Monday’s ad is another one for Schlitz, from 1936. “Schlitz, the beer with Sunshine Vitamin-D,” which is where the “Health with Enjoyment” line comes from. Apparently, “Sunshine Vitamin-D” gave people “that feeling of radiant health,” along with “that sense of bracing invigoration and fresh vitality.” That sounds impressive, doesn’t it. But it gets better. The ad continues. “It gives you the cooling tang that soothes heat-frayed nerves and awakens jaded spirits.” But the conclusion is certainly one that would never fly today. “Beer is good for you — but Schlitz, the beer with Sunshine Vitamin D, extra good for you. Drink it daily — for health with enjoyment.”
Archives for January 19, 2015
Patent No. 1125735A: Keg Or Container
Today in 1915, US Patent 1125735 A was issued, an invention of Frank A. Schaum and Eugene F. Wales, for their “Keg or Container.” There’s no Abstract, but the description explains that the “invention relates to kegs or other containers and has for its object reinforcing devices for strengthening the container.” They continue. “A further improvement is devices for holding the hoops in place. These devices may be made part of the reinforcing structure.”
Patent No. 4720076A: For A Carbon Dioxide Gas Pressure Dispense System For Beer
Today in 1988, US Patent 4720076 A was issued, an invention of Roger J. Hyde, for his “Carbon Dioxide Gas Pressure Dispense System for Beer.” Here’s the Abstract:
A dispense tape (10) to control the flow of carbonated beers is configured to minimize pressure drop and turbulence in beer flow to an outlet nozzle (14) when open, the tap having flow restrictor means (52) operatively connected as a downstream extension of the tap valve (30), located in the path of beer flowing from the valve, arranged only to affect beer flow when the tap is nearly closed and configured to substantially restrict beer flow to maximize pressure drop and turbulence; choice of nozzle length/bore ratio enabling either a creamy flow or a squib of beer to be dispensed.