Spill-Proof Beer

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As far as I can tell, the Australian beer brand Hahn Brewing has some of the cleverest beer commercials around. I suspect there’s not much to the beer, even though it was founded by Chuck Hahn, who also started Malt Shovel Brewing (a.k.a. James Squire), and both are now owned by Lion Nathan. But the beers appear to variations on light lagers, running the gambit from Hahn Super Dry, Premium, Premium Light to Hahn Ice. I’ve had the pleasure of judging at GABF and the World Beer Cup with Chuck several times. At any rate, this ad is for Spill-Proof Beer. Enjoy.

Hyping the Next Session

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For our 70th Session, our host is David J. Bascombe, who writes Good Morning …, a blog about beer, mostly. His topic is all about the hype surrounding certain beers, and whether it’s warranted or not, whether it changes peoples’ perceptions of the beer, and what effect this all has in the modern beer landscape. Here’s David story cautioning everyone to be careful so they Don’t Believe The Hype:

Back in the summer, I shared a bottle of Westvleteren 12 with my brother and my father. Whilst I was aware of it’s reputation as “best beer in the world”, they were not. Whilst we all enjoyed it, we all agreed that we much preferred the other beer we had that night. The question that came into my head was this…

If I had told them it was the best beer in the world, would their perceptions have changed?

How much does hype have an effect? Are we much better off knowing nothing about a beer, or is it better to have the knowledge as to what the best beers are?

Which beers do you think have been overhyped? How do you feel when a beer doesn’t live up to it’s hype.

Is hype a good or bad thing for beer? Tell me what you think.

So I thought I’d at least hype the next session. Be here with your thoughts next month.

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So weigh in with your own hype on Friday, December 7.