Friday’s ad is for Acme Beer, from 1947. The ad was illustrated by famous pin-up artist Alberto Vargas, one of several he did for Acme Breweries.
Archives for December 5, 2014
Did You Hear That? Only 2 Months Until SF Beer Week
Remember hearing the music of the ice cream truck, and running outside to meet it so you didn’t miss out on getting a popsicle, or whatever your favorite frozen treat was? Well, it’s about two months until the kickoff of SF Beer Week, and they’ve created a hilarious teaser video, reimagining the ice cream truck, or in this case beer truck, as the clarion call for beer week. Enjoy.
Craft Beer Soccer Sponsorship Fantasies
Given that many of the regional breweries continue to grow by leaps and bounds, it’s only a matter of time before they start considering some of the same types of sponsorships that in the past were usually reserved for the really big beer companies. But they certainly couldn’t afford baseball, football or even basketball prices. But what about soccer (football)? Backheel, a website and podcast devoted to American Soccer, wondered what MLS jerseys might look like if they were sponsored by local breweries. More than wondered really, as author Trevor Hayward worked with graphic designer Edward Gaug and Dan Wiersema, of the Free Beer Movement, and they created a mythical league where all the teams are sponsored by breweries, proudly displaying their logos on the jerseys. The entire project can be seen at Major League Soccer x Craft Beer Jerseys. Below are few of my favorites, but check out all of them either on Backheel or in a slideshow at Imgur.
The San Jose Earthquakes, sponsored by Lagunitas.
The Seattle Sounders FC, sponsored by Elysian.
The LA Galaxy, sponsored by the Bruery.
The Portland Timbers, sponsored by Hair of the Dog.
But that’s not quite the end of the story. SB Nation’s Center Line Soccer (part of a group of 307 sports blogs) took it one step father, wondering if Petaluma-based Lagunitas was the best choice for the Quakes, who after all are in San Jose, quite some distance from Sonoma County. While they’re both in the Bay Area, it’s roughly a one-and-a-half to two hour drive between the two, depending on the always unpredictable traffic. So they imagined a few other choices for the Earthquakes. Again, here’s a few of my faves, and you can see all of them at What craft brewery would you like to see on the San Jose Earthquakes jersey?
The San Jose Earthquakes, sponsored by Russian River Brewing.
The San Jose Earthquakes, sponsored by 21st Amendment Restaurant & Brewery.
The San Jose Earthquakes, sponsored by Drake’s Brewing.
The San Jose Earthquakes, sponsored by Bear Republic Brewing.