Beer In Ads #712: Blatz Lawn Mower

Wednesday’s ad is for Blatz Beer, from 1953. The ad shows a man sitting on lobster red riding mower, as his comely wife, in shorts and Italian tablecloth shirt, serves him a Blatz beer; a true lawnmower beer, apparently. I love that he’s wearing tasseled loafers and argyle socks to mow the lawn, because that’s what I always wear, too.


Fiji Beer

Today in 1970, Fiji gained their Independence from the United Kingdom.


Fiji Breweries

Fiji Brewery Guides

Other Guides

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.08%


  • Full Name: Republic of Fiji
  • Location: Oceania, island group in the South Pacific Ocean, about two-thirds of the way from Hawaii to New Zealand
  • Government Type: Republic
  • Language: English (official), Fijian (official), Hindustani
  • Religion(s): Protestant 55.4% (Methodist 34.6%, Assembly of God 5.7%, Seventh-Day Adventist 3.9%, Anglican 0.8%, other 10.4%), Hindu 27.9%, Roman Catholic 9.1%, Muslim 6.3%, Sikh 0.3%, other or unspecified 0.3%, none 0.7%
  • Capital: Suva (on Viti Levu)
  • Population: 890,057; 161st
  • Area: 18,274 sq km, 157th
  • Comparative Area: Slightly smaller than New Jersey
  • National Food: Fijian Kokoda
  • National Symbols: The Tabua (a whale’s tooth); Medinilla waterhousei; Lion; Columbidae
  • Affiliations: UN, Pacific Community
  • Independence: From the UK, October 10, 1970


  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18 (to drink); 21 (to buy) [Note: The drinking age was 21 from 2006 to 2009 but was lowered to 18 in 2009.]
  • BAC: 0.08%
  • Number of Breweries: 4


  • How to Say “Beer”: beer / bia
  • How to Order a Beer: One beer, please / Dua bia, yalo vinaka
  • How to Say “Cheers”: cheers
  • Toasting Etiquette: N/A


Alcohol Consumption By Type:

  • Beer: 71%
  • Wine: 1%
  • Spirits: 28%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 1.43
  • Unrecorded: 1.00
  • Total: 2.43
  • Beer: 1.46

WHO Alcohol Data:

  • Per Capita Consumption: 1.4 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: 21
  • Sales Restrictions: Time, location, specific events, intoxicated persons, petrol stations
  • Advertising Restrictions: No
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: 3

Prohibition: None