Tuesday’s ad, for Cinco de Mayo, is for Tecate beer, from 1988. The cartoon art was created by Leslie Cabarga and used by Tecate in a series of ads that summer, and was even made into a poster. Showing two Tecates, a bottle and a can, though the can is clearly the leader, along with a bottle of Chihuahua (which I recall selling at BevMo for $2.99 per six-pack), making an entrance into a wild west saloon. Notice the can has a bottle of salt and a lime in his holsters. It’s a pretty cheesy ad, but this was also the same time 7-Up was advertising using a spot with arms and legs, and California raisins were similarly animated, so maybe it was popular.
Archives for May 5, 2015
Patent No. D591850S1: Filled Beer Glass Shaped Condom
Today in 2009, US Patent D591850 S1 was issued, an invention of Brian Osterberg, for his “Filled Beer Glass Shaped Condom.” There’s no Abstract, and there’s not much to say about it, other than his invention is the “ornamental design for a filled beer glass shaped condom.” I probably should have waited until after dark to post this one. Seeing it reminded me of a passage from a book I read when I was a kid: Summer of ’42, by Herman Raucher. There’s a scene in the book where the 15-year old protagonist, Hermie, goes to the drug store to buy condoms. Looking over the packaging, in his head he’s imagining that the color of the box matches the condom itself, and thinks to himself. “Plaid, that’s enough to send a young girl screaming into the night!” I can’t imagine one that look like a full glass of beer, that just seems weird.
Patent No. 2039564A: Beer Dispensing Apparatus
Today in 1936, US Patent 2039564 A was issued, an invention of Elmer H. Smith, for his “Beer Dispensing Apparatus.” There’s no Abstract, but in the description it states that his “invention relates to new and useful improvements in beer dispensing apparatus, and more particularly to a beer dispensing faucet having means embodied in the construction thereof, whereby the beer, regardless of the pressure on, the beer at its source, may be dispensed into, a glass or suitable container without excessive foam.”