Wednesday’s ad is a German beer poster by famed Swiss illustrator Herbert Leupin. This is maybe the seventh or eighth work by him that I’ve featured over the years. The text on the poster, “gibt kraft und nervenruhe,” is translated by Google as “gives strength and nerve rest.” I’m sure there’s a more idiomatic and elegant translation, but you get the idea. It may be a companion poster to Beer In Ads #1158: Spendet Freude Und Harmonie, which translates as “gives pleasure and harmony.” In that one, the male glass is smiling, whereas in today’s ad it’s more of a frown. I wonder if that’s a reflection of the beer in the glass?
Archives for May 13, 2015
Patent No. 3443958A: Method Of Preparing Ground Cereal Grains In The Production Of Brewery Mash
Today in 1969, US Patent 3443958 A was issued, an invention of George E. Dennis, Richard C. Quittenton, and Kenneth R. Robinson, assigned to John Labatt Ltd., for their “Method of Preparing Ground Cereal Grains in the Production of Brewery Mash.” There’s no Abstract, but the invention is described as a “process for producing brewers wort in which cereal grains are dehulled, the dehulled grain is ground to form a fine grist and at least part of the hulls removed before grinding are recombined with the ground dehulled grain and passed through the mashing stage in the usual manner.” Here’s why they think their method is better.
According to this invention it has been determined that the above difficulties [milling problems] can be overcome by removing the hull from the grain before the milling operation. With the hulls removed the kernels of grain can now be more finely ground than was possible in the past and then the finely ground kernels can be recombined with the hulls at any point before the lautering stage. The result of this is an increased yield without any significant sacrifice in run-off time. A series of pilot plant tests indicated that an average yield increase of up to 2% could be obtained with a less than a 15% increase in lautering time.
The degree to which the kernels can be more finely ground according to this invention will be entirely dependent upon the particular situation. Thus, the actual particle size will be dependent upon the nature of the grain, the balance of the lautering time against yield permissible in a given situation, etc.
Patent No. 3443397A: Barrel Cooler
Today in 1969, US Patent 3443397 A was issued, an invention of Thomas A. Donovan and William E. Miltenberger, assigned to Anheuser Busch, for their “Barrel Cooler.” There’s no Abstract, but the invention is described as a “barrel cooler which is inexpensive, pleasing in appearance, leakproof, and collapsible so that it may be stored in a small space or transported in collapsed condition.” They continue with more:
The present invention is embodied in a collapsible barrel cooler made from water impervious material, said cooler having inner and outer walls adapted to be positioned in spaced relation for receiving a coolant there between such as ice and water, said inner wall being adapted to be secured over the top of a barrel positioned therein to retain said inner wall in an upright position, said inner and outer walls having an opening therein near the bottom thereof for receiving a faucet for drawing off the contents from the barrel, said opening being leakproof so that no ice or water leaks out of the space between said walls.