Thursday’s ad is for Budweiser, from 1942. It’s a funny ad that would be totally illegal today thanks to the work of the prohibitionists and neo-prohibitionists, who have turned from trying to ban alcohol after the failure of Prohibition to instead making it as difficult as possible to sell, including increasingly stringent advertising restrictions, including that making health claims are banned, even true ones. But this ad is all about the healthy nature of beer, and the necessary vitamins and foodstuffs in beer, not to mention how R&D on beer has led to other discoveries.
Sam Wiley, a Brooklyn-based designer and advertising artist who’s done work for Anheuser-Busch, was asked to create packaging for a brand to be called “Mocking Bird Lager” and “Mockingbird Pilsner.” I don’t know if these were done for ABI – she doesn’t say — and as far as I know, no one has launched this line of beer, so it’s anybody’s guess, but it’s a great looking design. I don’t like clear glass because it’s not good for the beer, but from a purely design point-of-view she used the clear glass and the gold of the liquid to nice effect. I like that they don’t look like typical beer bottle designs and I think as the market gets more crowded, any brand’s ability to stand out on the shelf will become increasingly important.