Peek Analytics Interactive Beer Map

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Today’s infographic is an interactive beer map of “the consumer followers of over 2500 beer and microbrewery Twitter accounts.” It was created by PeekAnalytics, who “is an enterprise-class social audience measurement platform that provides rich demographic insights to marketers allowing them to better identify and qualify social consumers. What NielsenĀ® does for television and radio audiences – PeekAnalytics does for social.”

The default map is the New York City area.

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But you can “discover the most popular beer in over 15000 cities across the US, Canada, the UK, and Ireland” using their interactive map. Here, for example is California.

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And here’s the greater Bay Area.

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But check out your own city using PeekAnalytics Beer Map.

Beer Birthday: Rick Lyke

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Today is the 53rd birthday of Rick Lyke, a fellow drinks writer in North Carolina. Rick writes for a variety of publications and online at Lyke 2 Drink. It’s especially terrific that we can all celebrate Rick’s 53rd today, because he recently fought and won a battle with prostate cancer, which prompted him to found the grassroots organization Pints For Prostates. Rick is a terrific champion for both great beer and men’s health. Join me in wishing Rick a very happy birthday.

Rick Lyke, Organizer of Rare Beer Tasting @ Wynkoop
Rick at the first Rare Beer Tasting at Wynkoop during GABF Week in 2009.

Carol Stoudt, Amy Dalton & Rick Lyke @ Rare Beer Tasting
Rick with Carol Stoudt and Amy Dalton at the first Rare Beer tasting at Wynkoop to raise money for his Pints for Prostates organization.

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Lew Bryson and Rick at the World Beer Festival in Durham in 2008.

Jeff Bearer, Stan Hieronymus, Stephen Beaumont, me and Rick Lyke @ Great Divide
Jeff Bearer, Stan Hieronymus, Stephen Beaumont and me with Rick at the Great Divide open house on the first day of GABF a couple of years ago.

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And finally, the ubiquitous Sam Adams brunch photo I use four times a year, with Daniel Bradford, of All About Beer, Jim Koch, Amy Dalton (also with All About Beer) and Rick.