Tuesday’s ad is for Old Milwaukee, from 1981. This was an advertising poster that Old Milwaukee put out in the early eighties. I’m not sure if the seductive model is somebody I’m supposed to know, or was famous in that time. Either way, I think it could definitely get better than that. For starters, better beer would be nice.
Archives for June 2015
Patent No. 5772000A: Hop Vine Transfer System
Today in 1998, US Patent 5772000 A was issued, an invention of Paul J. Serres, for his “Hop Vine Transfer System.” Here’s the Abstract:
A hop vine transfer system (10) includes a plurality of magazines (14a, 14b, 14c) each fed by an associated unloader mechanism (12). Once a magazine has been filled with hope vines (V), it is unloaded by a pivoting transfer conveyor (16) having an entrance end (50) alignable with the exit end portion (48) of the magazine. The opposite exit end (91) of the transfer conveyor is disposed in operable engagement with a picking machine conveyor (18) that moves the hop vines, with their stub ends upwardly, through a picking machine (22) to remove the hops from the vines.
Patent No. 732122A: Barrel Tap
Today in 1903, US Patent 732122 A was issued, an invention of Adolph Schneider, for his “Barrel Tap.” There’s no Abstract, although in the description it includes this summary:
The invention relates, primarily, to barrel taps more, particularly intended for use in drawing or transferring effervescing liquid, such as beer, from one receptacle to another, but which can also be used for drafting liquids.
The objects of the invention are to construct a barrel-tap which can be readily applied to or removed from a receptacle without any great inconvenience or trouble and which when applied to a receptacle will enable the liquid contained in the receptacle to be drawn therefrom without liability of waste, to effectually pr I’ll; leakage in applying the tap to the receptacle, to enable air or other fluid pressure to be applied to the receptacle as the liquid is withdrawn therefrom without change in the tap, thereby maintaining the requisite amount of pressure in a receptacle for properly transferring the liquid under a predetermined pressure, to simplify the construction and improve the operation of barrel-taps, and to construct a barrel-tap which as a Whole will be very compact, easily applied, and effective and reliable in use.
Patent No. 732350A: Brew House Apparatus Equipment
Today in 1903, US Patent 732350 A was issued, an invention of Max Henius, for his “Brew House Apparatus Equipment.” There’s no Abstract, although in the description it includes this summary:
My invention relates to an improvement in the equipment of apparatus employed in the department of a brewery known as the brewhouse, which is devoted to the operation of producing the wort by practicing the several generally-stated steps of making the mash, drawing off and hopping and boiling the resultant wort, separating the hopped wort from the hops, and finally cooling the hopped wort preparatory to pumping it into the fermentation-vat.
Hitherto the equipment employed in the manufacture of the wort in the brew-house has involved a multiplicity of apparatus, which has rendered not only the installation of the plant in the matter of building and apparatus but also the maintenance and operation very expensive.
The object of my improvement is to simplify the apparatus equipment for a brewhouse by reducing to the minimum the number of apparatuses for practicing the several necessary steps in wort manufacture by adapting a number of the comparatively few apparatuses provided to perform each several of the steps of the process Where hitherto a separate apparatus was in most or at least some instances required for the practice of each separate step.
Beer In Ads #1601: Beer Is A Food
Monday’s ad is for Ruppert’s Knickerbocker — The Beer That Satisfies — from 1914. The Jacob Ruppert Brewery in New York put out this priceless ad during the inevitable march to prohibition, six years before it was enacted. They were obviously still hoping to turn public opinion with this great copy. “For the good of the public health, it is highly desirable that all prejudice against beer should be removed. This prejudice is held exclusively by people who do not drink beer.” The ad continues by listing great reasons why beer is so awesome. Unfortunately, it didn’t work.
Patent No. 3589270A: Device For Preparing Brewing Malt
Today in 1971, US Patent 3589270 A was issued, an invention of Gisbert Schlimme and Manfred Tschirner, for their “Device For Preparing Brewing Malt.” There’s no Abstract, although in the description it includes this summary:
A single apparatus for preparing brewing malt in three steps, namely steeping, germinating and drying. A horizontal rotary annular perforated rack arranged in a cylindrical trough is charged with the material to be treated and while placed on the rotating rack is firstly steeped in water introduced into the trough below the rack. After the water has been discharged, the germinating step is performed by introducing air conveyed by a fan into the space between the rack and the bottom of the trough and upwardly through the material, which latter is turned by a horizontal series of vertically arranged turning worms which as a unit may be horizontally moved into the material on the rotating rack, the’ unit of worms being vertically movable into the layer of material and again outwardly therefrom.
During the final drying step, the same fan is used to circulate heated air through the material on the rotating rack, and the dried material then discharged from the rack by a conveyor which may be lowered into the material on the rack. The material is then discharged into a worm conveyor leading to a discharge pipe. As conveyor may serve an endless conveyor with buckets which scoop the material from the rack.
Patent No. 229374A: Apparatus for Purifying Air
Today in 1880, US Patent 229374 A was issued, an invention of Friedrich A. Bruns, for his “Apparatus for Purifying Air.” There’s no Abstract, although in the description it includes this summary:
The object of this invention is to furnish means for cooling and purifying the atmospheric air which is required for handling beer, ale, wine, and other fermented liquors during fermentation. These liquids are at present transferred by means of air compressing pumps from one cask to another, the air employed for forcing the liquids carrying microscopic organisms and inorganic impurities which impregnate the beer or other liquid and exert an injurious influence thereon. To prevent these organisms from entering the liquids I employ a cooling and purifying apparatus, through which the air is drawn by the air-pump, so that all inorganic and organic impurities are retained and destroyed, and thereby a perfectly pure air supplied for handling the liquids. Fermented liquors treated with air purified in such a manner keep better, become perfectly clear, and are not liable to deterioration.
My invention consists more especially of a cooling-chamber filled with ice and provided with a top screen covered with a layer of cotton or similar material, and of an acid-chamber, into which the air is drawn from the cooling chamber and minutely divided therein by a perforated distributer and screen, to be then conducted off for use. Referring to the drawings, A represents a cooling-chamber, which is filled with ice and provided at the bottom with a discharge pipe for the ice water and with a suitable water-seal.
Beer In Ads #1600: Best Of The Better Beers
Patent No. 20120167263P1: Hop Plant Named ‘HBC 366’
Today in 2012, US Patent 20120167263 P1 was issued, an invention of Jason Perrault and Eugene G. Probasco, assigned to the Hop Breeding Company, L.L.C., for their “Hot Plant Named ‘HBC 366.'” Here’s the Abstract:
A new hop plant named ‘HBC 366’ is disclosed. The cones of ‘HBC 366’ mature in late September, and yield a crop of 2200 to 2700 pounds per acre. ‘HBC 366’ is used for its unique aromatic quality, high alpha acid content and exceptional yield.
Patent No. PP8812P: Hop Plant Named H87311-3
Today in 1994, US Patent PP8812 P was issued, an invention of Gene Probasco, assigned to John I. Haas, Inc., for his “Hop Plant Named H87311-3.” Here’s the Abstract:
A new variety of hop plant (H87311-3) originating as the result of a controlled cross pollination between an unpatented John I. Haas, Inc. female hop plant No. 832-17 with an unpatented John I. Haas, Inc. male hop plant No. 833-53M, and unique particularly for its cones’ unusually high percentage of alpha acids when compared to its female grandparent variety Galena (unpatented) and otherwise as herein described.
Its grandparent was Galena hops, but it doesn’t appear to have been subsequently named and made available commercially. FreshHops mentions it only briefly with not much more information than the patent application.