Saturday’s ad is another one for Budweiser, from 1958. By “Small Talk,” they really mean small print, which A-B claims “the tiny printing on the label tells you exactly what makes Budweiser so good.” But I can’t take my eyes off of the two long red nails poking out of her hair. I know she’s just running her fingers through her hair as she’s being poured a beer — I mean, I always do that, don’t you? — but they just look a bit creepy and wrong, for no particular reason. Are they two adjacent fingers or is there one in between the two visible ones? Are those nails fake? They sure look fake. They seem too long, and remind me of devil horns. Okay, I’ve clearly been staring at this ad for too long.
Archives for March 14, 2015
Anchor To Release Double Liberty IPA
I generally don’t like revealing a new beer coming from a brewery before they’ve officially announced it, preferring to let the brewery manage how that information is made public. But since others have revealed it online, and because it’s pretty big news, I’m breaking my own rule. Anchor Brewery has apparently created a new beer called Double Liberty IPA.
The label has been approved, drawn by their longtime label artist Jim Stitt, although no date has yet been set for its release as far as I know right now. Since they only recently released their new Flying Cloud Stout, I suspect it will be a little while before it’s officially announced. The COLA search also reveals it will be both bottled as well as available in kegs.
According to the neck label, “Double Liberty IPA is made with 2-row pale malt and whole-cone Cascade hops.” It also apparently has “double the hops and double the IBUs.” They describe it as “imparting uniquely complex flavors and dry-hop aroma to this radically traditional IPA.” I love that phrase — “radically traditional.” It also weighs in at 8.2% a.b.v.
I’m sure we’ll learn more details soon. Anchor’s brewmaster Mark Carpenter is speaking to my class at Sonoma State on Wednesday, so hopefully he’ll be able to tell me more then. But frankly, I’m pretty excited to try this new beer. Liberty Ale has long been one of my favorite beers, and is the beer I always order first, each time I visit the brewery’s tap room. So an imperial version of that beer has to be worth trying, especially if Mark had a hand it creating it, as he did with the original Liberty 40 years ago.
Patent No. EP 0009614B1: A Brewing Process
Today in 1984, US Patent EP 0009614 B1 was issued, an invention of Kenneth Hartley Geiger, assigned to Labatt Brewing Company Ltd., for his “Brewing Process.” There’s no Abstract, but buried in the description is says that the “object of the present invention is to reduce or even eliminate the disadvantages of the above processes if the wort produced from the malt is subjected to fermentation for a period sufficient to allow the yeast to substantially develop prior to the introduction of an adjunct comprising a highly fermentable sugar and optionally, other conventional adjunct materials,” then continues with this:
This object is achieved by the present invention by initially fermenting a malt wort with brewers’ yeast until said yeast is partially developed to at least about one-half of the maximum amount of development obtainable during the fermentation, thereby providing a partially fermented wort, thereafter introducing an adjunct comprising a highly fermentable sugar into the partially fermented wort over a period of time such that the Plato value of the fermenting wort substantially does not increase and osmotic shock is avoided and then continuing the fermentation, the degree of attenuation in the brewing process being 80% or more.
Albert Einstein For Beer
In addition to being Pi Day, it’s also the birthday of physicist Albert Einstein, one of the most famous scientists of all-time. By most accounts, Einstein, despite being German, was not a beer drinker. But he may not have been a teetotaler, either. Einstein mentioned in a letter that at a party with Mileva Marić (who Einstein was married to for a time), he was apparently “very drunk,” which he revealed in a letter to his friend, mathematician Conrad Habicht, about the incident. But it appears that was more uncommon, and that he generally “chose not to drink, believing that alcohol spoiled the mind.” But that has not stopped breweries and others from using his images and fame for beer purposes. Some of these are pretty cool, others just seen shameless, but I’m a big fan of Einstein, at least what I know of his public persona. And I certainly feel the urge to drink a toast to his memory.
The South African SAB brand Hofbrau Premium Lager, an ad from 1998.
From the Guinness ad campaign series “Good Things Come to Those Who Wait,” which began in the mid-1900s. This ad is from 2007.
In an ad for Taiwan Beer from around 2010.
From a Carlsberg Facebook ad that used the tagline “Rewrite the Rules.” The full ad includes a caveman, and looks like this.
Carlsberg also used Einstein in an older ad, in Italy, along with a monkey. Roughly translated, it reads. “Instinct says beer. Reason says Carlsberg.”
The Mexican lager Victoria dressed up one of their bottles to resemble Einstein for an ad this year.
The Argentinian beer Isenbeck used an iconic photo of Einstein, substituting their name for the equation on the chalkboard.
The German brewery, Privatbrauerei Kesselring Gmbh & Co., recently started producing “Steinie² … the ingenious beer!”
They describe the beer, roughly translated, as having mild hops and malt, with an aging, or fermentation, time of 6-8 weeks.
Then there’s “Genie-Bier,” which features a cartoon of Einstein along with equation: Rausch = Menge x Stunden² that Google Translate turns into the English phrase Noise = Volume x Hours² which I confess doesn’t make sense to me, although another website, in Italian, shows the word Rausch as “binge,” which also doesn’t seem to quite fit. Luckily, yet another website suggests that Rausch essentially means the state of bring drunk, which finally makes some sense, because getting drunk would take a certain volume of beer over time. Yay science.
The Lymestone Brewery in Stone,
Staffordshire, England makes a beer they call “Ein Stein,” which they describe thusly:
This lingering combination of pale Maris Otter malts and choice German hops may make you pause for thought. As you contemplate the gentle biscuit malts, fresh Hersbrucker hops seduce the taste buds educating and enlightening the palate.
So why is Mr Einstein on the pump clip? It’s not rocket science… but it is thinking drinking.
The Boundary Road Brewery in New Zealand also used to brew a beer called “Ein Stein,” a Munich Lager that was part of its “Brewer’s Cut” series, which I presume are seasonals or one-offs since it’s no longer listed on their website.
There are also a couple of beer-themed t-shirts using Albert Einstein and beer together.
First, there’s another Ein Stein pun, this one designed by illustrator Joshua Kemble and available from Design by Humans.
Second, there’s this humorous Ein Stein shirt from Woot!
And finally there’s this mural of Albert Einstein brewing that Stan Hieronymus took a photo of when he visited the Barfüsser die Hausbrauerie in Ulm, Germany, which is the town where he was born today in 1879.
By now, I assume you’re thinking, please make it stop. Surely there can’t be any more references to Albert Einstein and beer? Nope, not really. That’s all I’ve turned up, so as your reward for making it this far, I’ll just leave you with a little joke.
A neutron walks into a bar.
“I’d like a beer,” he says. The bartender promptly serves up a beer.
“How much will that be?” asks the neutron.
“For you?” replies the bartender, “no charge.”
Patent No. 784596A: Filling Apparatus For Liquids
Today in 1905, US Patent 784596 A was issued, an invention of Simon Schlangen, for his “Filling Apparatus for Liquids.” There’s no Abstract per se, but this is pretty close, from the introduction:
The invention relates more particularly to apparatus for filling barrels, kegs, and similar packages with liquid, such as beer, under pressure, and has for its objects to improve the suspending means by which the closing head and filling-tube are carried, so as to insure the proper contact of the closing-head with the bung-hole or filling-hole of the barrel, keg, or package, to insure the positive opening-of the valve controlling the discharge of the filling-tube when the filling-tube has reached the limit of its descent, to improve the construction and operation of the appliance carrying the closing-head and the filling tube in connection with a fluid-pressure cylinder having therein a piston by which the cross-heads carrying the closing-head and the filling-tube are raised and lowered, to utilize the waste pressure from the filling-package in actuating’ the piston by which the closing head and the filling-tube are raised and lowered, to place the control of the pressure and the liquid under a single valve, to improve the construction and operation of the valve by which the fiI’Iid-pressure and the liquid are controlled, to improve the means by which the inflow and outflow of the pressure between the filling-tank and the to be filled package is regulated and controlled, to prevent the foaming of the liquid within the package and insure the fillingI of the package with the liquid to its full capacity without waste of liquid, to furnish an intermediate controlling means for the pressure between the one controlling-valve and the to be filled package by which the flow of the pressure in either direction will be regulated and controlled, to furnish a relief-valve by means of which the requisite amount of pressure from outside will be supplied to prevent an explosion at the withdrawal of the filling-tube, and to improve generally the construction and operation of the several parts and mechanisms which enter into the “construction of the apparatus as a whole.