Friday’s ad is for a soft drink called Sober-Up, from 1945. While not a beer, the idea that they’d call it “Sober-Up” is too funny, and given my week at CBC in Portland coming to an end, appropriate. Apparently, “It’s A Lifesaver,” and it’s also “Fit For A King.” But the best is the other slogan on the bottle, which is something that seems almost too cheesy to be real. “It’s the Best … Beat’s the Rest.” The ad was done by Hungarian artist Julius Erbit, who also did a well-known pin-up ad for Senate Beer & Ale in 1942.
Archives for April 17, 2015
Patent No. 189795A: Vent Attachments For Beer-Barrels
Today in 1877, US Patent 189795 A was issued, an invention of Freidrich Schtultz, for his “Improvement In Vent Attachments For Beer-Barrels.” There’s no Abstract, but according to the description, the “invention relates to a device for admitting air into beer-barrels, in order that the beer may be drawn therefrom, and at the same time prevent the escape of any of the gases arising from the beer.”