Thursday’s ad is for Carling’s Black Label, from 1956. Using their iconic Mabel character in a fairly simple ad, she’s holding up a card with the beer logo on it. That’s pretty much it, but in the context of the other ads being run at that time, it still works. I’m thirsty.
Archives for July 9, 2015
Patent No. 677918A: Package For Holding Liquids
Today in 1901, US Patent 677918 A was issued, an invention of Jacob F. Ansenheimer, for his “Package For Holding Liquids.” There’s no Abstract, although in the description it includes this summary:
The object of my invention is to make a cheap, simple, and efficient cask or barrel that is, a tight package for holding liquids, such as beer -barrels, casks, wine-barrels, whisky-barrels, oil-barrels, and similar packages the parts composing the barrel to be made of pulp or analogous substances. It has been the desire for some time to produce such a package made of pulp; but so far no practical article has been produced. The desire to produce such a package has grown out of the fact that the wood out of which such packages are made is becoming scarce and each year the demand for a substitute is growing, the price of the wooden package increasing rapidly, and a package made of pulp will soon be a matter of necessity. Most inventors have aimed at producing a package made of one piece and only in some manner looking in the head. Even if such a barrel could be produced it would be too costly. In producing my new package I have worked on the principle of building a tight package as now in vogue.
Patent No. 1031950A: Sanitary Vacuum Beer-Mug
Today in 1912, US Patent 1031950 A was issued, an invention of Walter J. Miller, for his “Sanitary Vacuum Beer-Mug.” There’s no Abstract, although in the description it includes this summary:
The main object of the invention is to provide a device especially adapted for use as a beer mug, in which the beer will be retained in fresh and sparkling condition for considerable time.’
Another object of the invention is to provide a device of this character which, to a real extent, safeguards the liquid contained therein from contamination.
Another object of the invention is to provide a sanitary beer mug or drinking vessel which can be readily washed or cleaned both inside and out.