Sunday’s ad is for Miller High Life, from 1960. This is another in the “Put The Finest Label … On Your Table” series, with this one focusing on what looks like a generous amount of snacks, finger foods and appetizers, plus a fairly full entrée plate. As before, the woman seems to be doing all of the work, smiling even, as the man pours himself a beer. And there appears to be only one bottle and only one glass, so she’s too bust to stop to have a drink, one supposes. Of course, it’s possible he’s pouring the beer for her, and that’s why she’s smiling. In 1960? Nah, I’m going with my first scenario.
Archives for July 19, 2015
A Landscape View Of Beer For The Next Session
For our 102nd Session, our host will be Allen Huerta, who writes Active Brewer. For his topic, he’s asking us to look at the big picture, the entire landscape of beer; yesterday, today, and/or tomorrow, or as he more fully explains what he has in mind for the August Session in his announcement, “The Landscape of Beer:”
SURPRISE, SURPRISE! The Landscape of Beer in America is changing. It has even begun influencing beer in countries all around the world. Everyone has their opinion on Local vs Global, Craft vs Macro, and Love vs Business. Those who were at the Beer Bloggers & Writers Conference in Asheville this past weekend had a brief talk about how “Small and Independent Matters”. Something that quite a few people say matters to them, but where is the upper limit? Does a purchase of another brewery still allow a brewery to fall into the Small and Independent camp?
Our topic this month is, “The Landscape of Beer“. How do you see that landscape now? What about in 5, 10, or even 20 years? A current goal in the American Craft Beer Industry is 20% market share by the year 2020. How can we get there? Can we get there?
Whether your view is realistic or whimsical, what do you see in our future? Is it something you want or something that is happening? Let us know and maybe we can help paint the future together.
So start painting your thoughts in broad strokes, and give us your take on the beer landscape. To participate in the July Session, leave a comment to the original announcement, on or before Friday, August 7.
Patent No. 3261635A: Beer Can Handle
Today in 1966, US Patent 3261635 A was issued, an invention of Michael F. Talay, for his “Beer Can Handle.” There’s no Abstract, although in the description it includes this summary:
This invention relates to an attachable and detachable handle for use with a conventional beer can.
The object of this invention is to provide a handle that is simple of construction and easy to manipulate for attachment and detachment to a beer can to facilitate the consumers holding and movement of the beer can in drinking the contents.
Patent No. 244695A: Process Of Purification Of Hops For Brewing Purposes
Today in 1881, US Patent 244695 A was issued, an invention of James Walkek, for his “Process of Purification of Hops for Brewing Purposes.” There’s no Abstract, although in the description it includes this summary:
The mode or process of purifying hops for brewing purposes — to wit — by steeping the hops in water at or approximating a temperature of 100 Fahrenheit until the supernatant liquor ceases to be turbid, then drawing off the Water, and finally removing the thus purified hops direct to the brew-kettle, substantially as set forth.