Shelf Placement Strategies

Today’s infographic is titled “Marketing & Advertising,” but it’s really all about shelf placement and the fight for prime real estate on store shelves. It was also created for a Powerpoint presentation on the Beer Industry by Christian Adeler and Jon Bjornstad in 2011. In my experience, craft brewers do pay attention to this, especially the regional brewers, but the big boys have honed it down to a fine science, and use computer software to maximize their efforts.