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Archives for December 28, 2012

Beer In Ads #770: The Story Of Bread

December 28, 2012 By Jay Brooks


Friday’s ad is another for Budweiser, also from 1942. This one is more of a history lesson equating “the story of bread,” which “may well be called The Story of Civilization.” From there it’s on to yeast, specifically baker’s yeast, for which A-B apparently was one of America’s biggest sources.

Bud-1942-story-of-bread

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Times Tackles Brett

December 28, 2012 By Jay Brooks

brett
In case you missed it, yesterday’s New York Times had an article on Brettanomyces entitled Brettanomyces, a Funky Yeast, Makes Flavorful Beers that’s worth a read.

Filed Under: Beers, News Tagged With: Mainstream Coverage, Yeast

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