Saturday’s ad is yet another one for Budweiser, from 1956. “That Woman Is Real Competition.” DOn’t worry, she’s not being catty, the woman whispering in the ear of her friends qualifies her statement. “As a hostess, I mean.” Not only does she have “more original ideas for table setting than you can shake a stick at,” but she also serves Budweiser, only Budweiser. I’m curious, how many “original” ideas can there possibly be? But only one beer? C’mon lady, change it up a little on the beer, why don’t you?
Archives for January 31, 2015
Patent No. 4071160A: Insulated Beer Keg Container
Today in 1978, US Patent 4071160 A was issued, an invention of Carl J. Vick, assigned to Keg-Tainer, Inc., for his “Insulated Beer Keg Container.” Here’s the Abstract:
A container adapted to receive a beer keg includes a cup-like top section fitting telescopically into the upper portion of a cup-like bottom section having a ring-like rim rolled at opposite points to provide handles. The rim has pairs of slots therethrough for binding straps and also has holes for binding ropes. Each section has an outer skin of a tough plastic with inner and outer walls with the spaces between the walls filled with a plastic foam. The sections are adapted to nest in each other for shipping and handling, and the bottom section has lugs designed to engage the rim of the top section. The top section has an elliptical bung hole to provide access to bungs of different makes of kegs, and a tubular stack may be fitted therein to retain ice for cooling and sealing. The bottom section has a bung access hole in its side which can be sealed by a truncated hollow ball having an opening to receive a tap connected to a lower bung of a keg.
Patent No. 4801462A: Copper Heat Exchange Tubes
Today in 1989, US Patent 4801462 A was issued, an invention of Arthur Tonna, assigned to The Stroh Brewery Company, for his “Copper Heat Exchange Tubes.” Here’s the Abstract:
Wort, heated to boiling in a brew kettle, is continuously withdrawn from the brew kettle and passed through a copper heat exchange coil in an external heat exchanger. Hot combustion gases are discharged at high velocity into direct contact with the heat exchange coil to thereby heat the wort flowing through the coil to a temperature in the range of 220° to 240° F. The heated wort is then returned to the brew kettle and discharged at a location beneath the level of the wort in the kettle. The direct firing of the wort in the copper heat exchange coil provides improved flavor characteristics for the beer.