury Journal:

THE founder of Ringwood brewery Peter Austin – widely credited with saving the microbrewery movement in the UK as well as introducing it to America and popularising it worldwide – has died aged 92.

Mr Austin set up the famed brewery in 1978, aged 57. He came from a brewing family; his great-uncle was a brewer in Christchurch and his father worked for Pontifex, which was the leading brewing engineering firm in the country.

After school Mr Austin joined the sail training ship HMS Conway and subsequently went to sea with P&O. He was invalided out in 1938 and convalesced before going to Friary Meux Brewery in Guildford to study.

In 1944 he worked at Morrells in Oxford and in 1945 he went as third brewer to the Hull Brewery, where he stayed for 30 years, eventually becoming head brewer.

But in 1975, disillusioned with the direction of the company after it was taken over by Northern Dairies, he left 30 years of brewing, bought a boat and ran sea-angling trips on the south coast.

Mr Austin was approached by Monty Python star Terry Jones and The Guardian beer columnist Richard Boston, who were looking for help setting up a small brewery with Martin Griffiths, the owner of a medieval manor called Penrhos Court and he leaped at the chance to return to brewing.

The Penrhos Brewery was established and this inspired Mr Austin to launch Ringwood Brewery, starting with small premises in the old station yard.

Business partner David Welsh previously described Mr Austin as “a slave to the mash tun”, often checking his brews in the early hours.

He told The Grist magazine in 1995: “One very hot summer night he went down (to the brewery) in his dressing gown and had to take this off to skim the yeast. There was a knock at the door and it turned out to be the local bobby who was confronted by Peter in his underpants, wielding a yeast scoop. ‘You’re probably wondering what I’m doing officer’, he said. ‘I didn’t like to ask, sir’,” came the reply.”

In 1982 Mr Austin hired Alan Pugsley to train to brew and work with him on brewery start-ups.

They installed more than 120 breweries in 17 countries, including Siberia, China, Nigeria and South Africa. The equipment for the Siberian brewery was lost in the Russian railway system for two years before finally turning up in Dudinka.

Mr Austin also helped found the UK’s small brewers association SIBA in 1980.

Keith Bott of Titanic Brewery in Staffordshire, the current SIBA chairman, told Camra magazine: “Peter Austin was the godfather of the microbrewing revolution in the UK.”

In 1986 Mr Austin moved the brewery to its current location, and retired two years later, aged 67. On July 12, 2007, it was announced that Ringwood had been purchased by Marston’s Plc for £19.2million.

Mr Austin’s son Jeremy said: “The family are proud of dad, who was very modest about all that he had achieved.

“Peter was a determined and colourful character who made an impression on all. He was bright and amusing right up until the end and his family and friends will miss him deeply.”

Austin-plaque

Historic Beer Birthday: Josef Sedlmayr

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Today is the birthday of Josef Sedlmayr (July 18, 1808-March 12, 1886). He was the son of Gabriel Sedlmayr, who owned Spaten brewery, and Josef owned the Franziskaner brewery, though the two breweries later merged.

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Joseph Sedlmayr in 1861

Here’s a very short biography on Find a Grave:

Owner of the Franziskaner Brewery in Munich, which was established near the Franciscan Monastery in Munich in 1363. Up to and during Sedlmayr’s time it was known as the Franziskaner-Leistbrauerei.

According to Spaten’s website (which owns Franziskaner today)

At the same time, one of the sons of Gabriel Sedlmayr – Joseph, was the owner of the brewery Leist (Leistbrauerei), which dates back to the fifteenth century.

In 1858, he bought shares in the Franziskaner brewery, and from 1861 Joseph Sedlmayr becomes its sole owner.

In 1865, the entire production of the brewery Leist is transferred to the Franziskaner-Brauerei.

At Oktoberfest in 1872 becomes presented a new beer with an amber colour, which gave rise a new style known since then as Marzenbier.

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And here’s a timeline from the Sheehan Family Companies website:

  • 1363 – Franziskaner’s roots can be traced back to 1363. It was in this year that the brewer Seidel Vaterstetter is first mentioned as the owner of the ‘brewery next to the Franciscans’ in the Munich Residenzstrasse. The name ‘Franziskaner’ derives from the Franciscan monastery diagonally across the street.
  • 1841 – The Franziskaner Brewery moves to Lilienberg in Munich’s eastern suburb of Au. In the same year Augustin Deiglmayr, a son-in-law of Spaten’s owner Gabriel Sedlmayr the Elder, buys the Residenzstrasse brewery.
  • 1861 – Joseph Sedlmayr, owner of the Leist Brewery (probably founded in the 15th century) and son of Spaten’s Gabriel Sedlmayr the Elder, buys out August Deiglmayr, with whom he has been co-running the Residenzstrasse brewery since 1858.
  • 1865 – The Leist Brewery in Sendlinger Strasse stops its brewing operations, which are now left entirely to the Franziskaner Brewery.
  • 1872 – ‘Ur-Märzen’, the amber-colored Oktoberfest beer from Franziskaner-Leist, is served for the first time at the Schottenhamel Tent on the Oktoberfest fairgrounds. Brewed from a Viennese recipe, this golden-yellow beer is stronger than the summer beer.
  • 1909 – Gabriel Sedlmayr III, the son of Joseph Sedlmayr, turns the Franziskaner-Leist Brewery into a family-owned joint stock company, the ‘Joseph Sedlmayr Zum Franziskanerkeller (Leistbräu) AG’.
  • 1922 – The Franziskaner-Leist Brewery and the Spaten Brewery, likewise owned by the Sedlmayr family, unite to form a single joint stock company, the ‘Gabriel und Joseph Sedlmayr Spaten-Franziskaner-Leistbräu AG’, in order to combat the economic problems of the crisis-ridden postwar years and to capitalize on synergies.
  • 1935 – The Munich artist Ludwig Hohlwein designs the company’s distinctive trademark, which is still used today. The Franciscan Friar continues to stand for the unsurpassed quality of Franziskaner’s premium weiss beer.

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Curiously, the iconic Franziskaner image of the monk that’s used on their labels was only created in 1935

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