Sunday’s ad is another one from the United Brewers Industrial Foundation, also from 1944. This was well before the “Beer Belongs” series, but after World War II began. This one is part of an award-winning series of ads they did during the war to help boost morale on the home front, under the umbrella tagline “Morale is a Lot of Little Things.” This was from a group of the morale ads that took the point of view of soldiers and sailors writing home about what they were missing from home. In this one, a soldier, specifically a Marine, is reminiscing about “those swell picnics in Birch Grove,” wherever that might be. Dad, who the letter is addressed, sure has a keen fashion sense: check out that shoes and socks combination he’s sporting.
Archives for September 14, 2014
Lagunitas Couch Trippin’ Winner Announced
A few weeks ago Lagunitas Brewing, my local down the street, announced a contest to win a a party in your home, Couch Trippin’ party to your home. The Couch Trippin’ Contest ended on the last day of August, and they’ve just announced the winner in a new Lagunitas video showing some of the best entries and ending with the winner’s submission.
Congratulations to Mel Gryllz (@Gryllzlee) for emerging victorious with this wonderful shot: