Friday’s ad is for Schlitz, from 1906. The ad is part of a series from that time highlighting different aspects of the beer’s process, its healthfulness and other factors. In this one, the headline is “The After-Effects,” and in the text they talk about spending “more than half the cost of our brewing is spent to insure purity.” Anything, apparently, to avoid biliousness, the scourge of beer drinking.
Archives for November 21, 2014
A Beer Bestiary
A Bestiary is an old-fashioned idea, from the Middles Ages, where various animals and other creatures, often fanciful, mythical and fictitious, were illustrated, and then there was a detailed description of each beast, usually accompanied by an allegorical story with a moral or religious teaching. You can see examples of many of these imaginary creatures at the Medieval Bestiary. A Los Angeles illustrator and graphic designer, Ian O’Phelan, has created a modern version, which he calls a “Beer Bestiary.” With just four mythical creatures in his bestiary, his fantastic four you’ll likely recognize, if not individually, at least for what they can become as a superhero team, your next beer.
Barley Beast
Virginal Hops
Water Bear
Cockatrice d’Yeast