Beer In Ads #815: Skiing For Beer


Monday’s ad features Miss Rheingold from 1960, showing her skiing, and apparently saluting the 1960 Winter Olympics in Squaw Valley, California. They look way too happy, almost like they’re screaming. Also, on the left it looks like there’s a blizzard while on the right it’s clear, with the guy in the red jacket doing some odd looking stretching. Maybe that’s normal, I’m no skier. At the bottom of the ad, they mention two recent gold medals that Rheingold apparently won. One is from the Brussels World’s Fair, which I’ve heard of, but the other one was from the International Food & Beverage Exposition in Munich, also in 1958. Anybody know anything about that one?

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Sacramento’s Pyramid Alehouse Closes

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I just heard from a reliable source that the Pyramid Alehouse in Sacramento has closed. The Sacramento website has the following information posted:

WE REGRET TO INFORM YOU THAT THE SACRAMENTO PYRAMID ALEHOUSE HAS PERMANENTLY CLOSED ITS DOORS AS OF TODAY, MARCH 4, 2013. WE WANT TO THANK THE SACRAMENTO COMMUNITY FOR THEIR PATRONAGE AND OUR EMPLOYEES FOR THEIR YEARS OF SERVICE.

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North American Guild of Beer Writers Membership Drive

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For the last few years, I’ve been pestering some of my colleagues that we needed to revive the long dormant Beer Writers Guild that folded a decade or so ago. Happily, people less lazy than me then took up the cause and led the charge, especially Lucy Saunders, who did much of the heavy lifting. Little by little, we’ve gotten the band back together, and have been quietly rebuilding a trade group for those of us trying to make a living writing about beer. Just by word of mouth, we’ve rounded up forty members and are hoping to increase that. Dues for the new North American Guild of Beer Writers are $45 a year for a full membership, $25 for an associate membership and we also have $100 industry memberships for “those employed by breweries, allied industries or agencies, interested in supporting the Guild and outreach to beer writers.” Full details on membership can be found on the “Join Us” page. Here’s the basic information:

We are beer writers.

Sometimes we act as evangelists, advocates and celebrators. Other times we are antagonists, agitators and truth-seekers. We are authors, writers, publicists, bloggers and columnists. We tirelessly cover the brewing industry — and those who appreciate beer — across North America.

Many of us are self-employed or do this as a side “gig” in addition to our “real jobs.” Some of us are employed by breweries, beer distributors, beer stores and restaurants. Still others are publishers and event organizers, while some work for newspapers, websites, magazines and other media outlets.

We are an all-volunteer group dedicated to elevating the level of our craft as we cover the art of brewing.

We are beer writers. We strive to promote better beer.

Won’t you please join us in bringing better beer writing to North America?

We are inspired by learning from shared experiences, and believe that an annual writers’ competition will foster awareness and appreciation of beer and brewing in North America.

If you’re trying to make a living writing about beer, or even doing it as a side gig, please consider joining us at the NAGBW. Things are just getting started, but plans are afoot to have regional get-togethers, meetings at prominent national events, like GABF and the Craft Brewers Conference, and a competition for excellence in beer writing.

Join us to share in beer education, travel, guided tastings, conferences and more. We organize an annual writers contest to encourage public appreciation of beer and brewing. In addition, we organize events to increase members’ knowledge of beer and brewing, and to sharpen their writing, reporting, design and broadcast skills. The group also supports professional standards among its members and other members of the media.

We’re looking for people who take the craft of writing seriously, and who specialize in beer, and want to learn how to be a better writer, how to get more work and also have some fun with colleagues. I’m pretty sure our get-togethers will have better beer than the average trade guild.

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BA Releases New Style Guidelines

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The Brewers Association this morning released the 2013 Style Guidelines. According to the press release:

Updated annually, this year’s version defines 142 styles of beer, up from 140 in 2012.

Compiling the guidelines annually is a collaborative effort, and the 2013 version incorporates more than 100 suggestions from U.S. and international beer judges and experts, brewers and beer lovers. This year, Adambier and Grätzer styles were added for the first time. Both are historic pre-Reinheitsgebot styles that are making a slow revival among U.S. and international brewers. Adambier and Grätzer are historically smoky ales, with the former thriving in and around Dortmund, Germany, and the latter brewed primarily in Poland.

Changes were also made to the guidelines for American wheat ale, reflecting a growing trend in the craft brewing and homebrewing communities by which all-wheat grists are used in the brewing process.

A pdf of the new guidelines can be downloaded at the Brewers Association website.

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