Daily Archives: December 27, 2012

Beer In Ads #769: To Guard Your Well-Being

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Thursday’s ad is for Budweiser, from 1942. It’s a funny ad that would be totally illegal today thanks to the work of the prohibitionists and neo-prohibitionists, who have turned from trying to ban alcohol after the failure of Prohibition to instead making it as difficult as possible to sell, including increasingly stringent advertising restrictions, including that making health claims are banned, even true ones. But this ad is all about the healthy nature of beer, and the necessary vitamins and foodstuffs in beer, not to mention how R&D on beer has led to other discoveries.

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Mockingbird Beer Bottles

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Sam Wiley, a Brooklyn-based designer and advertising artist who’s done work for Anheuser-Busch, was asked to create packaging for a brand to be called “Mocking Bird Lager” and “Mockingbird Pilsner.” I don’t know if these were done for ABI – she doesn’t say — and as far as I know, no one has launched this line of beer, so it’s anybody’s guess, but it’s a great looking design. I don’t like clear glass because it’s not good for the beer, but from a purely design point-of-view she used the clear glass and the gold of the liquid to nice effect. I like that they don’t look like typical beer bottle designs and I think as the market gets more crowded, any brand’s ability to stand out on the shelf will become increasingly important.

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Beer Birthday: Jean Van Roy

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Today is the 45th birthday Jean Van Roy, who took over the Cantillon Brewery in Brussels from his father a few years ago, though he’d been working there all of his life. Considered a working brewery museum, they make some amazing lambics, and the tour is one everyone should take at least once in their life. Down an unassuming alley in Brussels, and not one you’d feel safe meandering along at night, Cantillon has been located on since 1900, when it was founded. I’ve only met Jean a few times, but he seems like a man with beer in his blood, and a passion for what he’s doing, which makes him a kindred spirit as far as I’m concerned. Join me in wishing Jean a very happy birthday.

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Me and Jean at the Great Lambic Summit at the University of Pennsylvania Museum of Archeology & Anthropology on June 9 during Philly Beer Week in 2010.

Tom Peters, Frank Boon, Jean Van Roy, Fergie Carey and Armand Debelder
Tom Peters, Frank Boon, Jean, Fergie Carey and Armand Debelder at a Lambic Beer Dinner held at Monk’s Cafe in Philadelphia last year.

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Jean (on right), Yvan De Baets (center, who plans to open Brasserie De La Senne by the end of the year) and I believe Bernard (on left, also from De La Senne) at Deep Ellum in Boston during CBC in 2009.

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Yvan de Baets, Vinnie Cilurzo and Jean at CBC when it was in San Francisco a few years ago.