Saturday’s ad is for Guinness, an ad in the design stages that never was used, but was created in late 1944, sometime after the death of the artist that inspired it, Piet Mondrian , who died February 1, 1944. Mondrian was also born today in 1899, which is why I chose this ad for today. This is one of the “lost Guinness ads” that Martyn Cornell wrote about last year in More great lost Guinness art: new evidence for the genius of Gilroy. The Gilroy he’s referring to is artist John Gilroy, who created most of the iconic characters Guinness used in their advertising, such as the Toucan, the Zookeeper and all of the rest. This one is part of a large stash that mysteriously disappeared in 1971 and then reappeared in America decades later just in time to net whoever absconded with the art millions of dollars. As part of the “lost” unused pieces, Gilroy created a series of ads paying homage to great art masterpieces by Van Gogh, Michelangelo, Picasso, Vermeer and others. This one is a beautifully conceived work that is at once recognizable as being in the style of Mondrian but also cleverly works into the design a pint of stout. It’s shame the series was never finished or green lit.
Archives for March 7, 2015
Patent No. 6032571A: Automated Home Beer Brewing Machine And Method
Today in 2000, US Patent 6032571 A was issued, an invention of Brad Brous, Curt N. Torgerson, Terry Dubson, and Craig A. Wright, for their “Automated Home Beer Brewing Machine And Method.” Here’s the Abstract:
An automated home beer brewing machine and method makes beer in a single vessel under automatic control. The machine and method allows making of wort for beer without requiring apparatus to be sanitized, without boiling the wort, without the use of a traditional water-filled fermentation lock, and without using a wort chiller or ice-packing of a brewing pot. The inventive single-vessel automated brewing operation allows the user to load ingredients, conduct a grain-steeping if desired, and then automatically carries out the rest of the brewing process in a single vessel, until summoning the user days later to sugar-prime and bottle the beer. Thus, the user is required to provide much less time and labor than conventional home beer brewing, and the invention also frees the home-hobby brewer of much of the current art traditionally attached to home brewing.
Patent No. 620820A: Automatic Keg-Soaking Apparatus
Today in 1899, US Patent 620820 A was issued, an invention of Charles Zies, for his “Automatic Keg-Soaking Apparatus.” There’s no Abstract, but it’s described as follows:
It is the object of my invention to provide an improvement in that class of troughs or tanks for soaking and rinsing beer-kegs and other casks which are provided with automatic apparatus for causing such kegs or casks to roll and travel through the tank and to deliver them therefrom, say, to a scrubbing machine. I have devised improved means or mechanism for submerging the kegs or casks in the body of water contained in the tank and also for causing the same to roll and travel from one end of the tank to the other, where an improved elevating and delivery mechanism is arranged for automatic cooperation with the means for submerging as aforesaid. I further provide an improved guard for regulating the admission of kegs or casks to the tank, the same being automatically operated in connection with the other mechanism above referred to.
Patent No. 3647473A: Malting Grain
Today in 1972, US Patent 3647473 A was issued, an invention of Peter Michael Howlett, and Keith Christopher Stowell, for their “Malting Grain.” Here’s the Abstract:
A process and apparatus for dehusking cereal grain by a dry mechanical method at a temperature not above about 105 DEG F., and wherein the moisture content of the grain is above about 8 percent by weight in order to damage the grain so that substantial rootlet growth is prevented without substantially damaging the aleurone layer. The dehusked grain is subsequently malted and there are advantages compared with conventional malting of husked grain.