Beer In Ads #757: James Madison For Budweiser

Wednesday’s ad is another in the Budweiser historical series from 1908. The black and white ad is text-heavy and includes a history lesson on James Madison, our fourth president and one of the architects of the Constitution, often referred to as the “father of the Constitution.” It ends with some terrifically jingoistic ad copy. “The drink that delights your palate and aids the digestion of your food. Drink the drink of your forefathers; the drink of the nobelst men that ever lived; the drink of the great triumphant nations; the pure, nourishing and refreshing juices of American barley fields; the home drink of all civilized nations.” Are you feeling thirty and patriotic yet?


Kenya Beer

Today in 1963, Kenya gained their Independence from the United Kingdom.


Kenya Breweries

Kenya Brewery Guides

Other Guides

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.08%


  • Full Name: Republic of Kenya
  • Location: Eastern Africa, bordering the Indian Ocean, between Somalia and Tanzania
  • Government Type: Republic
  • Language: English (official), Kiswahili (official), numerous indigenous languages
  • Religion(s): Protestant 45%, Roman Catholic 33%, Muslim 10%, indigenous beliefs 10%, other 2%
  • Capital: Nairobi
  • Population: 43,013,341; 31st
  • Area: 580,367 sq km, 49th
  • Comparative Area: Slightly more than twice the size of Nevada
  • National Food: Nyama choma
  • National Symbol: Masai shield and spears
  • Affiliations: UN, African Union, Commonwealth
  • Independence: From the UK, December 12, 1963


  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18
  • BAC: 0.08%
  • Number of Breweries: 6


  • How to Say “Beer”: beer
  • How to Order a Beer: one beer, please
  • How to Say “Cheers”: cheers
  • Toasting Etiquette: N/A


Alcohol Consumption By Type:

  • Beer: 44%
  • Wine: 1%
  • Spirits: 27%
  • Other: 28%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 1.64
  • Unrecorded: 2.50
  • Total: 4.14
  • Beer: 0.84

WHO Alcohol Data:

  • Per Capita Consumption: 1.6 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: 18
  • Sales Restrictions: Time, location, specific events, intoxicated persons, petrol stations
  • Advertising Restrictions: Yes
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: 3

Prohibition: None