Tuesday’s ad is another one from the United Brewers Industrial Foundation, from 1941. This was well before the “Beer Belongs” series, but after World War II began. However, this ad ran in Collier’s in November, meaning it was shortly before the Japanese bombed Pearl Harbor, so it was just before America entered the war. As a result, this one is a bowling themed ad, “Right down their alley … a glass of mellow beer or ale!” War ads would follow next year, but for now things were still “mellow”.