Thursday’s ad is for the South African SAB brand Hofbrau Premium Lager. It’s not particularly old, having been created in 1998, but since today is Albert Einstein’s birthday it seemed an appropriate ad for today. I assume it’s the same amount of beer, but because there are two different size glasses, our perception of how much beer is in each is relative to the size of the glass.
Archives for March 14, 2013
Ninkasi Brewing Process
Today’s infographic shows the brewing process at Ninkasi Brewing in Eugene, Oregon. I’ve seen a lot of these diagrams, and even started collecting them this year in a Tumblr, Visualize Brewing, but this is one of the coolest ones I’ve seen. The detail is great, which you can see better looking at it full size.
Click here to see the poster full size, and you can also download a pdf of it at the Ninkasi website.
The Chemistry Of Alcohol & Hangovers
Just in time for St. Patrick’s Day this Sunday, the American Chemical Society released a video today as part of their Byte Size Science program all about The Chemistry of Alcohol and Hangovers.
For those celebrating St. Patrick’s Day with green beer, moderation is key. Alcohol has several negative effects on your body — many of which can amount to a miserable morning after. Find out the science behind those brutal hangovers and alcohol’s other effects on the body in our latest video, and maybe we can inspire some caution in your celebration this year.
Doubtful, but it’s certainly worth a try. The video below was created by the ACS Office of Public Affairs, explaining “the science behind these unpleasant after-effects that excessive drinking can have on the body.” DOn’t say you haven’t been warned.