Beer In Ads #1016: Sailing Dry


Friday’s ad is for Rheingold Beer, from 1956, and features Miss Rheingold from that year, Hillie Merritt. The ad shows Miss Rheingold on a sailboat, with the wind at her back. Given that Rheingold beer was sold as “the Dry beer,” doesn’t it seem off that they are using a nautical — a wet — theme?

Rheingold-1956-sailing