Friday’s ad is still another one from the United States Brewers Foundation, again from 1956. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. The ad copy on this is priceless, too. “Beer has its own wonderful way of saying … ‘Let’s just sit awhile.'” This time the advice in the inset box is about pouring your beer straight down the center, not tilted, because “it tastes even better that way!”
Archives for August 15, 2014
At GBBF
I love the Great British Beer Festival, and it’s a crying shame I don’t get over the pond often enough to attend it. Happily, Mark Dredge, who in addition to Pencil & Spoon, has been doing some work for Pilsner Urquell, had a camera crew follow him around the hall at the Great British Beer Festival. He’s created a short video giving a flavor of what it’s like to be there. So if, like me, you missed it this year, here’s at least a glimpse at what being there be like. Enjoy.