Monday’s ad is for Budweiser, from 1962. It’ from A-B’s long-running “Where there’s life” series, in this case the “Special Lyrics” are the “101 words” on the Budweiser label. I’m at least pleased to see she’s holding the record on the edge. Back in the day when I managed record stores, there was nothing worse then people just pawing a record with their greasy fingers and leaving fingerprints all over it. But if he keeps pouring that beer it’s going to spill all over her and the album. Also, if you look at the album cover partially show in the background, that photo is from a previous Bud ad.
Archives for March 16, 2015
Patent No. 3173586A: Beer Barrel Faucet Attachment
Today in 1965, US Patent 3173586 A was issued, an invention of Edward A. Pawson, for his “Beer Barrel Faucet Attachment.” There’s no Abstract, but the description states that the “invention relates to a novel beer barrel faucet attachment whereby beer barrels may be tapped and in particular relates to a barrel unit and a tap unit which is used in connection with barrels or kegs of the type in common use. These barrels to which my attachment is fastened have an opening of standard size and shape in one wall thereof. More specifically:
My invention relates to an attachment of the character stated which is attached to a single opening in the wall of a barrel or keg and which is so constructed that the same attachment provides a means of admitting a gas under pressure into the barrel and also to draw beer from the keg through this same attachment.
Craft Beer Share Reaches 10%
The preliminary numbers for 2014 are out, and the news is fairly spectacular, especially if you remember Kim Jordan’s keynote speech in New Orleans predicting and challenging the industry to set 10 percent share of the market as an attainable goal. The Brewers Association today revealed that craft beer’s share of market finally blew past 10% and is now 11% of the total beer market, by volume.
From the press release:
In 2014, craft brewers produced 22.2 million barrels, and saw an 18 percent rise in volume2 and a 22 percent increase in retail dollar value3. Retail dollar value was estimated at $19.6 billion representing 19.3 percent market share.
“With the total beer market up only 0.5 percent in 2014, craft brewers are key in keeping the overall industry innovative and growing. This steady growth shows that craft brewing is part of a profound shift in American beer culture—a shift that will help craft brewers achieve their ambitious goal of 20 percent market share by 2020,” said Bart Watson, chief economist, Brewers Association. “Small and independent brewers are deepening their connection to local beer lovers while continuing to create excitement and attract even more appreciators.”
But wait, there’s more.
Additionally, the number of operating breweries in the U.S. in 2014 grew 19 percent, totaling 3,464 breweries, with 3,418 considered craft broken down as follows: 1,871 microbreweries, 1,412 brewpubs and 135 regional craft breweries. Throughout the year, there were 615 new brewery openings and only 46 closings.
Combined with already existing and established breweries and brew pubs, craft brewers provided 115,469 jobs, an increase of almost 5,000 from the previous year.
“These small businesses are one of the bright spots in both our economy and culture. Craft brewers are serving their local communities, brewing up jobs and boosting tourism,” added Watson. “Craft brewers are creating high quality, differentiated beers; new brewers that match this standard will be welcomed in the market with open arms.”
Patent No. 1132218A: Bottle-Filling Machine
Today in 1977, US Patent 1132218 A was issued, an invention of Adolph Schneider, for his “Bottle-Filling Machine.” There’s no Abstract, but the description states that the “present invention relates to that type of mechanism used for the purpose of packaging carbonated liquids, or analogous substances, under pressure:”
The objects of the present invention are, to provide a stationary support upon which the to-be filled packages rest during the filling operation; to provide a series of pistons, one of which will actuate the filling tube of the bottle filling mechanism, and the other or. which will actuate the sealing head; to provide a series of cylinders for said pistons, one piston being contained in each cylinder; to arrange system of pressure supply ducts for conveying pressure to said cylinders for the purpose of actuating the pistons; to arrange a series of ducts for exhausting the pressure from the said cylinder so arrange these ducts, if desired, as to enable them to perform double functions, namely, that of an inlet and an exhaust duct; to provide an automatically operated valve for controlling the flow of liquid from the source of liquid supply to the filling tube, and in arranging this valve so that it is automatically operated at a time approximately when the filling tube has reached its lowermost position; to provide a method of establishing communication between a source of air pressure less than the sure of the liquid in the tank and the liquid of the bottle; to provide a valve for controlling the flow of said air whereby said valve will be automatically operated to establish said air communication at practically the same time that the communication is established to permit the flow of liquid from the filling tube into the bottle; to provide an arrangement whereby one of the set of pistons may be power driven in both sections, and the other of said pistons can be power driven in one direction only, with the last mentioned piston being moved in the opposite direction by contact with the first mentioned piston; and to provide a telescopic connection between the source of liquid supply and the filling tube, and a telescopic connection between the source of air supply and the sealing head.