Monday’s ad is for Rheingold Beer, again from 1953, and features Miss Rheingold from that year, Mary Austin. The ad shows Miss Rheingold with her face glowing in the sunset, dressed in a western outfit with guitar in hand, ready to serenade the cowboy behind her, at at least play a duet with him.
Today’s infographic is all about the Science Behind Sobriety Tests, and especially the three most common field tests that police officers administer on the side of the road when they suspect that someone might be driving with blood alcohol over the legal limit. It was created by Total DUI, a legal website specializing in helping people facing DUI/DWI charges.
MateVeza announced today that they’ll be opening a new restaurant and brewery in Oakland next June, assuming approvals from the California Department of Alcoholic Beverage Control and the City of Oakland come in a timely fashion. This will be the second Cerveceria MateVeza location, after their 18th Street location in San Francisco. The Oakland location “will feature Argentinian cuisine” and will also house a small brewery. It will be located at 1701 Telegraph Avenue in Oakland, which is approximately one block from the Fox Theatre, and about a block and a half from Broadway. You can see it’s position on the map below.
And here you can see the location on the far left, with the Fox Theatre on the right, down the street about a block. Some nuts and bolts released by the brewery: the new location will be “approximately 2,300 square feet,” and they’ll be “brewing on a 1 BBL (31-gallon system), ” with “15 beers on tap with the majority brewed in house. MateVeza bottles and growlers of the beers brewed in house will be available for purchase to go.” They will also “feature El Porteño empanadas and other local” food. Apparently, the building is currently occupied by Fred Brown, who owns and runs Rocsil’s Shoes at 1701 Telegraph Avenue. When he retires, MateVeza will take over the lease. “MateVeza founder and brewer Jim Woods plans to brew ‘Fred Brown Ale’ as the inaugural batch of beer at their new location.”
Today is the 34th birthday of Peter Hoey, who used to be the brewmaster at Sacramento Brewing, then left to launch a new brewery, Odonata Beer Co., with Rick Sellers, which sadly ran into some hurdles that had nothing to do with how good the beer was that Peter was making. He’s also brewed at Sierra Nevada and Bison Brewing, too. These days Peter is working happily at Brewers Supply Group, having taken over Mark Worona’s old job (since he’s been promoted). Peter’s a great brewer and has become a good friend over the years. Join me in wishing Peter a very happy birthday.