Wednesday’s ad is another one for Budweiser, from 1960. It’s another ad from their “Where there’s life” series, this one features puppies and is called “Count ‘Em!” Bud wants you to look at 7 — count ’em, 7 — words on their label. They don’t say which ones, but I assume it’s “Choicest Hops, Rice and Best Barley Malt.” Or you could go with “Brewed by our original all natural process,” though it’s hard to see what is so original. At any rate it doesn’t seem wide to let the consumer pick which seven words to pick off the label to tell them “why Bud is so good.”
Archives for March 25, 2015
Patent No. 8678247B2: Creamy Foam Beer Dispensing System
Today in 2014, just one year ago, US Patent 8678247 B2 was issued, an invention of Paul Haskayne, Robert W. Shettle, Donald W. Smeller, Jarrell L. Jennings III, and Merrill R. Good, assigned to the Lancer Corporation, for their “Creamy Foam Beer Dispensing System.” Here’s the Abstract:
A creamy foam beer dispensing system includes a coupler removably securable with a keg, a transportation tube, and a faucet having a handle coupled with a plunger communicating with the transportation tube. The handle is movable among a closed position, an open position, and a creamy foam position. In the closed position, the handle maintains the plunger squeezed against the transportation tube such that no beer flows from the faucet. In the open position, the handle lifts the plunger substantially, completely off the transportation tube such that beer flows smoothly from the faucet. In the creamy foam position, the handle lifts the plunger off the transportation tube a distance such that an aperture created in the transportation tube produces creamy foam flow from the faucet.