Thursday’s ad is for Schmidt’s of Philadelphia, from around the 1960s. Showing a couple preparing for a party, the husband is pulling one beautiful beer — Schmidt’s, naturally — out of the refrigerator.
Archives for September 12, 2013
Beer Type Taste Guide By Ale & Lager
Today’s infographic was created by Eddie’s Alehouse in Sun Prairie, Wisconsin, showing many of the types of beer they carry on a chart showing where each falls on two axis, one for fruity and malty, and the other sweet and bitter.
21st Amendment’s Rickshaw Run For Reading
This is a fun one. I just heard from Shaun O’Sullivan at 21st Amendment Brewery that they’re sponsoring a team in the Rickshaw Run, which is a two-week, 2,000 mile journey across Northern India in what can best be described as a glorified lawnmower. O’Sullivan believes that “the sponsorship seed was planted last summer at Boneyard Beer in Bend, Oregon,” when this photo of him was taken.
21-A co-owner Shaun O’Sullivan encouraging you to finish your beer … for India.
Several months back, a friend of the 21-A (and beer PR consultant) Renée, told Shaun that she was driving a motorized rickshaw across India, and he tells me “I couldn’t stop thinking how cool it would be to have the 21A logo on an Indian rickshaw.” So they decided to sponsor her team in the Rickshaw Run, which they affectionately refer to as the “Gangetic Blunder.” All the money they’re raising — as in 100% of it — goes directly to Room to Read, a San Francisco-based charity that promotes children’s literacy in India. Their team, the Reading Rickshaw, consists of four team members and you can follow their progress on a map, and also on the adventurists, which also has a live map along with a list of all the teams, including Reading Rickshaw (2) — which is Renée and Gabriel — and also Reading Rickshaw (1) — which is Thuy and Vatsal.
The four intrepid members of team Reading Rickshaw, with 21st Amendment logo.
21st Amendment will be sharing the Reading Rickshaws’ travel updates on twitter and the 21A blog, as these Bay Area adventurers make their way, slowly, through the land of Kingfisher beer. You can follow along using the links above, or better still, donate to the Room to Read.