Tuesday’s ad is another one for Schlitz, from 1936. Between the recipe for “Famous Schlitz Rarebit” and the man pouring a little Schlitz into whatever that dish is — soup, dip, etc. — it’s clear that Schlitz is cooking with beer. Based on the look on his face, I’d say he’s had a few beers before the guests are even due to arrive. And his wife in the shiny blue dress looks like she’s been keeping up, and is bringing in the next round. It’s going to be a great dinner party!
Archives for January 20, 2015
Zodiac Beer: Aquarius
While I don’t put any stock in astrology, Bartram’s Brewery in Suffolk, England, did a series of zodiac sign beers. The brewer describes the idea as a fun “marketing ploy,” explaining. “Each month I brew a 4.2% beer using the same grist, Maris Otter plus 10% Crystal and then varied the hops so there is a whole load of experimentation going on! It has been an experience for me as I have been able to try out new hops each month.” In addition, each new beer has a new pump handle, with original art by Cherry Burns Salmond. In 1980, Guinness put out a calendar with each month representing one of the zodiac signs, which I posted throughout 2011, so I thought it would be fun to share these throughout this year.
Aquarius, the water-bearer, is from January 20-February 19.
To learn more about Aquarius, see:
- Astrology Online
- Universal Psychic Guild
- Wikipedia
- Zodiac Signs
Patent No. 3933282A: Universal Tavern Unit For Keg Tapping Device
Today in 1976, US Patent 3933282 A was issued, an invention of Frederick F. Stevens, Jr., and assigned to Hoff-Stevens, Inc., for his “Universal Tavern Unit for Keg Tapping Device.” Here’s the Abstract:
A universal tavern unit for a keg tapping device comprises a basic tavern unit for connection to a keg unit permanently or semi-permanently connected to a keg. The basic tavern unit is adapted to cooperate with the keg unit to provide inlet and outlet passageways which communicate with the interior of the keg for the introduction of gas under pressure into the keg and the discharge of beer or other liquid therefrom. The universal tavern unit further includes a pressure relief check valve adaptor assembly for connection to the basic tavern unit to adapt it to the requirements of an associated beer or liquid distribution system.