Sunday’s ad is still another one for Budweiser, this one from, I think, the late 1950s. It’s another ad from their “Where there’s life” series, this one is called “Relax.” A man who’s made some questionable fashion choices relaxes while an unseen feminine hand pours him a glass of beer, which — as is usual for these ads — is about to overflow as the glass is full and the bottle’s nowhere near empty.
Archives for March 29, 2015
Patent No. EP 0645094A1: Improvement Of Gas And Alcohol Production By Yeast
Today in 1995, US Patent EP 0645094 A1 was issued, an invention of Rooijen Rutger Jan Van, Peter Johannes Schoppink, and Ronald Baankreis, for their “Improvement of Gas and Alcohol Production by Yeast.” Here’s the Abstract:
Introduction of futile cycles in the glycolytic pathway of yeast strains enables enhanced gas production and ethanol production under stress conditions, e.g. in a sugar-rich dough having a sugar content of higher than 3% weight percentage based on flour, e.g. 20%, or at high ethanol concentration in an industrial ethanol production process.
Save The Bees, Save The Beer
Beer, of course, is an agricultural product, two of its main ingredients are very dependent on a good harvest. Both hops and barley (and other grains such as wheat and rye) grow best when they’re planted in the right place and the conditions are present to encourage their best selves. I received an e-mail a few days ago with the intriguing message. “Bees pollinate 1/3 of our food, including the hops used to make beer. Save the bees, save the beer.”
The e-mail was about an Indiegogo campaign to create a “community open to anyone who cares about bees, the environment and food,” called BeeWithMe, which will consist of “a dynamic new website that teaches people how easy and fun it is to raise a diverse range of gentle bees.” Unless you’ve been cryogenically frozen recently, you no doubt have heard that bees are disappearing from our environment, which could have devastating consequences for our food supply and our life cycle more generally. Find out how to participate at You Can Help Save the Bees, which begins:
Imagine a world without bees. There would be no blueberries, no cherries, no pumpkins – not even beer.
Here’s the problem: Most farmers depend on a single type of bee to pollinate our food and that bee, the honey bee, has been struggling.
You can be part of the solution and protect our food supply by raising gentle, native bees in your backyard or supporting someone else who does.
Keep your favorite foods on the table by contributing today and joining the BeeWithMe network that will collaborate to raise more native bees and grow more food.
Most of the pledge levels involve getting your own bees, some to simply release in your back yard, up to everything you need to raise your own bees. There are also teacher’s packages for classrooms and levels for entire garden clubs and communities. Please bee generous. And remember, save the bees, save the beer.
Patent No. EP 0645342A1: Safety Dispensing Valve
Today in 1995, US Patent EP 0645342 A1 was issued, an invention of Robert Bernard Harwood Cook, for his “Safety Dispensing Valve.” Here’s the Abstract:
A spear valve assembly (5) has a valve body (14) for engagement with a keg neck (3) and a skirt (17) on the valve body (14) including openings (18) for the throughflow of beer during filling. A downtube assembly (12) is movable relative to the valve body (14) and the skirt (17) and includes a downtube (12) for projecting into beer in a keg. A locking member (7) is carried by the downtube assembly (12) and is arranged to project through at least one further opening (19) in the skirt. In use, the locking member (7) normally prevents the spear valve assembly (5) from being ejected from a beer keg by engagement behind the keg neck. However, for removal of the spear valve assembly (5) the downtube assembly (12) is tilted relative to the skirt (17) to retract the locking element (7).
Patent No. 6871579B2: Device For Producing Beer And A Unit For After-Fermentation
Today in 2005, US Patent 6871579 B2 was issued, an invention of Evgeny Konstantinovich Belkin, Andrei Arkadievich Peshkin, Vladimir Gennadievich Matveev, Leonid Mikhailovich Prikhozhan, and Yury Vasilievich Artamonov, for their “Device For Producing Beer and a Unit for After-Fermentation.” Here’s the Abstract:
The invention relates to the food industry. In order to reduce sales expenses and preserve the taste of beer, the inventive device is provided by i-number communication units, necessary for operational connection and disconnection of i-number units for after-fermentation, and each of i-number units for after-fermentation is embodied in such a way so that it is transportable, thermally insulated, hermetic, protected from deposited yeast mixing with non-filtrated beer while transportation and can be connected to a cooling system, arranged at a point of sale and/or dispense.