Wednesday’s ad is still another one for Anheuser-Busch’s “Malt-Nutrine,” this one from 1911. This is another ad for A-B’s non-alcoholic health drink, marketed with snake-oil salesman enthusiasm. “Barley Brings Health and Vigor” continues that tradition but works only “when ably malted and fermented with the tonic properties of Saazer Hop as in Anheuser-Busch’s Malt-Nutrine.” But I especially love this testimonial. “Thousands of delicate women will testify to its food and tonic qualities.”
Archives for March 11, 2015
Patent No. 20100062104A1: Method For Filtering Beer
Today in 2010, US Patent 20100062104 A1 was issued, an invention of Ralf Schneid, assigned to Krones AG, for his “Method For Filtering Beer.” Here’s the Abstract:
A method for filtering beer, wherein the beer to be produced is guided into a filter. For the improvement of the filtering output, the beer to be produced is subjected to a shaking process before being introduced into the filter.
Patent No. PP24299P2: Hop Plant Named ‘Calypso’
Today in 2014, just one year ago, US Patent PP24299 P2 was issued, an invention of Roger D. Jeske and Paul D. Matthews, assigned to S.S. Steiner, Inc., for their “Hop Plant Named ‘Calypso.’” Here’s the Abstract:
A new and distinct aroma variety of hop, Humulus lupulus L., named ‘CALYPSO’ is characterized by its large yield, unique aroma and resistance to hop powdery mildew.
Beer In Ads #1490: Bountiful Harvests
Tuesday’s ad is yet another one for Anheuser-Busch’s “Malt-Nutrine,” this one from 1908. This is another ad for A-B’s non-alcoholic health drink, marketed with snake-oil salesman enthusiasm. “Bountiful Harvests” continues that tradition and takes “the living essence waving barley fields, blended and fermented with the tonic juices of Saazer Hops” which apparently “seethes in every bottle” of “this liquid-food,” containing “no artificial compound — but comes direct from nature’s laboratory.” Impressive stuff.