Wednesday’s ad is another one for Schlitz, from 1956. The beautiful illustration is by Haddon Sundblom, who’s most famous for his depiction of Santa Claus for Coca-Cola, which pretty much set the standard for how we think of him today, in red and white, not coincidentally Coke’s colors, too. In this ad, a young couple looks like they’re having a romantic lunch date, holding hands as the order. But while the young woman is staring longingly at her date, he’s eying the beer that;s just arrived at the table. There’s only one beer on the tray, so presumably it’s for him. I predict this relationship will fail, if she won’t join him for a beer.
Archives for January 14, 2015
Patent No. 3422448A: Tapping Device For Beer Kegs And The Like
Today in 1969, US Patent 3422448 A was issued, an invention of Mack S. Johnston, for his “Tapping Device for Beer Kegs and the Like.” There’s no Abstract, but here’s his introduction in the description:
The present invention relates to a new improved tapping device for drawing fluid such as beer from containers such as beer kegs or barrels, using a gas to drive the fluid from the container. In particular, the invention relates to a new improved tapping device usable with conventional beer kegs and comprising a sub-unit, called a keg adapter, which constantly seals the keg, and a subunit, called a coupler, which is attached to the beer dispensing apparatus in a restaurant or tavern and is readily connected to the keg adapter so that the tapping device is automatically in operating condition.