Beer In Ads #1017: The Ammunition Is Being Passed


Monday’s ad is for Budweiser, from 1943. In honor of Veterans Day, it’s a World War 2 era Navy ad. The tagline, “The Ammunition is being passed,” is a reference to “Praise the Lord and Pass the Ammunition” an patriotic song written by Frank Loesser in 1942. It was a response to the attack on Pearl Harbor that marked American involvement in World War II.

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Beer Birthday: Ken Grossman

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Today is the 59th birthday of Ken Grossman, who founded Sierra Nevada Brewing in 1980. I can’t say too much about how much Ken has done and continues to do for the craft beer industry, while at the same time being wildly successful. Join me in wishing Ken a very happy birthday.

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Ken with two of his children, Brian and Sierra, both of whom work for the company. I took this in 2007 for an article I did for American Brewer on passing breweries from one generation to the next.

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At the Craft Brewers Conference in 2007, John Harris, from Full Sail, Ken’s daughter Sierra, Ken, and Garret Oliver, from Brooklyn Brewery.

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“Inside the Brewers Studio” at the 2006 GABF with Jim Koch of Boston Beer Co., Ken, Charlie Papazian, founder of what is now the Brewers Association, and moderator Tom Dalldorf of the Celebrator.

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Ken and Sam Calagione at the Life & Limb beer dinner in 2009.

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Ken and Jeremy Cowan, from Shmaltz Brewing, at GABF a couple of years ago.

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Ken and Pete Slosberg, signing books at GABF this year.