Tuesday’s ad is also for Rheingold Beer, again from 1959, this time announcing the winner. Of the six finalists in yesterday’s ad, Robbin Bain was declared the winner and became Miss Rheingold 1959, appearing in their advertising for the entire year.
Thursday is going to be a fun day, an extra fun day, apart from the travel, at least. I’m flying down to San Diego for what should be a very interesting beer tasting, one that you’ll actually be able to watch, but more on that in a minute.
Almost eleven years ago Stone Brewing began an epic journey, releasing a new beer on subsequent Bonza Bottler Days each year. Created by Australian Elaine Fremont in 1985, “Bonza,” in down under slang, meaning “super, great or fantastic,” while “Bottler” is apparently Australian slang for “something excellent.” So a Bonza Bottler Day is a “super excellent day.” She created Bonza Bottler Day so there would be at least one day each month to celebrate. They occur each month when the day matches the month, so there’s a Bonza Bottler Day every January 1, February 2, March 3, April 4, etc.
Stone Brewing went one step farther and added the year, so that the first Stone Epic Vertical was released on 02.02.02, or February 2, 2002. The sixth was on my daughter Alice’s 3rd birthday, 07.07.07, or July 7, 2007. The eleventh, and last, release will come out in a few weeks on December 12, 2012, thankfully just nine days before the world will end … or not.
But before the Earth is reduced to a smoldering mass of ash by a cataclysmic fireball, I’ve been invited to try all eleven Stone Epic Vertical beers, which includes an early taste of the latest offering, 12.12.12. The entire beer tasting will be broadcast live over that series of tubes known as the interwebs via livestream this coming Thursday. Here is Stone Brewing’s description of the event.
Stone 12.12.12 Vertical Epic Ale marks the end of an era. Since 2002, Stone has released a unique, Belgian-influenced, bottle-conditioned ale, with each subsequent beer available one year, one month and one day from its predecessor, and designed to be aged and enjoyed together on 12.12.12. Beer collectors everywhere are planning tastings and wondering how these long ago procured beers taste. In preparation, Stone founders Greg Koch and Steve Wagner assembled a panel of beer experts to provide fans a live, comprehensive report on the state of the Vertical Epic Ales. That group includes top tasters and the very artisans who constructed these beers. Join Stone brewmaster Mitch Steele, former brewmaster Lee Chase, craft beer ambassador “Dr.” Bill Sysak, beer journalist Jay Brooks, Joe Tucker of RateBeer, Stephen Johnson of New Brew Thursday, plus Jason and Todd Alström of BeerAdvocate as they join Greg and Steve for an examination of one of the most ambitious brewing projects in history.
So join us for this monumental beer tasting on Thursday, November 15, beginning at Noon, Californy time (3:00 PM EST) until 1:30 PST (4:30 East Coast time). Watch the festivities on livestream. It’s going to be epic!