Saturday’s ad is for Grolsch, from 1951. Ik Drink Bier, or “I Drink Beer,” is a pretty simple slogan, but apparently if you drink eleven glasses of beer you can lift a pink elephant by its trunk, which is pretty impressive, and a rather bold claim. The ad was done by famous illustrator Ib Antoni, a Danish artist. It’s actually based on a previous poster he’d done where the kid only had three mugs of beer with the letter “M” on them, so it appears he adapted it for Grolsch. Across the bottom was also an addition for the ad: “Bier moet. Bier doet je goed.” Which Google translate tells me is “Beer should. Beer is good for you,” but I feel like “should” is probably not right and there’s some idiomatic use I’m missing.
Archives for November 7, 2015
Patent No. D191695S: Holder For Beer Foam Scrapers
Today in 1961, US Patent D191695 S was issued, an invention of Harold Austin, for his “Holder for Beer Foam Scrapers or the Like.” There’s no Abstract, although in the description it includes this summary:
The ornamental design for a holder for beer foam scrapers or the like as shown and described.
Patent No. PP11615P: Hop Plant Named `H900325-5`
Today in 2000, US Patent PP11615 P was issued, an invention of Gene Probasco, assigned to John I. Haas, Inc., for his “Hop Plant Named ‘H900325-5.'” Here’s the Abstract:
A new and distinct variety of hop, Humulus lupulus L., characterized by a semi-dwarf stature and named `H900323-5`, has an unusually high percentage of alpha-acids in its resin, early maturity and a resonable projected cone yield on low trellis. The new variety was cultivated as a result of a cross at a greenhouse in Yakima, Wash., United States, and has been asexually reproduced in Yakima, Wash., United States.