Tuesday’s Christmas ad is for Rheingold Beer, from 1943. In the ad, a woman has apparently just hung the wreath, and to hammer home the point she’s still holding it in her hand. It’s impressive how she managed to hang it in the exact spot so the tagline — The Season’s Greeting — is centered inside the wreath.
I tend to view the concept of ice plus beer with horror, but apparently in Japan it’s “so cool.” That’s at least the opinion of Kirin, whose uncharacteristically low-tech commercial make the case for its coolness. The verdict? The ad: pretty cool. Ice plus beer: not cool.