Beer In Ads #1015: Oysters and Lobsters


Thursday’s ad is for Budweiser, from 1948. On a historical theme — and part of their “Great Contributions to Good Taste” series — the ad suggests that “Oysters and lobsters gave the trail its start,” and by trail, they mean the entire west coast. Apparently the Wells Fargo stagecoach first delivered food before diversifying into banking.

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Beer Birthday: Gary Fish

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Today is the 57th birthday of Gary Fish, founder of Deschutes Brewing in Bend, Oregon. Gary grew up in Northern California wine country, but relocated to Bend to start the brewery in 1987, opening the original brewpub the following year. Since then, they built a production brewery and have gone on to open two additional brewpub locations, one in Bend and one in Portland. As of last year, they were the 5th largest craft brewery and the 11th largest brewery in America. Not bad for a brewery with a Porter as its flagship. Plus, Gary is a great person to discuss politics with, preferably over a beer. Join me in wishing Gery a very happy birthday.

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Larry Sidor, former brewmaster at Deschutes (and now at his Crux Fermentation Project), with Alan Sprints (from Hair of the Dog) and Gary at their downtown Bend brewpub when we visited there last summer on a family vacation.

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Gary Fish, Kurt Widmer (from Widmer Brothers) and beer writer Fred Eckhardt at Don Younger’s memorial (photo by Tom Dalldorf).

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Gary accepting the OBF hammer after the parade in 2009.

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U.S. Representative Peter DeFazio, Gary, and Representative Greg Walden — all from Oregon — enjoying craft beer at a Capitol Hill reception when the Small Brewers Conference held their first meeting.