Wednesday’s ad is for Schlitz, from probably the late 1940s. It’s part of the long-running “I was curious” series from Schlitz that typically showed three panel showing the progression from curiosity to tasting to acceptance, a sort of mini Kubler-Ross of the three states of beer tasting. In this ad, it shows two couples by a lake. Why is it that most ads depicting couples during this time period show them separated and not interacting, boys with the boys and girls with the girls?
Archives for December 2012
Vintage Beer Sweaters
Christmas, of course, is the time when ugly sweaters are not only finally acceptable, but at this time of year they’re downright mandatory. Happily artist AJ Fosik began collecting and rescuing some beer-themed ugly sweaters. According to Trend Hunter, “Fosik says that all of these knits were ‘rescued from moldy basements, plucked from dingy backwaters and ripped from the backs of greasy shitleopards.'” Below, for example, is one from his collection, from Olympia Beer.
And here’s another one, for Carling Black Label.
Unfortunately, Fosik no longer maintains his Flickr gallery, where the sweater collection originally lived, but luckily the collection went viral and it still lives in that series of tubes we call the interwebs. You can see his art at the Jonathan Levine Gallery and the David B. Smith Gallery. Below is a slideshow of my Flickr gallery where I think I found most, if not all, of Fosik’s collected beer sweaters, and I even added a few others that I found along the way. To see them in their full color, full size glory, view the galley full screen by clicking the button with four arrows on it. Enjoy.
UPDATE 12.30: I just heard from an online store, Brew Town Gear, that has several of the vintage beer sweaters for sale, along with some similar satin jackets. They also have a brick and mortar store in La Crosse, Wisconsin. Stock up now for next Christmas.
UPDATE 11:11:14: Brew Town Gear is apparently now Bar Closet, and has expanded its selection and now carries “even more interesting vintage items.”
Beer In Ads #767: The Season’s Greeting
Tuesday’s Christmas ad is for Rheingold Beer, from 1943. In the ad, a woman has apparently just hung the wreath, and to hammer home the point she’s still holding it in her hand. It’s impressive how she managed to hang it in the exact spot so the tagline — The Season’s Greeting — is centered inside the wreath.
Ice Plus Beer
I tend to view the concept of ice plus beer with horror, but apparently in Japan it’s “so cool.” That’s at least the opinion of Kirin, whose uncharacteristically low-tech commercial make the case for its coolness. The verdict? The ad: pretty cool. Ice plus beer: not cool.
Beer In Ads #766: Seasons Cheer …
Libya Beer
Today in 1951, Libya gained their Independence from Italy under UN trusteeship.
Libya
Libya Breweries
- Abou Atni
- O.E.A. Drinks Company
Libya Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- U.S. Embassy
- Wikipedia
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.00%
- Full Name: Libya (Libyan Arab Jamahiriya)
- Location: Northern Africa, bordering the Mediterranean Sea, between Egypt and Tunisia
- Government Type: Operates under a transitional government
- Language: Arabic (official), Italian, English (all widely understood in the major cities); Berber (Nafusi, Ghadamis, Suknah, Awjilah, Tamasheq)
- Religion(s): Sunni Muslim (official) 97%, other 3%
- Capital: Tripoli (Tarabulus)
- Population: 5,613,380; 109th
- Area: 1,759,540 sq km, 17th
- Comparative Area: Slightly larger than Alaska
- National Food: Libyan Pepper Pot
- National Symbol: Pomegranate; Hawk; Star and crescent (1951–69 and since Libyan civil war)
- Affiliations: UN, African Union, Arab League
- Independence: From UN trusteeship, December 24, 1951
- Alcohol Legal: No
- Minimum Drinking Age: Total Ban
- BAC: 0.00%
- Number of Breweries: 2
- How to Say “Beer”: beereh (biræ)/ جعة / شراب من الشعير / جعة / المزر شراب نوع من الجعة / بيرة
- How to Order a Beer: Waheed beera, meen fadleek
- How to Say “Cheers”: Bismilah / Fi schettak or Fisehatak (“to your health”) / في صحتك
- Toasting Etiquette: N/A
Alcohol Consumption By Type:
- Beer: N/A
- Wine: N/A
- Spirits: N/A
Alcohol Consumption Per Capita (in litres):
- Recorded: 0.01
- Unrecorded: 0.10
- Total: 0.11
- Beer: 0.00
WHO Alcohol Data:
- Per Capita Consumption: 0.01 litres
- Alcohol Consumption Trend: Stable
- Excise Taxes: No
- Minimum Age: Illegal
- Sales Restrictions: N/A
- Advertising Restrictions: N/A
- Sponsorship/Promotional Restrictions: N/A
Patterns of Drinking Score: N/A
Prohibition: None
Beer In Ads #765: Still Putting The Finishing Touches On The Tree
Nepal Beer
Today in 1768, the Kingdom Nepal was declared, and on the same day in 1923 gained their Independence.
Nepal
Nepal Breweries
- Chaudhary Group
- Coblenzer Beers (Sthapit & Schlau)
- Gorkha Brewery
- Himalayan Brewery
- Mount Everest Brewery
- Nepali Beer
- United Breweries Nepal
Nepal Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- U.S. Embassy
- Wikipedia
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.00% NOte: Breathalyzer testing is regularly used in major cities like Kathmandu, Pokhara, Biratnagar and Highways. For more verification, driver will be taken to nearest hospitals for blood and urine test (if demanded by the driver). Licence will be seized instantly. Driver will get the licence back after attending anti-alcoholic classes run by Nepal Traffic Police and fine will be charged NRS 1000.
- Full Name: Federal Democratic Republic of Nepal
- Location: Southern Asia, between China and India
- Government Type: Federal Democratic Republic
- Language: Nepali (official) 47.8%, Maithali 12.1%, Bhojpuri 7.4%, Tharu (Dagaura/Rana) 5.8%, Tamang 5.1%, Newar 3.6%, Magar 3.3%, Awadhi 2.4%, other 10%, unspecified 2.5%
- Religion(s): Hindu 80.6%, Buddhist 10.7%, Muslim 4.2%, Kirant 3.6%, other 0.9%
- Capital: Kathmandu
- Population: 29,890,686; 41st
- Area: 147,181 sq km, 94th
- Comparative Area: Slightly larger than Arkansas
- National Food: Dal bhat
- National Symbols: Cow; Rhododendron Blossom
- Affiliations: UN
- Independence: Kingdom declared, December 21, 1768 (unified by Prithvi Narayan SHAH) / Republic declared, May 28, 2008
- Alcohol Legal: Yes
- Minimum Drinking Age: 18 (to drink); None (to buy)
- BAC: 0.00%
- Number of Breweries: 5
- How to Say “Beer”: biyar, jad / बियर
- How to Order a Beer: N/A
- How to Say “Cheers”: N/A
- Toasting Etiquette: N/A
Alcohol Consumption By Type:
- Beer: 35%
- Wine: <1%
- Spirits: 65%
Alcohol Consumption Per Capita (in litres):
- Recorded: 7.20
- Unrecorded: 2.20
- Total: 9.40
- Beer: 1.15
WHO Alcohol Data:
- Per Capita Consumption: 0.2 litres
- Alcohol Consumption Trend: Increase
- Excise Taxes: Yes
- Minimum Age: 25
- Sales Restrictions: No
- Advertising Restrictions: Yes
- Sponsorship/Promotional Restrictions: Yes
Patterns of Drinking Score: N/A
Prohibition: None
Beer In Ads #764: “Liquid Life” The National Drink Of America
Macau Beer
Today in 1999, the Macau Special Administrative Region was established.
Macau
Macau Breweries
Macau Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- U.S. Embassy
- Wikipedia
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.05%
- Full Name: Macau Special Administrative Region
- Location: Eastern Asia, bordering the South China Sea and China
- Government Type: Limited democracy
- Language: Cantonese 85.7%, Hokkien 4%, Mandarin 3.2%, other Chinese dialects 2.7%, English 1.5%, Tagalog 1.3%, other 1.6% [Note: Chinese and Portuguese are the official language]
- Religion(s): Buddhist 50%, Roman Catholic 15%, none or other 35%
- Capital: Macao City
- Population: 578,025; 169th
- Area: 28.2 sq km, 237th
- Comparative Area: Less than one-sixth the size of Washington, DC
- National Food: Minchee
- National Symbol: Lotus Blossom
- Affiliations: None
- Independence: A Macau Special Administrative Region was established, December 20, 1999, celebrated as Macau Special Administrative Region Establishment Day
- Alcohol Legal: Yes
- Minimum Drinking Age: None
- BAC: 0.05%
- Number of Breweries: 1
- How to Say “Beer”: pear zao / pi jiu / 啤酒
- How to Order a Beer: Ching gay woh ee bay pee joh
- How to Say “Cheers”: Gom bui [Cantonese] or Gan Bei [Mandarin] or Kan bei (“dry the cup”) / Kong Chien / Nien Nien nu e / Wen lie / Yam sing, Yung sing or Yum Sen (“drink and win”) / 乾杯 / 干杯
- Toasting Etiquette: N/A
Alcohol Consumption By Type:
- Beer: 44%
- Wine: 1%
- Spirits: <1%
- Other: 55%
Alcohol Consumption Per Capita (in litres):
- Recorded: N/A
- Unrecorded: N/A
- Total: N/A
- Beer: N/A
WHO Alcohol Data:
- Per Capita Consumption: N/A
- Alcohol Consumption Trend: Stable
- Excise Taxes: N/A
- Minimum Age: None
- Sales Restrictions: N/A
- Advertising Restrictions: N/A
- Sponsorship/Promotional Restrictions: N/A
Patterns of Drinking Score: N/A
Prohibition: None