Saturday’s ad is for Schlitz, from 1960. It’s an interesting approach. The ad is trying to persuade people to leave their homes and drink beer in a bar or tavern, and using horse racing as the carrot. So either way Schlitz wins, since they’re the ones sponsoring the big three horse races.
Archives for July 18, 2015
Patent No. 1423105A: Bottle Cap
Today in 1922, US Patent 1423105 A was issued, an invention of Svend Hansen, for his “Bottle Cap.” There’s no Abstract, although in the description it includes this summary:
The object of this invention is to provide a disk with prongs, by .which it may be firmly secured to the cork, so as to withstand the liability to damage in handling.
Patent No. 48791A: Improved Cooler For Beer
Today in 1865, US Patent 48791 A was issued, an invention of Justus Chollae, for his “Improved Cooler For Beer and Other Liquids.” There’s no Abstract, although in the description it includes this summary:
Our invention consists in a peculiar construction and arrangement of portable cooler for beer, cider, and other liquids.
In the construction of our improved cooler a common Water-bucket or other suitable vessel A may be used to receive the cooler proper, B,which consists of an annular chamber nearly fitting the bucket. This annular chamber B is made of galvanized iron or other suitable material. It has a large central space, C, into which the ice is placed for cooling the beer or other liquid. This chamber B is closed at top and bottom, so that the beer is not exposed to the atmosphere, and may be kept under pressure, if desirable.
The beer or other liquid is admitted to the cooler through a tube, D, which is most conveniently made of india-rubber. The stop-cock E is to be inserted into a barrel or other vessel from which the beer or other liquid is to be drawn. A tube, F, extends from the top to near the bottom of the cooler B, and is provided with a stop-cock, G, for the discharge of the beer or other liquid drectly from the bottom of the cooler. The lower end of this tube is perforated with small holes, or otherwise provided with a suitable strainer
Patent No. 2354093A: Brewing Apparatus
Today in 1944, US Patent 2354093 A was issued, an invention of Berthold Stein, for his “Brewing Apparatus.” There’s no Abstract, although in the description it includes this summary:
The present invention relates to brewing apparatus, more especially adapted for the achievement of certain improvements in the art of brewing beer, ale, near beer, or the like, with the principal object of making a more palatable and stable malt liquor, because a decided need exists for such improvement, inasmuch as a great many people do not. like to drink the present malt liquor of such general class particularly because of the unpalatable taste or odor.
Also, today in the same year, US Patent 2354092 A was issued, another invention of Berthold Stein, for his “Art of brewing beer, ale, or near-beer.” There’s no Abstract, although in the description it includes this summary:
The present invention relates to certain improvements in the art of brewing beer, ale, near beer, or the like, with the principal object of making a more palatable and stable malt liquor, because a decided need exists for such improvement, inasmuch as a great many people do not like to drink the present malt liquor of such general class particularly because of the taste unpalatable or odor.
The drawing file with this patent looks virtually identical to the other one, too.