Wednesday’s ad is for Budweiser, from 1916. There’s some great copy on this ad, beginning with “Every Glass a Handful of Health.” According to the ad, “Each drop of Budweiser is alive and sparkling with the vital energy of Northern Barley and the tonic vigor of Saazer Hops.” Apparently it’s also the “unchallenged sovereign of bottled beers,” which must have been a precursor to A-B declaring themselves the king of beers.
Archives for March 4, 2015
Patent No. 2233904A: Bottle Cap
Today in 1941, US Patent 694584 A was issued, an invention of William G. Wagner, for his “Bottle Cap.” There’s no Abstract, but the description claims that the “object of the invention is to provide an improved bottle cap for use on conventionally shaped or conventionally formed bottle mouths wherein the cap is of such design that it may be readily applied to the bottles by means of conventional bottle capping machines, the cap being advantageous in that it forms and maintains a superior seal with the bottle mouth.”
Patent No. 694584A: Process Of Converting Wort Into Beer
Today in 1902, US Patent 694584 A was issued, an invention of Otto Selg and Carl Guntrum, for their “Process Of Converting Wort Into Beer.” There’s no Abstract, but the description begins by explaining that in their new invention the “body of the yeast has been withdrawn [and] it is impregnated with carbonic-acid gas and simultaneously clarified. Thus the separate processes heretofore carried on in the fermenting-tub, the storage-tub, and the chipcask are all combined and the latter two processes are carried on simultaneously.”