Saturday’s ad is for Budweiser, from 1961. It’s another ad from their “Where there’s life” series, this one a “Fish Story.” Or is it? They’re trying to say that since Bud puts its ingredients on the can, that they’re somehow more truthful than their competitors. I do love the cigarette in his beer hand. And lastly, I”m no fisherman, but that doesn’t like a fishing hat to me. It seems to fancy for fishing. Of course, I know as much about hats as I do fishing: almost nothing.
Archives for March 21, 2015
Patent No. 3310407A: Fermentation Processes For The Production Of Beer
Today in 1967, US Patent 3310407 A was issued, an invention of Michael George Royston, for his “Fermentation Processes for the Production of Beer.” There’s no Abstract, and the application simply says that the “invention relates to the continuous production of beer.” It’s later summarized with this:
The invention concerns the stage at which hopped Wort including yeast, as is conventional, is allowed to ferment to produce beer as the final product. In this fermentation stage of production the rate of’conversion of the sugar in the wort is a function of the concentration of sugar and of the enzymic yeast cells in the wort.
Patent No. 3649993A: Apparatus For Opening The Flaps Of A Container And Removing Debris Therefrom
Today in 1972, just one year ago, US Patent 3649993 A was issued, an invention of Henry Sauer, assigned to Schlitz Brewing Co., for his “Apparatus For Opening The Flaps Of A Container And Removing Debris Therefrom.” Here’s the Abstract:
An apparatus for opening and spreading the top flaps of a carton containing packaged articles such as bottles, and for cleaning the carton after the flaps are opened. The carton containing the articles is moved along a conveyor and the sides of the carton are engaged by pressure members which deform the sides and pivot the flaps, if closed, to a partially open position. The carton then passes beneath a vacuum duct, which acts to raise the flaps. After the flaps have been raised, the carton moves into engagement with a spreader unit which spreads the flaps laterally outward. With the flaps in the spread position, the carton is then conveyed beneath a second vacuum duct which acts to draw lightweight debris from the carton.
Beer In Ads #1500: Stegmaier Brewing Company, Home Of Gold Medal Beer
Friday’s ad is for the Stegmaier Brewing Company, the Home of Gold Medal Beer, from maybe the 1950s. It’s a postcard overview illustration of the brewery in Pennsylvania. I love these.