Wednesday’s ad is entitled Showing Off The Flower Garden, and the illustration was done in 1949 by Douglass Crockwell. It’s #32 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, one couple is showing off their flower garden to another. One of them looks like he must be John Holl’s dad. The men hold their beers and point. The women left their beers on the table behind them and actually touch the flowers. Also, notice how in the inset below the painting, the vase resembles a hand holding a beer glass, doesn’t it?
Archives for May 4, 2016
Patent No. WO2006046879A2: Method Of Making Colorless And Artificially Colored Clear Beer
Today in 2006, US Patent WO 2006046879 A2 was issued, an invention of Alberto D. Rivera, Emiliano S. Macapugay, Jade Y. De Carlos, assigned to the San Miguel Corporation, for their “Method of Making Colorless and Artificially Colored Clear Beer.” Here’s the Abstract:
This invention is directed to a method of preparing a colorless and artificially colored, clear beer through adsorption process by contacting the wort with activated carbon during wort boiling. This method produces a colorless, clear beer with originally processed inherent taste and aroma utilizing existing brewery process and equipment. Artificially colored, clear beer such as primary- colored beer, which can be conveniently produced using the colorless, clear product is also disclosed.
Of course, Miller Brewing tried their hand at something similar with their Miller Clear beer, which they tested in 1993. And of course, there was Coors Brewing’s Zima, released a little before that, although they referred to it as a “malt beverage” rather than a beer.