Sunday’s ad is for Pabst Blue Ribbon, from 1950. Featuring actor William Bendix, who did mostly character roles but also played the Babe in The Babe Ruth Story, it shows him relaxing in his den, pipe in one hand and a mug of beer in the other. Pabst must have been a sponsor of his radio show at the time, “The Life of Riley.” Bendix tended to play everyday guys, blue collar toughs with street smarts, masculine men, so that may be what Pabst was trying to associate themselves with, especially in that setting with its leather chair, and other manly accouterments.
Archives for July 12, 2015
Patent No. 366207A: Beer-Pitcher
Today in 1887, US Patent 366207 A was issued, an invention of Fred E. De Jean, for his “Beer-Pitcher.” There’s no Abstract, although in the description it includes this summary:
This invention relates to pitchers into which frothy drinking liquids-such as ale, beer, &c.aredrawn, and from which they are poured for consumption.
It is well known that in drawing beer, etc., from a barrel much froth is formed on its surface, which causes delay in pouring the same into tumblers and tankards, and time has to be allowed for the beer to settle, and in no case is the beer perfectly clear and liquid.
My invention has for its object to obviate these annoyances, and to cause the beer or other liquid to be strained and settled immediately, and to be drawn from the bottom of the pitcher in any desired quantity, free from froth or any annoyance.
Patent No. 765112A: Beer-Cooler Tank
Today in 1904, US Patent 765112 A was issued, an invention of Robert Surry Valentine, for his “Beer-Cooler Tank.” There’s no Abstract, although in the description it includes this summary:
The object of the invention is to provide a construction of tank of the type referred to which will admit of the thorough cleansing thereof with facility; and to this end the invention includes the combination and arrangement of parts to be hereinafter described, and particularly pointed out in the claims.
Patent No. 764657A: Pasteurizing Apparatus
Today in 1904, US Patent 764657 A was issued, an invention of William Clasmann, assigned to Pabst Brewing Co., for his “Pasteurizing Apparatus.” There’s no Abstract, although in the description it includes this summary:
This invention relates particularly to apparatus for pasteurizing or sterilizing bottled beer and other products, beverages, food, or perishable substances contained in sealed or closed receptacles-such as bottles, cans, jars, and the like.
The main objects of the invention are to gradually heat the beer or other material to be treated to a pasteurizing temperature, to hold it at that temperature for a certain time and then graduallyT cool it, to save heat, to avoid waste of water, to economize space, and generally to improve the construction and operation of apparatus of the class to which the invention relates.