Thursday’s ad is for the English brewer’s “Beer is Best” campaign, from 1938. The campaign began in 1933, and ran for 30 years. This one simply shows a man’s arm (wearing a suit) holding a mug of beer. The ad copy wants people to keep drinking English beer, offering several reasons why you should. “Drink beer because you like it” and “Drink beer because it’s good for you.” But whatever you do, “Stick to beer.”
Archives for April 2015
Patent No. 5011037A: Container End Member
Today in 1991, US Patent 5011037 A was issued, an invention of Bruce A. Moen and Harold Cook, Jr., assigned to the Adolph Coors Company, for their “Container End Member.” This may win the prize for worst name. I understand that for industry, specific names are necessary for use in reducing confusion by the use of such jargon. For example, while the general public calls what holds a bottle sealed is a bottle cap, but within the industry it’s known as a crown. But calling the can top where it’s opened a “container end” actually seems more vague, although perhaps that really is the industry term. Anyway, here’s the Abstract:
A container end member is provided and has a first severable tab portion which is defined by a score line groove and has an integral hinge portion for permanently securing it to the container end member and a force applying tab portion permanently pivotally mounted on the container end member and used to apply a force on the first severable tab portion to form a pour opening in the container end member and a second severable tab portion having an integral hinge portion for permanently securing it to the container end member and having a raised surface projecting outwardly from the container end member so that a force may be applied thereto to sever the second severable tab portion and form a vent opening in the container end member.
Beer Birthday: Daniel Bradford
Today is the 66th birthday of Daniel Bradford. Until recently, Daniel was the publisher of All About Beer magazine. He’s been involved in the beer world for many a year, from the early days of GABF to the Brewers Association of America, which a few years ago merged with the Association of Brewers to become the Brewers Association. Last year, longtime employee, and former brewer, Chris Rice bought the magazine, and Daniel continues to be involved as an associate publisher. Join me in wishing Daniel a very happy birthday.
Daniel Bradford at the far left, with Amy Dalton in between Jim Koch and Rick Lyke, at a Boston Beer Brunch during GABF several years ago.
Daniel with Julie Johnson Bradford with Amy Dalton at the 2007 Craft Brewers Conference in Austin, Texas.
Daniel with Dan Carey, from new Glarus, at Rick Lyke’s Rare Beer Tasting that took place at Wynkoop during the 2009 GABF.
With Jim Cline, from Rogue, at the NBWA Convention in San Francisco 2008.
Patent No. 3807463A: Apparatus For Filling Beer Cans
Today in 1974, US Patent 3807463 A was issued, an invention of W. Heckmann, H. Jordan, U. Knabe, K. Plock, K. Quest, F. Rademacher, and D. Unger, assigned to Holstein & Kappert Maschf, for their “Apparatus for Filling Beer Cans or the Like.” Here’s the Abstract:
The filling devices in an apparatus which fills beer cans orbit about a vertical axis and have upright housings supporting cylindrical centering members which carry deformable gaskets for the mouths of cans. Such canes are supported by a conveyor which orbits with the filling devices and is movable up and down or is held against vertical movement during rotation with the filling devices. The introduction of liquid into the cans takes place subsequent to introduction of a compressed gas, and such gas can be used to bias the gaskets against the mouths of cans during filling. When the filling of a can is completed, the pressure in its interior is increased to facilitate separation from the respective gasket. That supply of beer which remains in a channel of the housing on closing of the beer-admitting valve can be expelled in response to expansion of gas in a chamber which receives such gas by way of the container and is sealed from the container by beer in the channel. The expansion of gas in the chamber takes place in response to opening of a valve which reduces the pressure of gas above the body of liquid in the container.
Beer In Ads #1540: An Absolutely Pure Beer
Wednesday’s ad is for White Seal Beer, from 1904. White Seal Beer was brewed by the National Brewery Co., a.k.a. Griesedieck Bros., of St. Louis, Missouri. It’s a “splendid adjuvant.”
Patent No. 1756548A: Can-Filling Machine
Today in 1930, US Patent 1756548 A was issued, an invention of Oswald H. Hansen, for his “Can-Filling Machine.” There’s no Abstract, but the description states that the “invention relates to improvements in the construction and operation of machines for automatically measuring and for placing measured batches of fluent substances into successive receptacles while they are transported in series through the machine.”
Patent No. 3441416A: Method Of Pelleting Hops And Then Solvent Extracting
Today in 1969, US Patent 3441416 A was issued, an invention of Wilhelm Depmer, for his “Method of Pelleting Hops and Then Solvent Extracting.” There’s no Abstract, but the description states that the invention involves a “method of processing hops [that] includes conveying a mass of previously untreated hops to a compressing station, mechanically compressing the mass of hops, and simultaneously converting it into at least one rod, and thereupon subdividing the rod into individual sections or pellets of desired size which are subsequently subjected to solvent extraction.”
Beer In Ads #1539: This Is The One For Gardening
Tuesday’s ad is for Falstaff, from 1963. Part of a series of ads from the early 1960s (see, for example Beer In Ads #225: Falstaff, This Is The One) in which they feature the slogan “For your Light-hearted moments … This Is The One.” One note, you may think that’s a bottle of Falstaff he’s holding, but it’s referred to as a “handy Glass Can.”
Patent No. 2038939A: Method Of Making Prune Beer
Today in 1936, US Patent 2038939 A was issued, an invention of Eberhard A. Klepper, for his “Method of Making Prune Beer.” There’s no Abstract, but the description is below, giving the objects of the invention for making prune beer. The application was filed in October of 1933, just as prohibition was scheduled to end three months later, but not issued until 1936. It’s hard to understand why anyone would have thought prune beer was a good idea at the same time that legal beer was returning after a thirteen year drought.
A few months later, the Milwaukee Sentinel on August 16, 1936 ran a short article about prune beer.
A San Jose newspaper on November 14, 1936 reported that a man in Hollister, California was actually trying to build a brewery to make prune beer using “sub-standard prunes” using the method described in this patent.
I wonder if it ever opened? The last brewery in Hollister I knew about was Bill Millar’s San Andreas Brewing, which is also where Stone’s Mitch Steele got his start. They made a cranberry beer I really liked, Cranberry Noel, but not a prune beer as far I recall. Whatever the fate of prune beer, it doesn’t look like it ever really took off.
Patent No. 1094469A: Beer-Stein
Today in 1914, US Patent 1094469 A was issued, an invention of Thomas P. Pick, for his “Beer-Stein.” There’s no Abstract, but the description states that the “invention relates to improvements in beer steins and the like and has for its object to provide a device of this character with a hinged cover which may be detached therefrom at will.”