Beer In Ads #808: Beer On The Fishing Trip


Friday’s ad is still another one for Schlitz, this one also from 1949. It, too, is part of their “I was curious” series that always features three panels. This one features a group of people on a fishing trip, with all of the men in flannel and two in hats — one a cap but the other is a fedora?!? I don’t think I’ve ever seen anyone wearing a fedora camping before. There are five beer bottles on the tray, but only four people. Who’s that fifth bottle for?

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George Washington’s Small Beer

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Today is the day we celebrate the birthday of George Washington, though he probably celebrated it on the 11th, because that’s what day the calendar read when he was born. That’s because when Washington was born in 1731, the British government still used the Julian calendar, but the British Calendar (New Style) Act of 1750, implemented the Gregorian calendar in 1752, and that’s the calendar system we still use today in the U.S. When it was adjusted, eleven days were added, and George went from having a birthday of February 11, 1731 to February 22, 1732, which is the one we use today.

I did a column several years ago for the San Francisco Chronicle, before I started working for rival Bay Area Newsgroup, about Washington’s love of Porter and his efforts making small beer. Washington’s handwritten recipe has famously survived and can be seen at the New York Public Library. It was in his “Notebook as a Virginia Colonel,” from 1757. And below it what it looks like.

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Luckily, his penmanship has been translated:

To make Small Beer

Take a large Sifter full of Bran Hops to your Taste. “” Boil these 3 hours. Then strain out 30 Gallons into a Cooler, put in 3 Gallons Molasses while the Beer is scalding hot or rather drain the molasses into the Cooler & strain the Beer on it while boiling Hot. Let this stand till it is little more than Blood warm. Then put in a quart of Yeast if the weather is very cold, cover it over with a Blanket & let it work in the Cooler 24 hours. Then put it into the Cask “” leave the Bung[hole] open till it is almost done working “” Bottle it that day Week it was Brewed.

Most people agree it probably wasn’t the best tasting beer, and I believe that there were efforts a few years ago to recreate it faithfully, but I don’t recall hearing those experiments turned out. Still, it’s nice to remember that our founding fathers were beer drinkers and, in some cases, brewers, as well.

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I love this illustration of Washington throwing back a cold one, by Canadian artist Scott McKowen, which he did for a Wired article about Tom Kehoe, at Yards Brewing in Philadelphia, recreating some colonial beer recipes.

Two Beer Companies, 210 Beer Brands

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Today’s infographic is an interesting one, created by NPR. Entitled Two Beer Companies, 210 Brands, it shows all of the beer brands owned by Anheuser-Busch InBev and SABMiller across the globe. Below the map, there’s also a list of brands by country, color-coded by which beer giant owns or controls them. How accurate is it? Hard to say. It doesn’t appear to include line extensions, which would balloon the chart to many times its current size, but glancing at the list for the United states, it looks like it may be missing some, though to be fair I didn’t do a line by line comparison.

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Click here to see the chart full size.