Beer In Ads #1029: How The American Turkey Captured France


Wednesday’s ad is for Budweiser, from November 1948. Part of their “Great Contributions to Good Taste” series, according to the story, it was poor French peasants who discovered that turkeys could be raised and eaten and they became wildly popular there, when news travelled back to the colonies and the rest, as they say, is history. Happy Thanksgiving tomorrow,

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Beer Birthday: Matt Brynildson

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Today is the 42nd birthday of Matt Brynildson, brewmaster at Firestone Walker Brewery. I’ve known Matt for some time, though I got to know him a lot better when I traveled with him to Burton-on-Trent in England to do a guest brew at Marston’s. And last year, we both were in Chile to judge at the Copa Cervezas de America. But suffice it to say that apart from being incredibly gifted as a brewer, Matt is also one of the nicest and coolest people in the industry. Join me in wishing Matt — a.k.a. “Batman” — a very happy birthday.

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At Marston’s in Burton-on-Trent a few years ago.

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Matt (center) outside the Toronado with one of his assistant brewers along with Sean Paxton, the Homebrew Chef enjoying the rare San Francisco winter sun.

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Matt bookended by Adrienne and Claudia, from 21st Amendment Brewery, at the Boonville Beer Festival in 2007.

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In Chile at Kross Cerveza Independiente with brewmaster Asbjorn Gerlach, Matt and Lars Larson from Trumer Brauerei.

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Matt at the first Firestone Walker Invitational, held last year.