Friday’s ad is for two Moosehead beers, Moosehead Pale Ale and Alpine Lager Beer, from 1956. The minimalist ad has a netting for the background then two cartoon text balloons with the two beers’ names. That’s it part from the tagline preceding the beer brands. “When In The Maritimes Ask For.” I wonder if this ad was effective?
Archives for July 10, 2015
Patent No. 8215040B2: Method Of Advertising In A Restroom
Today in 2012, US Patent 8215040 B2 was issued, an invention of Charles Pascarelli and David Furman, for his “Method of Advertising in a Restroom.” Here’s the Abstract:
A method for advertising in a restroom is shown and described. The method includes the use of a three-dimensional advertisement article which may attach to a wall above a urinal and at least partly cover the urinal. The advertisement article may resemble a container, perhaps a bottle or can, for a product, which may be beer or a soft drink, being advertised.
This has to be one of the oddest patents I’ve come across. Who thought it was a good idea to urinate into a bottle or can of beer, especially beer that already has been compared to the color of urine already. This seems to drive home the point that you don’t buy beer, you just rent it.
Google Trends In Beer
This morning Jonathan Surratt alerted me to a fun tool that Google has available, known as Google Trends Explore. You can use it to compare trends in virtually any search term and even topics (which is in beta). Jonathan was comparing “craft beer” to things like potato salad and mashed potatoes, but you can do all sorts of comparisons. So just for a bit of fun, I tried a few different ones. Most are comparing searches, but a few measure topics. Five is the most comparisons you can do at one time, but that still allows for some interesting pairings. In each case, the charts show the trends from 2004 through the present, which is over ten years of data.
First, here’s the difference between craft beer vs. beer. Just beer is beating the pants off modified beer. Good.
Here’s Craft Beer, Beer and Wine compared. Wine is leaving us in the dust.
And here’s just beer and wine. But it’s not that far apart and we are gaining on them.
And this is beer vs. wine, but by topic instead of by searches. By topic it’s closer still, and we’ve even come up on top a few times closer to the present.
Here’s beer compared to four popular spirits. Vodka, not surprisingly, is leading the tightly packed spirits, but beer is besting all of them pretty handily.
And here’s five of the most popular beer brands.
This is the same five beer brands but by topic.
Patent No. 4160787A: Process For Extracting Bitter Flavoring Principles From Hops
Today in 1979, US Patent 4160787 A was issued, an invention of Manfred Moll, Roland Flayeux, Pierre Dicesare, and Bernard Gross, for their “Process For Extracting Bitter Flavoring Principles From Hops.” Here’s the Abstract:
A process is described for converting the α- and β-acids of hops into the iso-α acids for use as a bitter flavoring principle ingredient for beers. The α-acids content of the hops is directly isomerized to the iso-α-acid, the bitter principle ingredient. The β acids in the hops extract is transformed to the α acid either after a direct separation step before the α-acid isomerization or the residual β-acids, after the isomerization, are then transformed and the resultant α-acid is isomerized. The β-acid transformation results from a radiation activation followed by an oxidation step with a per – acid.
The isomerization of the α-acid to the iso-α-acid is accomplished by reaction with an alkaline earth metal ethoxide preferably the magnesium ethoxide.