Beer In Ads #842: Something More Than Beer


Wednesday’s ad is for Budweiser, from 1951. With the tagline “Something more than Beer” followed by “… a mark of good taste,” a couple is apparently unwrapping wedding gifts. The expression on the woman’s face is priceless as she looks over a statue she’s just opened, while her new hubby arrives to rescue her with a tray of beers and snacks.

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Micro-Malting

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The publishers of a new online magazine, Modern Farmer, let me know about an interesting article in their latest issue, Meet The Micro-Malts, about the trend of locally grown barley and wheat for brewing. I’ve been hearing more and more from brewers looking for ways to get their ingredients closer to home, and this is certainly one of the first steps in making that more of a reality. We also need more small, regional malting houses, too. I wonder if anybody’s addressing that need?

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Sonoma Film Festival Beer Dinner Thursday Night

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I know it’s late notice but Sean Paxton, the Homebrew Chef, is doing a beer dinner tomorrow night, Thursday April 11, in conjunction with the Sonoma Film Festival. The dinner is sponsored by New Belgium Brewing but also features beer from several breweries. It starts at 6:30 p.m. and will be held at Ramekins Culinary School & Inn located at 450 West Spain Street in Sonoma. Tickets for the four-course dinner are $75 and can be purchased at Eventbrite. Sean’s dinners tend to be amazing, and I’m confident this one will be no different. And because it’s a school night, it’s a modest dinner by his standards, a good one to start with if you haven’t been to one his extravaganzas before.

Here’s the menu:

Pre-Movie Snacks

Popcorn
Duck fat fried heirloom popcorn, dusted in fennel pollen, grains of paradise and truffle salt
cedar smoked bacon fat popped popcorn with tomato powder, thyme salt and porcini mushroom dust

Flatbread
“The Bejkr” dough baked in the wood oven with Russian River Consecration barrel staves, shaved fennel, Sonoma Dry Jack, local olive oil, sea salt and chili

Paired with Hoppy Bock and Fat Tire

First Course

Unicorn Sashimi
Carpaccio of beets, carrots, radishes, fennel fond, arugula, shaved Cypress Grove Midnight Moon, hazelnut sesame sunflower seed butter, tarragon, sunflower sprouts, Ranger IPA foam

Paired with Rampant Imperial IPA

Second Course

The Man Who Lived on His Bike
Sea scallops poached in Sunshine Wheat and bergamot peel, sautéed lacinato kale with sage, green beans, and Tripel coriander sabayon

Paired with Brewery Vivant Biere De Garde

Third Course

Bird and Business
Sonoma County chicken and duck, mixed with Lips of Faith Cascara Quad soaked dates, caramelized shallots, black garlic sausage on a breaded Paul’s Produce rutabaga film reel, escarole & green garlic topped with a abbey coffee mustard sauce

Cheesy Movies
Pt. Reyes Bay Blue, Laura Chenel Cheese, Delice de la Vallee with Abbey Ale orange peel honey, La Folie beer jelly, clove smoked cashews, hop salt, local breads and crackers

Paired with Lost Abbey Bretta Beer and Prickly Passion Saison

Concession Stand

Movie Treats
1554 beer brittle topped with dark chocolate, toasted pistachio and smoked salt with Heavenly Feijoa beer marshmallow dipped in white chocolate with rose dust

Liquid Nitrogen Ice Cream
Peach Porch Lounger ice cream with Tripel caramel ripple with Biere de Mars goat milk sherbet

Paired with Imperial Coffee Chocolate Stout and Transatlantique Kriek

A toast by the Homebrew Chef, Sean Paxton
Sean Paxton, the Homebrew Chef

The Top 50 Annotated 2012

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This is my seventh annual annotated list of the Top 50 so you can see who moved up and down, who was new to the list and who dropped off. So here is this year’s list again annotated with how they changed compared to last year.

  1. Anheuser-Busch InBev; #1 last seven years, no surprises
  2. MillerCoors; ditto for #2
  3. Pabst Brewing; ditto for #3
  4. D. G. Yuengling and Son; Same as last year
  5. Boston Beer Co.; Same as last year
  6. North American Breweries; 3rd year on the list, same position as last year
  7. Sierra Nevada Brewing; Same as last year
  8. New Belgium Brewing; Same as last year
  9. Craft Brewers Alliance; Same as last year
  10. Gambrinus Company; Same as last year
  11. Minhas Craft Brewery; Up 3 from #14 last year
  12. Deschutes Brewery; Down one from #11 last year
  13. Lagunitas Brewing; Up 3 from #16 last year after jumping up 10 from #26 the previous year, having been at #36 three years back
  14. Bell’s Brewery; Down 1 from #13 last year
  15. Matt Brewing; Down 3 from #12 last year
  16. Harpoon Brewery; Down 1 from #15 last year
  17. Stone Brewing; Up 1 from #18 last year
  18. Brooklyn Brewery; Up 2 from #20 last year, after jumping up 5 the year before
  19. Boulevard Brewing; Down 2 from #17 last year
  20. Dogfish Head Craft Brewery; Down 1 from last year, after being up 5, 9, 5 and 4 the four previous years
  21. Abita Brewing; Up 4 from #25 last year
  22. World Brew/Winery Exchange; Up 4 from #26 last year, after jumping up 11 the previous year
  23. Shipyard Brewing; Up 1 from last year, having moved up 4 the prior year
  24. Alaskan Brewing; Down 2 from #21 last year, their second drop in as many years
  25. August Schell Brewing; Down 2 from last year, also their second drop in as many years
  26. New Glarus Brewing; Up 2 again this year from #28 last year
  27. Long Trail Brewing; Down 5 from #22 last year
  28. Great Lakes Brewing; Down 1 from last year, after jumping up 4 the previous year
  29. Firestone Walker Brewing; Up 4 from #33 last year, after rising 3 spots the year before
  30. Anchor Brewing; Up 2 from #32 last year
  31. Rogue Ales Brewery; Up 5 from #36 last year
  32. Summit Brewing; Down 1 from #31 last year
  33. Full Sail Brewing; Down 4 from #29 last year
  34. SweetWater Brewing; Up 1 from #35 last year, having rise 3 the year before
  35. Victory Brewing; Up 4 from #39 last year
  36. Oskar Blues Brewing; Up 5 from #36 last year, having jumped up 8 the previous year
  37. Pittsburgh Brewing (fka Iron City); Down 7 from #30 last year
  38. Mendocino Brewing; Down 1 from #37 last year
  39. Cold Spring Brewing; Down 5 from #34 last year, after jumping up 13 the prior year
  40. Flying Dog Brewery; Down 2 from #38 last year
  41. Founders Brewing; Not in Top 50 last year
  42. Ninkasi Brewing; Up 2 from #44 last year
  43. CraftWorks Breweries & Restaurants (Gordon Biersch/Rock Bottom); Down 3 from #40 last year, after the two merged during 2011 and were #42 and #48 in the year before the merger
  44. Odell Brewing; Down 2 from #42 last year
  45. Bear Republic Brewing; Up 2 in their second year on the list
  46. Stevens Point Brewery; Down 3 from #43 last year
  47. Blue Point Brewing; Down 1 from #46 last year
  48. Southern Tier Brewing; Not in Top 50 last year
  49. Lost Coast Brewery; Same as last year in their second year on the list
  50. Karl Strauss Breweries; San Diego CA; Not in Top 50 last year

Not too much movement this year, except for a few small shufflings. Only three new breweries made the list; Founders, Southern Tier and Karl Strauss.

Off the list was BJs Restaurant & Brewery, Narragansett Brewing and Goose Island Beer, which had plummeted 30 from #18 the year before, after selling their production brewery to Anheuser-Busch InBev.

If you want to see the previous annotated lists for comparison, here is 2011, 2010, 2009, 2008, 2007 and 2006.

Top 50 Breweries For 2012

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The Brewers Association has also just announced the top 50 breweries in the U.S. based on sales, by volume, for 2012. This includes all breweries, regardless of size or other parameters. Here is the new list:

  1. Anheuser-Busch InBev; St Louis MO
  2. MillerCoors; Chicago IL
  3. Pabst Brewing; Woodridge IL
  4. D. G. Yuengling and Son; Pottsville PA
  5. Boston Beer Co.; Boston MA
  6. North American Breweries; Rochester, NY
  7. Sierra Nevada Brewing; Chico CA
  8. New Belgium Brewing; Fort Collins CO
  9. Craft Brewers Alliance, Inc.; Portland, OR
  10. Gambrinus Company; San Antonio TX
  11. Minhas Craft Brewery; Monroe WI
  12. Deschutes Brewery; Bend OR
  13. Lagunitas Brewing; Petaluma CA
  14. Bell’s Brewery; Galesburg MI
  15. Matt Brewing; Utica NY
  16. Harpoon Brewery; Boston, MA
  17. Stone Brewing; Escondido CA
  18. Brooklyn Brewery; Brooklyn NY
  19. Boulevard Brewing; Kansas City MO
  20. Dogfish Head Craft Brewery; Miilton DE
  21. Abita Brewing; New Orleans LA
  22. World Brews/Winery Exchange; Novato CA
  23. Shipyard Brewing; Portland ME
  24. Alaskan Brewing; Juneau AK
  25. August Schell Brewing; New Ulm MN
  26. New Glarus Brewing; New Glarus WI
  27. Long Trail Brewing; Burlington VT
  28. Great Lakes Brewing; Cleveland OH
  29. Firestone Walker Brewing; Paso Robles CA
  30. Anchor Brewing; San Francisco CA
  31. Rogue Ales Brewery; Newport OR
  32. Summit Brewing; Saint Paul MN
  33. Full Sail Brewing; Hood River OR
  34. SweetWater Brewing; Atlanta GA
  35. Victory Brewing; Downington PA
  36. Oskar Blues Brewery; Longmont CO
  37. Pittsburgh Brewing; Pittsburgh PA
  38. Mendocino Brewing; Ukiah CA
  39. Cold Spring Brewing; Cold Spring MN
  40. Flying Dog Brewery; Frederick MD
  41. Founders Brewing; Grand Rapids MI
  42. Ninkasi Brewing; Eugene OR
  43. CraftWorks Breweries & Restaurants (Gordon Biersch/Rock Bottom); Chattanooga TN/Louisville KY
  44. Odell Brewing; Fort Collins CO
  45. Bear Republic Brewing; Cloverdale CA
  46. Stevens Point Brewery; Stevens Point WI
  47. Blue Point Brewing; Patchogue NY
  48. Southern Tier Brewing; Lakewood NY
  49. Lost Coast Brewery; Eureka CA
  50. Karl Strauss Breweries; San Diego CA

Here is this year’s press release.

Top 50 Craft Breweries For 2012

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The Brewers Association just announced the top 50 craft breweries in the U.S. based on sales, by volume, for 2012, which is listed below here. For the sixth year, they’ve also released a list of the top 50 breweries, which includes all breweries. Here is the new craft brewery list:

  1. Boston Beer Co.; Boston MA
  2. Sierra Nevada Brewing; Chico CA
  3. New Belgium Brewing; Fort Collins CO
  4. Gambrinus Company; San Antonio TX
  5. Deschutes Brewery; Bend OR
  6. Lagunitas Brewing; Petaluma CA
  7. Bell’s Brewery; Galesburg MI
  8. Matt Brewing; Utica NY
  9. Harpoon Brewery; Boston, MA
  10. Stone Brewing; Escondido CA
  11. Brooklyn Brewery; Brooklyn NY
  12. Boulevard Brewing; Kansas City MO
  13. Dogfish Head Craft Brewery; Milton DE
  14. Abita Brewing; New Orleans LA
  15. Shipyard Brewing; Portland ME
  16. Alaskan Brewing; Juneau AK
  17. New Glarus Brewing; New Glarus WI
  18. Long Trail Brewing; Bridgewater Corners VT
  19. Great Lakes Brewing; Cleveland OH
  20. Firestone Walker Brewing; Paso Robles CA
  21. Anchor Brewing; San Francisco CA
  22. Rogue Ales/Oregon Brewing; Newport OR
  23. Summit Brewing; Saint Paul MN
  24. Full Sail Brewing; Hood River OR
  25. Sweetwater Brewing; Atlanta GA
  26. Victory Brewing; Downingtown PA
  27. Oskar Blues Brewery; Longmont CO
  28. Cold Spring Brewing/Third Street Brewhouse; Cold Spring MN
  29. Flying Dog Brewery; Frederick MD
  30. Founders Brewing; Grand Rapids MI
  31. Ninkasi Brewing; Eugene, OR
  32. CraftWorks Breweries & Restaurants (Gordon Biersch/Rock Bottom); Chattanooga TN/Louisville KY
  33. Odell Brewing; Fort Collins CO
  34. Bear Republic Brewing; Cloverdale CA
  35. Stevens Point Brewing; Stevens Point WI
  36. Blue Point Brewing; Patchogue NY
  37. Southern Tier Brewing; Lakewood NY
  38. Lost Coast Brewery; Eureka CA
  39. Karl Strauss Breweries; San Diego CA
  40. BJs Chicago Pizza & Brewery; Huntington Beach CA
  41. Breckenridge Brewery; Denver CO
  42. North Coast Brewing; Fort Bragg CA
  43. Left Hand Brewing; Longmont CO
  44. St. Louis Brewery, Inc./Schlafly Beers; St Louis MO
  45. Saint Arnold Brewing; Houston TX
  46. Ballast Point Brewing; San Diego CA
  47. Big Sky Brewing; Missoula MT
  48. Allagash Brewing; Portland ME
  49. Uinta; Salt Lake City UT
  50. Tröegs Brewing; Hershey PA

Five breweries are new to this year’s Top 50 Craft Breweries list; Cold Spring Brewing/Third Street Brewhouse, Southern Tier Brewing, Ballast Point Brewing, Allagash and Tröegs Brewing. Here is this year’s press release.

I’ll have my annual annotated list shortly.